Tim Miles' keynote presentation to the National Shoe Retailers Association on messaging, millennials, generation z, and thinking small and more specifically to tell more powerful stories.
7. “
W. Somerset Maugham
Each time they come into contact with the real, they
are bruised and wounded. It looks as if they were
victims of a conspiracy… each discovery is another nail
driven into the body on the cross of life.
915
8. At one time, even
The Greatest Generation was annoying AF!!
#OKGreatestgeneration
15. Douglas Adams
Anything that is in the world when you’re
born is normal and ordinary and is just a
natural part of the way the world works.
16. Douglas Adams
Anything that’s invented between when you’re
fifteen and thirty-five is new and exciting and
revolutionary and you can probably get a
career in it.
19. Busting The Millennial Myth Seth Godin
Now that the cycle of new is eating itself in a
race to ever-faster, there's a bigger chance to
make long term change by consistently focusing
on what works (and what's important), not
what's new and merely shiny.
20. Busting The Millennial Myth Dan Sullivan
The only solution for greater complexity is
greater simplicity.
21. Busting The Millennial Myth Steve Jobs
Simple can be harder than complex:
You have to get your thinking clean to make
it simple. But it’s worth it in the end because
you get there, you can move mountains.
26. How many of you check your phone
before you get out of bed?
27. Tony Schwartz
New York Times, 11/28/15
According to one recent survey [by Adobe], the average white-collar
worker spends about six hours a day on email. That doesn’t count
time online spent shopping, searching or keeping up with social
media.
The brain’s craving for novelty, constant stimulation and immediate
gratification creates something called a “compulsion loop.” Like lab
rats and drug addicts, we need more and more to get the same
effect.
Endless access to new information also easily overloads our
working memory. When we reach cognitive overload, our ability to
transfer learning to long-term memory significantly deteriorates. It’s
as if our brain has become a full cup of water and anything more
poured into it starts to spill out.
“
62. QUESTION #3
IDEAL ENVIRONMENT
There are seven environments on earth:
Ocean, Mountains, Prairie, City,
Desert, Forest, Rainforest
Each of us is more
preternaturally comfortable—
more alive—in one than the
other six. Which is yours?
Why do you think that is?
69. QUESTION #13
LAST BEST MOMENT
Tell me about the last best moment you
relished... could be a vacation, an event, or
some other remember-forever experience...
75. QUESTION #9
BETTER REALITY
What are you really providing
clients and customers? In other words, what
does what you provide provide them?
76. QUESTION #10
DRIVE-YOU-CRAZIES
NEVER-EVERS
What drives you crazy about the poseurs,
hacks, and charlatains in your profession and
industry? The stuff people do that you’d
NEVER do… that hurts the credibility
of the perception of your
profession. What and how do
you do things differently?
77. QUESTION #17
YOUR JAMS
Who are the handful of companies you would
support (almost) unconditionally? In Harvard
University’s words, you are a non-switchable
customer for _______? Tell me about them.
80. QUESTION #1
2020 VISION
It’s November 6, 2020, and you couldn’t be
any happier. Everything has gone according
to plan. Paint this picture for me.
See it clearly.
Say it plainly.
94. A brand diamond
consists of 3-5 values
that reflect how a practice
or business thinks, acts,
and sees the world.
95. You’ve always had them…
even if you haven’t always
consciously been using them.
98. We’re talking about who
you are to your customers.
WHOAREYOU?
We’re talking about
Brand Essence.
99. WHOAREYOU?
This brand essence is then
transmitted through every
contact (touch) point with the
customer: i.e. advertising,
merchandising, décor,
staffing and policies.
118. “People don’t buy what you
do, they buy why you do it.
And what you do simply
proves what you believe.
In fact, people will do
things that they believe.”
119. “People don't buy what you do;
they buy why you do it. The
goal is not to do business with
everybody who needs what you
have. The goal is to do business
with people who believe what
you believe.”
5:30
120. “The goal is not just to sell to people who
need what you have; the goal is to sell to
people who believe what you believe.
The goal is not just to hire people who
need a job; it's to hire people who
believe what you believe. I always say
121. that, you know, if you hire people
just because they can do a job,
they'll work for your money, but if
they believe what you believe,
they'll work for you with blood and
sweat and tears...”
7:30
122. “People don't buy what you
do; they buy why you do it.
If you talk about what you
believe, you will attract
those who believe
what you believe.”
11:00
123. “He went around and told people
what he believed. I believe,
I believe, I believe, he told people.
And people who believed what he
believed took his cause,
and they made it their
own, and they
told people.”
15:00