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Internet Marketing: Conversation marketing

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Slides from my IMC Calgary session about internet marketing, and applying conversation marketing to it.

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Internet Marketing: Conversation marketing

  1. HiyaAAAAAA!
  2. @!##**!@
  3. Bull. *$#@.
  4. That's why I'm angry
  5. if i had legs, i'd run...
  6. ow... sonofa... stop! ow! censored
  7. Conversation marketing.
  8. Know your goals.
  9. um. can i buy some? please?
  10. 160 February 140 120 December 100 80 60 January November 40 20 0
  11. a sale an e-mail signup read 1 page a lead
  12. Know your goals.
  13. Know your goals. Know the room.
  14. no
  15. no
  16. no
  17. babies!
  18. babies!
  19. adwords Google insights quantcast.com compete.com clicktale.com
  20. after seeing the babies on the home page, the owner of the janitorial company ordered 10 cases.
  21. Know your goals. Know the room.
  22. Know your goals. Know the room. Dress appropriately.
  23. all i wanted was a muffler!
  24. if i am not cool, i am nothing
  25. !#$)(*!@$-a
  26. attentionwizard.com amazon mechanical turk your brain
  27. Know your goals + Know the room = Dress appropriately.
  28. Know your goals. Know the room. Dress appropriately. Sound smart.
  29. Know your goals. Know the room. Dress appropriately. Sound smart.
  30. The beautiful winged horse in Greek Mythology was created by Poseidon (God of the Sea) from the drops of blood that had fallen into the sea from Medusa's severed head. After his birth, Pegasus ew to Mt. Helicon, where the magic steed's hoof struck the ground causing a spring to ow. This spring became a sacred source of poetic inspiration to the Muses.
  31. you r here sign up
  32. i'm too cool for standards
  33. died... waiting... for... site to load.
  34. 1/3 of your budget should go towards sounding smart type stuff.
  35. validator.w3.org Google Sitespeed
  36. Our paper products will take you on an epic journey of discovery. Experience our all-natural sheets of papyrus...
  37. what about blogs?
  38. Know your goals Know the room + Dress appropriately = Sound smart.
  39. Know your goals. Know the room. Dress appropriately. Sound smart. Make a connection.
  40. hellooooooooo...
  41. yo.
  42. subscribers
  43. easy email signup 1-click 'follow' rss feeds 1-click linking
  44. buy now. buy now. buy now. buy now...
  45. Know your goals Know the room Dress appropriately + Sound smart = Make a connection
  46. Know your goals. Know the room. Dress appropriately. Sound smart. Make a connection. Brag modestly.
  47. @me buy now. @me buy now. @me buy now. @me buy now.
  48. @me buy now. @me buy now. @me buy now. @me buy now. um. go away
  49. here's what i see going on in the seattle market right now
  50. here's what i see going on in the seattle market right now hey, guys, c'mere. You need to read this. thanks!
  51. here's what i see going on in the seattle market right now nice! thanks!
  52. here's what i see going on in the seattle market right now nice! thanks!
  53. search engines social media good service
  54. What IS SEO, anyway?
  55. yah, i'll, like, buy you 30,000 links in india. you'll be set.
  56. eeep
  57. ????
  58. OK, fine. What's social media then?
  59. Trust is currency.
  60. X @me buy now. @me buy now. @me buy now. @me buy now.
  61. Xenu / Integrity An SEO toolset A dashboard a routine
  62. site:www.mysite.com link:www.mysite.com
  63. Know your goals Know the room Dress appropriately Sound smart + Make a connection = Brag modestly
  64. Know your goals. Know the room. Dress appropriately. Sound smart. Make a connection. Brag modestly. Observe and adjust.
  65. ...
  66. hmmmm. i wonder which works better.
  67. 160 Button added to home page. February 140 120 December 100 80 60 January November 40 20 0
  68. bit.ly RSS readers google analytics multivariate testing Tweetmeme.com
  69. http://bit.ly/gacheat
  70. Know your goals Know the room Dress appropriately Sound smart + Make a connection = Brag modestly
  71. Know your goals Know the room Dress appropriately Sound smart + Make a connection = Brag modestly Observe & Adjust
  72. Know your goals. Know the room. Dress appropriately. Sound smart. Make a connection. Brag modestly. Observe and adjust.
  73. Start using analytics. Retool around your goals. See how it works. Observe and adjust. Repeat.
  74. Defensive Design for the Web Trust Agents The Art of SEO Ogilvy on Advertising bit.ly/gacheat Self-defense techniques
  75. My footprints. ian@portent.com www.twitter.com/portentint www.conversationmarketing.com www.portent.com

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