Get better at PPC by seeing what really bad PPC looks like. At ACP-LS I talked about the many ways to screw up a PPC campaign, and provided some tips for getting it right. These are the slides.
40. @portentint
Account
Campaign 1
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
HOW AM I SUPPOSED TO
MANAGE PERFORMANCE?
FUUUUUUUUUUUUUU…
41. @portentint
GOOD STRUCTURE = GOOD QS
YesAccount
Campaign 1
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
Campaign 2 Campaign 3
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
Ad group 1
Ad group 2
Ad group 3
Ad group 1
Ad group 2
Ad group 1
Ad group 2
43. @portentint
Account
Mobile
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
Seattle Branded
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
My Great Ad Here With Cool Headline
https://urlhere.com/theUrl
This is the ad text. It’s text. For the ad. And stuff.
Could be one line. Could be two.
Ad group 1
Ad group 2
Ad group 3
Ad group 1
Ad group 2
Ad group 1
Ad group 2
Target ad text, region, bids, devices, etc.
For optimal quality score
98. I WILL RANK #1 FOR
SHOES AND FOR MY
NAME OR YOU ARE
FIRED I DON’T CARE
HOW MUCH IT
COSTS DO IT NOW OR
I SHALL RAIN DOWN
THE VERY FIRES OF
HECK UPON YOU FOR
YOUR INSOLENCE
99. WHAT HAPPENED
WHERE DID ALL MY
MONEY GO WHAT THE
HECK IS WRONG WITH
YOU I’M FIRING YOU
THIS WASN’T MY IDEA
YOU TRICKED ME
126. @portentint
HEYYYY WE’VE GOT
SOME SUGGESTIONS
FOR YOU THAT WILL
MAKE US YOU MORE
MONEY JUST UP YOUR
BIDS AND ADD THESE
KEYWORDS NEVER
MIND ABOUT
CONVERSIONS AND
THAT KIND OF SILLY
STUFF IT’S NOT
IMPORTANT