104. @PORTENTINT
WWW.PORTENT.COM
PORTENT.CO/ian-proposals
NEXT WEBINAR:
TIMING IT RIGHT: USING GOOGLE ANALYTICS
FOR MARKETING PUNCTUALITY
http://portent.co/timingitright
Hinweis der Redaktion
Itâs not a cinch to figure out your âwhyâ, but you can make it work. I like to start with this statement and fill in the blank. You can put that in your proposal if you want, but youâll need to connect it to audience, too. You have to make a gut emotional connection based on the âwhyâ.Thatâs the next step. Hopefully youâve done this before â itâs kinda what marketing is.
I usually fill in the blank in this statement to make this work. Itâs not perfect, but it can help. Hereâs an example for us:
You should be able to tell the whole story w/o slides, first. Slides are a storytelling AID, not the story.
Why were Davidâs hands and head so big? To be better scene from below/at a distance.
Why were Davidâs hands and head so big? To be better scene from below/at a distance.