course material

1. A CASE STUDY
CBEAssessment 1: A CASE STUDY(2000 words case studyThis assessment requires you to
meet the following Knowledge, understanding and learning outcomes required for this
piece of work:Knowledge and understanding outcomes:K1. Understand the impact of the
economic environment on businessK2. Know how political factors affect businessLearning
Outcomes:A1. Explain how changes in economic and political factors may affect a specific
organisationA2. Analyse how political factors impact on organisationsA3. Analyse how
economic factors impact on organisationsA4. Evaluate how future changes in economic and
political environment may impact the startegy of organisationsA5 Recommend strategies
for organisations to undertake in response to their external environment.Assessment LO’s
to be met Type of assessment Weighting Word count or equiv. if appropriate1 K1, K2A1-
A5CASE SCENARIO:Bianchi is an Italian company which specialises in the manufacturing of
bicycles. See more about the company at
https://www.bianchi.com/It/Home/Home.aspxBianchi designs, develops and produces
solutions for cycling fans of all ages and has Roadbikes, Mountain bikes (MTB), City
Trekking bikes and a ‘Junior’ range for kids.Unfortunately the Italian economy is suffering a
deep recession and this has negatively affected business, with sales in decline. The
Management Team of Bianchi wants to look at pushing sales and business in other markets.
They have heard that the UK might be a good market to go into. A part of the The Tour de
France, the famous international cycling race was held in the UK in 2014 and Mr. Bianchi
noted that lots of people turned along the route to watch it.https://www.letour.com/le-
tour/2014/us/The Bianchi team are not sure what the competitive business environment is
like currently in the UK for the bicycle business.You are working for an international
management consultancy firm based in London. You are sent on a project to Bianchi to help
the management team to make this decision. You decide that a good way to analyse the
situation is to prepare a PEST analysis about the UK market.The managers in Bianchi don’t
know what a PEST analysis is! You will have to explain it to them first …as well as present
your findings and make recommendations to them as to what strategies they might put in
place to be competitive if they do then decide to go into the UK market. You prepare a plan
for your report for Bianchi in separate sections as follows:Section 1 (15 marks)(This part of
the task is about knowledge ‘ show what you know about PEST)– Explain what the external
environment is and why it is important for all businesses to analyse the external
environment regularly.– Explain what is a ‘PEST’ analysis is and why it might be a useful
tool to for Bianchi to use to analyse the external environment not just regading this decision

2. but as a regular reporting activity in the company.– Explain what the 4 dimensions are in
the P-E-S_T analysis and explain what kinds of things are examines in each dimension and
give some examples of how a change in some of these things mighty affect a
business.Section 2 (25 marks)(This part of the task requires application ability ‘ show you
can apply it!)– Report findings of PEST analysis of UK market for Bicycle Business.(Set out
in a clear format ‘ with a clear section for each P-E-S-T dimension and a sub-paragraph for
each factor you find in that area that might be relevant for this business analysis.)– Explain
how the information found in the PEST analysis could impact positively or negatively
Bianchi’s business opportunities in the UK.Section 3 (10 marks)– In conclusion, looking at
findings from the PEST analysis make a recommendation as to whether this might be a good
time for Bianchi to push more business in the UK. Make any other suggestions as to what
strategies Bianchi might implement in response to factors in the external environment in
order to be competitive in the UK market.PLACE THIS ORDER OR A SIMILAR ORDER WITH
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