Everyone wants to talk about advanced SEO as if it's a set of unique tactics. It's not. Advanced SEO is about recognizing Google's role in the search world, reducing abstraction, and making real fixes. In this presentation, Ian Lurie walks you through what "advanced" really looks like.
8. @portentint
Be advancedUnderstand Google’s role
Understand: it is not a penalty
Find a source of truth
Read the fine print
Reduce abstraction
Find a way
Look at the SERPs
Get past keyword density
Do the little things
131. @portentint
Nice, but my cousin’s son’s daughter’s dog
walker’s bike mechanic’s doctor’s dentist’s
fifth cousin read something about TF-IDF…
- Client
160. @portentint
Free prize! Our audit checklist:
portent.co/seo-audit-checklist
Use at your own risk we assume no responsibility for whatever hell you
unleash upon your own website this is entirely your problem you assume
all risks and will never ever blame us if we left out something important.
162. @portentint
Be advancedDo the little things
Get past keyword density
Look at the SERPs
Find a way to get the outcome
Reduce abstraction
Read the fine print
Find a source of truth
Understand: it is not a penalty
Understand Google’s role