https://www.wrike.com/library/ebooks/marketing-collaboration-software-guide - Marketing teams are constantly adapting, collaborating, evaluating — and they're always on the hunt for new collaboration technologies to help them streamline and scale their efforts. But how do you choose the right one for your team? Look for these 5 essential capabilities to quickly narrow the field and find the perfect tool.

1. 5 Essentials of the
Best Marketing
Collaboration
Tools

2. Marketingteamsare
constantlyadapting,
collaborating,evaluating
—andthey'realwaysonthe
huntfornewtechnologies
tohelpthemstreamlineand
scaletheirefforts.

3. Butwiththousandsoftoolsdesigned
tohelpmarketerswiththeirhectic
workloads,howdoyouchoosethe
rightoneforyourteam?

4. Lookforthese5essentialcapabilities
toquicklynarrowthefieldandfind
theperfecttool.

5. 1.EasyDocumentCollaboration

6. No
campaign
is
a
one-­‐person
show.
Between
brainstorming,
group
writing
and
editing
sessions,
and
several
rounds
of
revisions,
you
need
multiple
team
members
to
access
and
contribute
to
documents
simultaneously.
1.EasyDocumentCollaboration

7. 2.ConvenientFileManagement&Storage

8. 2.ConvenientFileManagement&Storage
Multiple
copy
revisions,
design
mockups,
budget
spreadsheets...
marketers
have
a
lot
of
documents
to
manage.
Project
management
tools
let
you
virtually
paperclip
related
files
together
with
the
task
they
support,
so
you
don’t
need
to
search,
resend
emails,
or
verify
that
everything's
up-­‐to-­‐date.

9. 3.FreeMobileApps

10. Creativity
doesn’t
clock
out
at
6
PM.
You
need
to
be
able
to
access
your
work
whenever
and
wherever
you
want.
Free
mobile
apps
let
you
access
your
workspace
from
a
client
meeting,
on
the
train,
or
over
your
leisurely
Saturday
morning
coffee.
3.FreeMobileApps

11. 4.VisualizesProjects&Plans

12. 4.VisualizesProjects&Plans
Planning
projects
on
calendars
and
whiteboards
isn't
ideal.
A
single
change
can
lead
to
a
domino
effect
of
rescheduled
or
forgotten
tasks.
Find
a
tool
that
lets
you
view
multiple
campaigns
and
projects
at
once,
see
how
everything
connects,
and
quickly
make
adjustments.

13. 5.Real-TimeUpdates5.Real-TimeUpdates

14. 5.Real-TimeUpdates
Meetings,
presentations,
reports
—
you
barely
have
time
to
eat
lunch
let
alone
chase
down
status
updates
or
discuss
task
changes.
You
need
instant
visibility
into
exactly
where
your
campaigns
stand
right
now,
so
you
can
make
sure
your
team
is
always
focused
on
high-­‐priority
tasks.
5.Real-TimeUpdates

15. Get
the
free
ebook
with
more
advice
on
selecting
the
right
tool
for
your
marketing
team,
plus
a
printable
checklist
to
help
you
quickly
evaluate
your
options.
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