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Mass Customization
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Nikhil Harindranath
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Mass Customisation - Advantages, niche markets, and the pioneers of Mass Customisation
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Mass Customization
1.
MASS CUSTOMIZATION
2.
3.
4.
NICHE MARKETS A
relatively small and specialist, yet profitable, market Not mass marketed. Marketed to a smaller group of consumers who share a specific need/desire that is not a universal consumer expectation
5.
A FEW SUCCESSFUL
NICHE MARKETS
6.
A FEW SUCCESSFUL
NICHE MARKETS
7.
A FEW SUCCESSFUL
NICHE MARKETS
8.
9.
10.