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MASS CUSTOMIZATION
WHAT IS MASS CUSTOMIZATION? ,[object Object],[object Object],[object Object],[object Object],[object Object]
ADVANTAGES ,[object Object],[object Object]
NICHE MARKETS A relatively small and specialist, yet profitable, market Not mass marketed. Marketed to a smaller group of consumers who share a specific need/desire that is not a universal consumer expectation
A FEW SUCCESSFUL NICHE MARKETS
A FEW SUCCESSFUL NICHE MARKETS
A FEW SUCCESSFUL NICHE MARKETS
[object Object],[object Object],A PIONEER IN MASS CUSTOMIZATION
[object Object],[object Object],A PIONEER IN MASS CUSTOMIZATION
 

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Mass Customization