1. Comments for the examples | Marketing homework help
Example 1:The article I found is about Starbucks and their product of coffee and other
types of drinks they sell. Spiced lattes have helped their sales revenue since it is the fall
season. Employees going into the office more frequently now has also bolstered sales since
consumers tend to purchase Starbucks on their way to work. A few principles of marketing
Starbucks are using include the product aspect of the 4ps. For example, in the fall Starbucks
launches new types of drinks for the type of season they are selling in. In the fall it is
pumpkin spice as a new flavor. Whereas in the Winter months they may promote
peppermint in their drinks. The article also indirectly discusses market segments. A main
segment for them is people who drive to work and who enjoy coffee, or other caffeinated
beverages. This demographic is primarily working adults. Starbucks also has a loyalty
program which saw its active membership increase by 16% over the last quarter. This type
of loyalty program is a great example of conditioning, where a user is rewarded for making
more purchases at Starbucks.https://www.cnbc.com/2022/11/03/starbucks-sbux-q4-
2022-earnings.htmlExample 2:Recently, Kohler came out with a new technology called
PerfectFill. This technology allows users to fill up or drain a bathtub with only a voice
command. There is a drain kit and a digital valve that work together to create the perfect
temperature and depth for your desired bath. There is an app called “Kohler Konnect” that
allows users of PerfectFill to control their bathing options if that is preferred to the voice
command option. If the voice command option is preferred, it can be used through Alexa or
Google. This article does a great job of explaining the product and what it entails. The article
also mentions that the price of the product is $2,700, including the price of install. The price
also does not include the cost of a Kohler spout or bath if you currently do not have a
compatible spout and bath. This article also talks about the kind of people who may be a
part of the target market for this product, such as parents who want to run a bath for their
children while they are very
busy.https://www.theverge.com/2022/1/3/22858257/kohler-ces-2022-smart-bathroom-
perfectfill