SlideShare ist ein Scribd-Unternehmen logo
1 von 68
Downloaden Sie, um offline zu lesen
How Social Media can
 Supercharge your
  Recruitment and
  Retention Efforts
          1
About Atlas
Advertising

     2
We do things like
    this…

       3
4
5
6
Screen shot of Jobs Ohio Promotion of Atlas developed Asset
mapping tool, easily view able on IPad devices




        7
Tucson concepting




8
9
10
And we’re
passionate about
  things like…

      11
12
13
14
15
And we’re particularly
 passionate about …

          16
17
18
19
20
All because…


     21
About Atlas Advertising
We Believe That Economic Developers Make
a Difference in the Communities They Serve
      43+            Atlas’ Mission is to create vital communities    90+
Our process, knowledge and background enables us to take a comprehensive approach to
                   economic development marketing and attraction.




                                         22
Join the community, continue the
dialogue, get the slides
  • Join the Conversation:
     – Follow us on Twitter: www.twitter.com/AtlasAd
     – Tweet questions using hashtag #AskAtlas
  • Join the community of innovative economic
    development marketers
     – Join our Next Gen Economic Development Marketers
       LinkedIn Group
  • Get the slides:
  www.atlas-advertising.com/community-
   marketing-presentations.aspx
                             23
Questions we will answer
 1.   What online tactics are you and your colleagues using today?
 2.   What are the basic metrics that you should be trying to achieve, and
      what defines “good” performance?
 3.   How should your online marketing and attraction approach differ
      depending on your organization’s size, goals, and funding?
 4.   What is Social Media?
 5.   Why Social Media is important?
 6.   7 Things you should be doing with Social Media today.




                                       24
How To Vote via Texting




       1. Standard texting rates only (worst case US $0.20)
                                           25

TIPS   2. We have no access to your phone number
       3. Capitalization doesn’t matter, but spaces and spelling do
Marketing tactics available to
you
•   Website
•   GIS
•   Email
•   Search engine marketing
•   Content marketing
•   Google content network/re-targeting
•   Prospect presentations via online meeting
•   Social Media



                                 27
A few principles that drive (or
   should drive) economic
   development marketing


              28
What worked 20 years ago is
  not the same as what
      works today.


            29
What hasn’t changed:
To make a difference, we have
 to serve companies directly.


              30
If we are not having
conversations, we are not
  making a difference.


           31
What has changed:
   The ways we start
conversations have changed
          forever.

           32
A simple framework to help
      define success:
     High Performance
 Economic Development

            33
What High Performance
Economic Development Is
• It is the first measurement of the
  outcomes (Inquiries, jobs, capital
  investment) that EDO’s create
  on this scale.
• It proves the ways we make a
  difference, and in some cases,
  the ways we don’t.
• It can help drive your strategic
  and marketing planning using
  actual outcomes, instead of
  activities, using national
  benchmarks as your guide.
                                       34
Benchmark your
community today




  Drop your business card with me after
               the speech!


                   38
What is Social Media?



         40
Social Media Definition,
provided by social media
 At its most basic sense, social media is
 a shift in how people discover, read and
 share news, information and content.
 It's a fusion of sociology and technology,
 transforming monologues (one to many)
 into dialogues (many to many) and is the
 democratization of information,
 transforming people from content readers
 into publishers. Social media has become
 extremely popular because it allows people
 to connect in the online world to form
 relationships for personal, political and
 business use. Businesses also refer to social
 media as user-generated content (UGC) or
 consumer-generated media (CGM).
                                      41

 Source: Wikipedia
42
Why Social Media is important –
Challenges from the ED profession

 1.   “I just flat out don’t have
      time for that stuff.”
 2.   “So you’re telling me I can
      “Google” on my
      Facebook?”
 3.   “Social media is for young
      people.”
 4.   “My Grandchildren use
      Facebook – I cant use it.
      They wouldn’t “friend”
      me anyways.”
 5.   “Twitter sounds like a
      sexual innuendo.”
                                    43
An indication of what is to come?

“Young companies are all about social media. Their whole concept is open
source everything. They rely on an online community. They’re building
enthusiasts for their product online. I have a current client in the auto
manufacturing space that loves social media. These guys are choosing their
locations based on what their online community says they want.”

“If you can find companies on social media, you can reach them. Big
corporations not using it this way, but small guys are for sure.”

“As people who live in the community find these great companies, they could
connect ED with companies. Blog with your citizens about what they like and
what they know about. Tips are good. My fear is how do you know you have the
good information in these channels? I am just learning myself.”

                                                        -A Site Selector (2009)
                                      44
Social Media Success



         45
47
When Social Media #Fails



           48
49
7 You Should be Doing with
     Social Media Today:

Supercharge your Recruitment
    and Retention Efforts
             50
7 things you should be doing
     with Social Media today
1.    Use a variety of tools to recruit Site Selectors and prospects to online
      meetings fam tours.
2.    Develop a dedicated approach to using LinkedIn for prospecting
         • TRY LINKEDIN ADS
3.    Use Twitter to engage your investors and community stakeholders, and to
      share information about your community
4.    Integrate Social Media and sharing into your websites
5.    Use a Social Media dashboard to manage your content
6.    Use Slideshare for content marketing– its free and it’s a massive trend
7.    Develop a dialogue with your workforce and residents with Facebook



                                        51
1. Recruiting site selectors and
prospects to online meetings
1.   Fam tours consistently rank as the best communication tool you
     have. However, they are expensive, roughly 5-10K per participant.
2.   Using standard tools that are free or <$50 per month, you can have 5-
     10 prospects with you virtually.
3.   Tools include Webex, GoTo Meeting, Adobe Connect Pro
4.   Set a schedule, one per quarter, and set a content schedule
5.   Recruit using email and Linked In
6.   Make the content “inside” information
7.   Offer an incentive for Site Selectors to attend.
8.   Consider private, one on one meetings as well.
9.   Record the presentation, post your content on Slideshare and
     YouTube, then embed in your website.


                                      52
2. Using LinkedIn for
prospecting -Build your profile
1.    Education and expertise
2.    Clients you have worked with
3.    Full contact information
4.    Link/address to Twitter page
5.    Link to your website
6.    Slideshare “Slidespace”
7.    Membership groups (groups joined)
8.    Upcoming and past events
9.    Upcoming sales trips (as events)
10.   Use LinkedIn ads


                             53
54
LinkedIn for prospecting - Build
your contact list
1. Inventory contacts associated
   with past deals
2. Inventory industry specific
   contacts
3. As a team, set territories
4. Import lists into Outlook
5. Import contacts from Outlook
   into Linked In
6. Write a personalized
   invitation – keep it simple.
7. Work your 1st degree
   connections to gain
   introductions to others on your
                                55

   list
% of site selectors on LinkedIn
today:



 81% +

                     57
3. Use Twitter to engage
community stakeholders
•   Twitter is not yet an established prospecting tool.
•   However, it is used by influencers, and while at work.
•   It is an outstanding tool for breaking news, and your
    community partners, investors, and other stakeholders will
    follow you.
•   Judge the success of your Tweeting by a few factors:
    •   How many followers you have
    •   How often you Tweet (one or two times a day)
    •   How frequently you are Re-Tweeted
    •   Traffic you get to your site from Twitter posts.
•   Use an insider, “edgy” tone to your posts.
•   Break real news with it…otherwise none will follow
                                      58
4. Integrate Social Media and
sharing into your website

1. Update the content
   on your website or
   blog at least weekly
2. Integrate “Add this”
   or “ShareIt”
   features into your
   site
3. Introduce LinkedIn,
   Facebook, and
   Twitter icons on
   your site
                          59

                               http://nlep.org/News---Media.aspx
5. Content Marketing Using
Slideshare




                     60
Content Marketing Using
Slideshare




                    61
It’s audience is professional




                    62
How one organization uses it




                   63
6. Utilize a Social Media
Management System
1.   HootSuite was built
     to enhance
     communications
     though social media
     platforms
2.   Advanced
     measurement tools
     to gauge
     engagement or
     report on success
3.   Google has tools
     that let you do
     much of this for
     free.
                           64
65
7. Develop a relationship with
  your workforce using Facebook
1. The size of the
   Facebook
   community is too
   large to ignore
2. Facebook does
   have some mixing
   of business and
   personal content
3. Expect Facebook
   to move more
   into LinkedIn’s
   space over time
                       66
Wrap up: 7 things you should be
doing with Social Media today
1.   Use a variety of tools to recruit Site Selectors and prospects to online
     meetings fam tours.
2.   Develop a dedicated approach to using LinkedIn for prospecting
        • More Advanced? Try LinkedIn Ads
3.   Use Twitter to engage your investors and community stakeholders, and to
     share information about your community
4.   Integrate Social Media and sharing into your websites
5.   Use a Social Media dashboard to manage your content
6.   Use slideshare for content marketing– its free and it’s a massive trend
7.   Develop a dialogue with your workforce and residents with Facebook


                                      67
Thank You!
                               Contact information:
                                             1128 Grant Street
                                           Denver, CO 80203
                                    Contact: Guillermo Mazier
                                        t: 303.292.3300 x 232
                           Guillermom@Atlas-Advertising.com

                                               Keeley Sullivan
                                Keeleys@atlas-advertising.com
                                       T: 303 2923300 ext 227
                                  www.Atlas-Advertising.com
     LinkedIn Profile | LinkedIn Group | Twitter |
                     68
                                  Blog | Slidespace

Weitere ähnliche Inhalte

Was ist angesagt?

Transform a "Like" into an Advocate
Transform a "Like" into an AdvocateTransform a "Like" into an Advocate
Transform a "Like" into an AdvocateDeirdre Walsh
 
Sbs v4-130305232717-phpapp01 (1)
Sbs v4-130305232717-phpapp01 (1)Sbs v4-130305232717-phpapp01 (1)
Sbs v4-130305232717-phpapp01 (1)plutoone TestTwo
 
Top 9 Social Media Lessons Learned from Soccer
Top 9 Social Media Lessons Learned from SoccerTop 9 Social Media Lessons Learned from Soccer
Top 9 Social Media Lessons Learned from SoccerDeirdre Walsh
 
Crisis Communications in the Social Age
Crisis Communications in the Social AgeCrisis Communications in the Social Age
Crisis Communications in the Social AgeDeirdre Walsh
 
Getting started with social media strategic planning webinar
Getting started with social media strategic planning webinarGetting started with social media strategic planning webinar
Getting started with social media strategic planning webinarMarketingatBahrain
 
Creating a Successful Social Recruitment Strategy
Creating a Successful Social Recruitment StrategyCreating a Successful Social Recruitment Strategy
Creating a Successful Social Recruitment StrategyManish Grover
 
Socialized Business Pdf
Socialized Business PdfSocialized Business Pdf
Socialized Business PdfAnthony Caridi
 
How to Hook a Job in Social Media
How to Hook a Job in Social MediaHow to Hook a Job in Social Media
How to Hook a Job in Social MediaDeirdre Walsh
 
Social Media for PHAs and ASOs
Social Media for PHAs and ASOsSocial Media for PHAs and ASOs
Social Media for PHAs and ASOsCATIE
 
Social media for internal communications
Social media for internal communicationsSocial media for internal communications
Social media for internal communicationsView Strategic PLC
 
Socialmediaexplosion css 3-22-11
Socialmediaexplosion css 3-22-11Socialmediaexplosion css 3-22-11
Socialmediaexplosion css 3-22-11Sandy Miller
 
Social Media-Palooza (Part II), by LeapFrog Interactive
Social Media-Palooza (Part II), by LeapFrog InteractiveSocial Media-Palooza (Part II), by LeapFrog Interactive
Social Media-Palooza (Part II), by LeapFrog InteractiveLEAP
 
Enterprise 2.0 Harnessing Social Media
Enterprise 2.0   Harnessing Social MediaEnterprise 2.0   Harnessing Social Media
Enterprise 2.0 Harnessing Social MediaLjuba Bogdanovich
 
Social Search Optimization (SSO)
Social Search Optimization (SSO)Social Search Optimization (SSO)
Social Search Optimization (SSO)LEAP
 
Social media for the savvy business owner
Social media for the savvy business ownerSocial media for the savvy business owner
Social media for the savvy business ownerThinktank Social
 
Doing More With Less: Social Media Trends and Tips for 2012
Doing More With Less: Social Media Trends and Tips for 2012Doing More With Less: Social Media Trends and Tips for 2012
Doing More With Less: Social Media Trends and Tips for 2012Tuvel Communications
 

Was ist angesagt? (20)

Transform a "Like" into an Advocate
Transform a "Like" into an AdvocateTransform a "Like" into an Advocate
Transform a "Like" into an Advocate
 
Sbs v4-130305232717-phpapp01 (1)
Sbs v4-130305232717-phpapp01 (1)Sbs v4-130305232717-phpapp01 (1)
Sbs v4-130305232717-phpapp01 (1)
 
Top 9 Social Media Lessons Learned from Soccer
Top 9 Social Media Lessons Learned from SoccerTop 9 Social Media Lessons Learned from Soccer
Top 9 Social Media Lessons Learned from Soccer
 
Crisis Communications in the Social Age
Crisis Communications in the Social AgeCrisis Communications in the Social Age
Crisis Communications in the Social Age
 
Getting started with social media strategic planning webinar
Getting started with social media strategic planning webinarGetting started with social media strategic planning webinar
Getting started with social media strategic planning webinar
 
Creating a Successful Social Recruitment Strategy
Creating a Successful Social Recruitment StrategyCreating a Successful Social Recruitment Strategy
Creating a Successful Social Recruitment Strategy
 
Socialized Business Pdf
Socialized Business PdfSocialized Business Pdf
Socialized Business Pdf
 
How to Hook a Job in Social Media
How to Hook a Job in Social MediaHow to Hook a Job in Social Media
How to Hook a Job in Social Media
 
Social Media for PHAs and ASOs
Social Media for PHAs and ASOsSocial Media for PHAs and ASOs
Social Media for PHAs and ASOs
 
Social Media the "Right Way"
Social Media the "Right Way"   Social Media the "Right Way"
Social Media the "Right Way"
 
Social media for internal communications
Social media for internal communicationsSocial media for internal communications
Social media for internal communications
 
Socialmediaexplosion css 3-22-11
Socialmediaexplosion css 3-22-11Socialmediaexplosion css 3-22-11
Socialmediaexplosion css 3-22-11
 
Social Media-Palooza (Part II), by LeapFrog Interactive
Social Media-Palooza (Part II), by LeapFrog InteractiveSocial Media-Palooza (Part II), by LeapFrog Interactive
Social Media-Palooza (Part II), by LeapFrog Interactive
 
Integrated Digital Marketing
Integrated Digital Marketing    Integrated Digital Marketing
Integrated Digital Marketing
 
Enterprise 2.0 Harnessing Social Media
Enterprise 2.0   Harnessing Social MediaEnterprise 2.0   Harnessing Social Media
Enterprise 2.0 Harnessing Social Media
 
Social Search Optimization (SSO)
Social Search Optimization (SSO)Social Search Optimization (SSO)
Social Search Optimization (SSO)
 
Pro ed544 handout
Pro ed544 handoutPro ed544 handout
Pro ed544 handout
 
Social media for the savvy business owner
Social media for the savvy business ownerSocial media for the savvy business owner
Social media for the savvy business owner
 
Doing More With Less: Social Media Trends and Tips for 2012
Doing More With Less: Social Media Trends and Tips for 2012Doing More With Less: Social Media Trends and Tips for 2012
Doing More With Less: Social Media Trends and Tips for 2012
 
MEA Presentation
MEA PresentationMEA Presentation
MEA Presentation
 

Andere mochten auch

How DMOs and EDOs Can Champion the Three-Legged Race and Be Better Together
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better TogetherHow DMOs and EDOs Can Champion the Three-Legged Race and Be Better Together
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better TogetherAtlas Integrated
 
The Road to Economic Development Marketing Reinvention
The Road to Economic Development Marketing ReinventionThe Road to Economic Development Marketing Reinvention
The Road to Economic Development Marketing ReinventionAtlas Integrated
 
Design Thinking for Destinations
Design Thinking for DestinationsDesign Thinking for Destinations
Design Thinking for DestinationsAtlas Integrated
 
Competing in Economic Development? Use Metrics.
Competing in Economic Development? Use Metrics.Competing in Economic Development? Use Metrics.
Competing in Economic Development? Use Metrics.Atlas Integrated
 
Using Social Media to Measure Economic Development Success
Using Social Media to Measure Economic Development SuccessUsing Social Media to Measure Economic Development Success
Using Social Media to Measure Economic Development SuccessAtlas Integrated
 
Social Media For Business Retention and Expansion
Social Media For Business Retention and ExpansionSocial Media For Business Retention and Expansion
Social Media For Business Retention and ExpansionAtlas Integrated
 
Using Social Media to Start Conversations
Using Social Media to Start ConversationsUsing Social Media to Start Conversations
Using Social Media to Start ConversationsAtlas Integrated
 
7 Social Media Tactics for Economic Development 3.0
7 Social Media Tactics for Economic Development 3.07 Social Media Tactics for Economic Development 3.0
7 Social Media Tactics for Economic Development 3.0Atlas Integrated
 
Top 5 Ways to Get More Marketing Investment in Your Community
Top 5 Ways to Get More Marketing Investment in Your CommunityTop 5 Ways to Get More Marketing Investment in Your Community
Top 5 Ways to Get More Marketing Investment in Your CommunityAtlas Integrated
 
Economic Development Survival Metrics
Economic Development Survival MetricsEconomic Development Survival Metrics
Economic Development Survival MetricsAtlas Integrated
 
De-mystifying Economic Development Branding
De-mystifying Economic Development BrandingDe-mystifying Economic Development Branding
De-mystifying Economic Development BrandingAtlas Integrated
 
The Science Behind Economic Development Branding
The Science Behind Economic Development BrandingThe Science Behind Economic Development Branding
The Science Behind Economic Development BrandingAtlas Integrated
 

Andere mochten auch (13)

How DMOs and EDOs Can Champion the Three-Legged Race and Be Better Together
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better TogetherHow DMOs and EDOs Can Champion the Three-Legged Race and Be Better Together
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better Together
 
The Rise of the Digital Ambassador
The Rise of the Digital AmbassadorThe Rise of the Digital Ambassador
The Rise of the Digital Ambassador
 
The Road to Economic Development Marketing Reinvention
The Road to Economic Development Marketing ReinventionThe Road to Economic Development Marketing Reinvention
The Road to Economic Development Marketing Reinvention
 
Design Thinking for Destinations
Design Thinking for DestinationsDesign Thinking for Destinations
Design Thinking for Destinations
 
Competing in Economic Development? Use Metrics.
Competing in Economic Development? Use Metrics.Competing in Economic Development? Use Metrics.
Competing in Economic Development? Use Metrics.
 
Using Social Media to Measure Economic Development Success
Using Social Media to Measure Economic Development SuccessUsing Social Media to Measure Economic Development Success
Using Social Media to Measure Economic Development Success
 
Social Media For Business Retention and Expansion
Social Media For Business Retention and ExpansionSocial Media For Business Retention and Expansion
Social Media For Business Retention and Expansion
 
Using Social Media to Start Conversations
Using Social Media to Start ConversationsUsing Social Media to Start Conversations
Using Social Media to Start Conversations
 
7 Social Media Tactics for Economic Development 3.0
7 Social Media Tactics for Economic Development 3.07 Social Media Tactics for Economic Development 3.0
7 Social Media Tactics for Economic Development 3.0
 
Top 5 Ways to Get More Marketing Investment in Your Community
Top 5 Ways to Get More Marketing Investment in Your CommunityTop 5 Ways to Get More Marketing Investment in Your Community
Top 5 Ways to Get More Marketing Investment in Your Community
 
Economic Development Survival Metrics
Economic Development Survival MetricsEconomic Development Survival Metrics
Economic Development Survival Metrics
 
De-mystifying Economic Development Branding
De-mystifying Economic Development BrandingDe-mystifying Economic Development Branding
De-mystifying Economic Development Branding
 
The Science Behind Economic Development Branding
The Science Behind Economic Development BrandingThe Science Behind Economic Development Branding
The Science Behind Economic Development Branding
 

Ähnlich wie LIDEA Social Media Presentation

Varnex Social Media Instructor notes
Varnex Social Media Instructor notesVarnex Social Media Instructor notes
Varnex Social Media Instructor notesGinger Clay
 
Get Focused Social Media for business 101 for over 45 Entrepreneurs Mentoring...
Get Focused Social Media for business 101 for over 45 Entrepreneurs Mentoring...Get Focused Social Media for business 101 for over 45 Entrepreneurs Mentoring...
Get Focused Social Media for business 101 for over 45 Entrepreneurs Mentoring...Digital Treasure Hunts
 
New Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine FrithNew Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine FrithMilton Chamber of Commerce
 
Social Media Metrics - IEDC web seminar presentation
Social Media Metrics - IEDC web seminar presentationSocial Media Metrics - IEDC web seminar presentation
Social Media Metrics - IEDC web seminar presentationAtlas Integrated
 
Business Retention & Expansion Conference Session Social Media Presentation b...
Business Retention & Expansion Conference Session Social Media Presentation b...Business Retention & Expansion Conference Session Social Media Presentation b...
Business Retention & Expansion Conference Session Social Media Presentation b...Sandy Ratliff
 
Social media marketing strategies
Social media marketing strategiesSocial media marketing strategies
Social media marketing strategiesviveksangwan007
 
מדיה חברתית בארגונים
מדיה חברתית בארגוניםמדיה חברתית בארגונים
מדיה חברתית בארגוניםronen_offer
 
Digital Marketing Tour
Digital Marketing TourDigital Marketing Tour
Digital Marketing Touredynamic
 
Social Media Boot Camp Vancouver October 2013
Social Media Boot Camp Vancouver October 2013Social Media Boot Camp Vancouver October 2013
Social Media Boot Camp Vancouver October 2013Shane Gibson
 
Content Marketing Workshop: How to make social media a useful business tool
Content Marketing Workshop: How to make social media a useful business toolContent Marketing Workshop: How to make social media a useful business tool
Content Marketing Workshop: How to make social media a useful business toolMarketing CoPilot - Marie Wiese
 
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011April Marketing & PR
 
How to make the most out of social media - A guide for legal professionals
How to make the most out of social media - A guide for legal professionalsHow to make the most out of social media - A guide for legal professionals
How to make the most out of social media - A guide for legal professionalsLAWFORSALE
 
ROI of Social Media November 2011
ROI of Social Media November 2011ROI of Social Media November 2011
ROI of Social Media November 2011Bernie Borges
 
Social Media Matters!
Social Media Matters!Social Media Matters!
Social Media Matters!Robin Quale
 

Ähnlich wie LIDEA Social Media Presentation (20)

Varnex Social Media Instructor notes
Varnex Social Media Instructor notesVarnex Social Media Instructor notes
Varnex Social Media Instructor notes
 
Get Focused Social Media for business 101 for over 45 Entrepreneurs Mentoring...
Get Focused Social Media for business 101 for over 45 Entrepreneurs Mentoring...Get Focused Social Media for business 101 for over 45 Entrepreneurs Mentoring...
Get Focused Social Media for business 101 for over 45 Entrepreneurs Mentoring...
 
New Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine FrithNew Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine Frith
 
Social Media Metrics - IEDC web seminar presentation
Social Media Metrics - IEDC web seminar presentationSocial Media Metrics - IEDC web seminar presentation
Social Media Metrics - IEDC web seminar presentation
 
Business Retention & Expansion Conference Session Social Media Presentation b...
Business Retention & Expansion Conference Session Social Media Presentation b...Business Retention & Expansion Conference Session Social Media Presentation b...
Business Retention & Expansion Conference Session Social Media Presentation b...
 
Kodak Social Media Tips
Kodak Social Media TipsKodak Social Media Tips
Kodak Social Media Tips
 
Engaging Your Communities
Engaging Your CommunitiesEngaging Your Communities
Engaging Your Communities
 
Social media marketing strategies
Social media marketing strategiesSocial media marketing strategies
Social media marketing strategies
 
מדיה חברתית בארגונים
מדיה חברתית בארגוניםמדיה חברתית בארגונים
מדיה חברתית בארגונים
 
Digital Marketing Tour
Digital Marketing TourDigital Marketing Tour
Digital Marketing Tour
 
Social Media Boot Camp Vancouver October 2013
Social Media Boot Camp Vancouver October 2013Social Media Boot Camp Vancouver October 2013
Social Media Boot Camp Vancouver October 2013
 
Content Marketing Workshop: How to make social media a useful business tool
Content Marketing Workshop: How to make social media a useful business toolContent Marketing Workshop: How to make social media a useful business tool
Content Marketing Workshop: How to make social media a useful business tool
 
Philly.com5
Philly.com5Philly.com5
Philly.com5
 
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
 
How to make the most out of social media - A guide for legal professionals
How to make the most out of social media - A guide for legal professionalsHow to make the most out of social media - A guide for legal professionals
How to make the most out of social media - A guide for legal professionals
 
ROI of Social Media November 2011
ROI of Social Media November 2011ROI of Social Media November 2011
ROI of Social Media November 2011
 
Social Media Matters!
Social Media Matters!Social Media Matters!
Social Media Matters!
 
B2B Social Media: Strategy Guide and Best Practices
B2B Social Media: Strategy Guide and Best PracticesB2B Social Media: Strategy Guide and Best Practices
B2B Social Media: Strategy Guide and Best Practices
 
Tendencias midias sociais
Tendencias midias sociaisTendencias midias sociais
Tendencias midias sociais
 
Social Media 101, May 1, 2012
Social Media 101, May 1, 2012Social Media 101, May 1, 2012
Social Media 101, May 1, 2012
 

Mehr von Atlas Integrated

How to Humanize Your Economic Development Metrics With Stories & Quirky Data
How to Humanize Your Economic Development Metrics With Stories & Quirky DataHow to Humanize Your Economic Development Metrics With Stories & Quirky Data
How to Humanize Your Economic Development Metrics With Stories & Quirky DataAtlas Integrated
 
Talent Attraction Strategies to Build America's Greatest Cities
Talent Attraction Strategies to Build America's Greatest CitiesTalent Attraction Strategies to Build America's Greatest Cities
Talent Attraction Strategies to Build America's Greatest CitiesAtlas Integrated
 
The 6 R's Reshaping Downtowns
The 6 R's Reshaping DowntownsThe 6 R's Reshaping Downtowns
The 6 R's Reshaping DowntownsAtlas Integrated
 
What Site Selectors Really Want From Your Marketing
What Site Selectors Really Want From Your MarketingWhat Site Selectors Really Want From Your Marketing
What Site Selectors Really Want From Your MarketingAtlas Integrated
 
Your Rock Solid Digital Approach to Attract More Industry Attention
Your Rock Solid Digital Approach to Attract More Industry AttentionYour Rock Solid Digital Approach to Attract More Industry Attention
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
 
The Road to Economic Development Marketing Reinvention
The Road to Economic Development Marketing ReinventionThe Road to Economic Development Marketing Reinvention
The Road to Economic Development Marketing ReinventionAtlas Integrated
 
How DMOs and EDOs Realize Ultimate Community Vitality
How DMOs and EDOs Realize Ultimate Community VitalityHow DMOs and EDOs Realize Ultimate Community Vitality
How DMOs and EDOs Realize Ultimate Community VitalityAtlas Integrated
 
Differentiate and Drive through Digital
Differentiate and Drive through DigitalDifferentiate and Drive through Digital
Differentiate and Drive through DigitalAtlas Integrated
 
Why Site Selectors Hate Your Marketing
Why Site Selectors Hate Your Marketing Why Site Selectors Hate Your Marketing
Why Site Selectors Hate Your Marketing Atlas Integrated
 
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Atlas Integrated
 
Winning the Talent War: Make It or Take It
Winning the Talent War: Make It or Take ItWinning the Talent War: Make It or Take It
Winning the Talent War: Make It or Take ItAtlas Integrated
 
Economic Development Metrics
Economic Development MetricsEconomic Development Metrics
Economic Development MetricsAtlas Integrated
 
Digital Lead Generation for Economic Development
Digital Lead Generation for Economic DevelopmentDigital Lead Generation for Economic Development
Digital Lead Generation for Economic DevelopmentAtlas Integrated
 
5 Strategies to Leverage Tourism Marketing for Economic Development
5 Strategies to Leverage Tourism Marketing for Economic Development5 Strategies to Leverage Tourism Marketing for Economic Development
5 Strategies to Leverage Tourism Marketing for Economic DevelopmentAtlas Integrated
 
Innovate Like Apple: Disruptive Economic Development Strategies
Innovate Like Apple: Disruptive Economic Development StrategiesInnovate Like Apple: Disruptive Economic Development Strategies
Innovate Like Apple: Disruptive Economic Development StrategiesAtlas Integrated
 
Why EDO's Need Content Marketing Now
Why EDO's Need Content Marketing Now  Why EDO's Need Content Marketing Now
Why EDO's Need Content Marketing Now Atlas Integrated
 
Atlas High Performance Economic Development is a Team Sport - Pure Michigan
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas High Performance Economic Development is a Team Sport - Pure Michigan
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
 
Is Your Economic Development Website Dying?
Is Your Economic Development Website Dying?Is Your Economic Development Website Dying?
Is Your Economic Development Website Dying?Atlas Integrated
 

Mehr von Atlas Integrated (19)

How to Humanize Your Economic Development Metrics With Stories & Quirky Data
How to Humanize Your Economic Development Metrics With Stories & Quirky DataHow to Humanize Your Economic Development Metrics With Stories & Quirky Data
How to Humanize Your Economic Development Metrics With Stories & Quirky Data
 
Talent Attraction Strategies to Build America's Greatest Cities
Talent Attraction Strategies to Build America's Greatest CitiesTalent Attraction Strategies to Build America's Greatest Cities
Talent Attraction Strategies to Build America's Greatest Cities
 
The 6 R's Reshaping Downtowns
The 6 R's Reshaping DowntownsThe 6 R's Reshaping Downtowns
The 6 R's Reshaping Downtowns
 
What Site Selectors Really Want From Your Marketing
What Site Selectors Really Want From Your MarketingWhat Site Selectors Really Want From Your Marketing
What Site Selectors Really Want From Your Marketing
 
Your Rock Solid Digital Approach to Attract More Industry Attention
Your Rock Solid Digital Approach to Attract More Industry AttentionYour Rock Solid Digital Approach to Attract More Industry Attention
Your Rock Solid Digital Approach to Attract More Industry Attention
 
The Road to Economic Development Marketing Reinvention
The Road to Economic Development Marketing ReinventionThe Road to Economic Development Marketing Reinvention
The Road to Economic Development Marketing Reinvention
 
How DMOs and EDOs Realize Ultimate Community Vitality
How DMOs and EDOs Realize Ultimate Community VitalityHow DMOs and EDOs Realize Ultimate Community Vitality
How DMOs and EDOs Realize Ultimate Community Vitality
 
Innovate Like Apple
Innovate Like Apple Innovate Like Apple
Innovate Like Apple
 
Differentiate and Drive through Digital
Differentiate and Drive through DigitalDifferentiate and Drive through Digital
Differentiate and Drive through Digital
 
Why Site Selectors Hate Your Marketing
Why Site Selectors Hate Your Marketing Why Site Selectors Hate Your Marketing
Why Site Selectors Hate Your Marketing
 
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...
 
Winning the Talent War: Make It or Take It
Winning the Talent War: Make It or Take ItWinning the Talent War: Make It or Take It
Winning the Talent War: Make It or Take It
 
Economic Development Metrics
Economic Development MetricsEconomic Development Metrics
Economic Development Metrics
 
Digital Lead Generation for Economic Development
Digital Lead Generation for Economic DevelopmentDigital Lead Generation for Economic Development
Digital Lead Generation for Economic Development
 
5 Strategies to Leverage Tourism Marketing for Economic Development
5 Strategies to Leverage Tourism Marketing for Economic Development5 Strategies to Leverage Tourism Marketing for Economic Development
5 Strategies to Leverage Tourism Marketing for Economic Development
 
Innovate Like Apple: Disruptive Economic Development Strategies
Innovate Like Apple: Disruptive Economic Development StrategiesInnovate Like Apple: Disruptive Economic Development Strategies
Innovate Like Apple: Disruptive Economic Development Strategies
 
Why EDO's Need Content Marketing Now
Why EDO's Need Content Marketing Now  Why EDO's Need Content Marketing Now
Why EDO's Need Content Marketing Now
 
Atlas High Performance Economic Development is a Team Sport - Pure Michigan
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas High Performance Economic Development is a Team Sport - Pure Michigan
Atlas High Performance Economic Development is a Team Sport - Pure Michigan
 
Is Your Economic Development Website Dying?
Is Your Economic Development Website Dying?Is Your Economic Development Website Dying?
Is Your Economic Development Website Dying?
 

Kürzlich hochgeladen

Certificate of Good Standing Ferber Enterprises USA LLC
Certificate of Good Standing Ferber Enterprises USA LLCCertificate of Good Standing Ferber Enterprises USA LLC
Certificate of Good Standing Ferber Enterprises USA LLCFerber Enterprises
 
decentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraisingdecentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraisingrectinajh
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseSiemens
 
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Lviv Startup Club
 
Fundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and  Inclusive DEIBFundamentals Welcome and  Inclusive DEIB
Fundamentals Welcome and Inclusive DEIBGregory DeShields
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansNugget Global
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
ISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
ISO 37002:2021 (Whistleblowing Management Systems) Awareness TrainingISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
ISO 37002:2021 (Whistleblowing Management Systems) Awareness TrainingOperational Excellence Consulting
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesAurelien Domont, MBA
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextP&CO
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 

Kürzlich hochgeladen (20)

Certificate of Good Standing Ferber Enterprises USA LLC
Certificate of Good Standing Ferber Enterprises USA LLCCertificate of Good Standing Ferber Enterprises USA LLC
Certificate of Good Standing Ferber Enterprises USA LLC
 
decentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraisingdecentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraising
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverse
 
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
 
Fundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and  Inclusive DEIBFundamentals Welcome and  Inclusive DEIB
Fundamentals Welcome and Inclusive DEIB
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business Loans
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
ISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
ISO 37002:2021 (Whistleblowing Management Systems) Awareness TrainingISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
ISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate Professional
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider context
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 

LIDEA Social Media Presentation

  • 1. How Social Media can Supercharge your Recruitment and Retention Efforts 1
  • 3. We do things like this… 3
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. Screen shot of Jobs Ohio Promotion of Atlas developed Asset mapping tool, easily view able on IPad devices 7
  • 9. 9
  • 10. 10
  • 11. And we’re passionate about things like… 11
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. And we’re particularly passionate about … 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 22. About Atlas Advertising We Believe That Economic Developers Make a Difference in the Communities They Serve 43+ Atlas’ Mission is to create vital communities 90+ Our process, knowledge and background enables us to take a comprehensive approach to economic development marketing and attraction. 22
  • 23. Join the community, continue the dialogue, get the slides • Join the Conversation: – Follow us on Twitter: www.twitter.com/AtlasAd – Tweet questions using hashtag #AskAtlas • Join the community of innovative economic development marketers – Join our Next Gen Economic Development Marketers LinkedIn Group • Get the slides: www.atlas-advertising.com/community- marketing-presentations.aspx 23
  • 24. Questions we will answer 1. What online tactics are you and your colleagues using today? 2. What are the basic metrics that you should be trying to achieve, and what defines “good” performance? 3. How should your online marketing and attraction approach differ depending on your organization’s size, goals, and funding? 4. What is Social Media? 5. Why Social Media is important? 6. 7 Things you should be doing with Social Media today. 24
  • 25. How To Vote via Texting 1. Standard texting rates only (worst case US $0.20) 25 TIPS 2. We have no access to your phone number 3. Capitalization doesn’t matter, but spaces and spelling do
  • 26.
  • 27. Marketing tactics available to you • Website • GIS • Email • Search engine marketing • Content marketing • Google content network/re-targeting • Prospect presentations via online meeting • Social Media 27
  • 28. A few principles that drive (or should drive) economic development marketing 28
  • 29. What worked 20 years ago is not the same as what works today. 29
  • 30. What hasn’t changed: To make a difference, we have to serve companies directly. 30
  • 31. If we are not having conversations, we are not making a difference. 31
  • 32. What has changed: The ways we start conversations have changed forever. 32
  • 33. A simple framework to help define success: High Performance Economic Development 33
  • 34. What High Performance Economic Development Is • It is the first measurement of the outcomes (Inquiries, jobs, capital investment) that EDO’s create on this scale. • It proves the ways we make a difference, and in some cases, the ways we don’t. • It can help drive your strategic and marketing planning using actual outcomes, instead of activities, using national benchmarks as your guide. 34
  • 35.
  • 36.
  • 37.
  • 38. Benchmark your community today Drop your business card with me after the speech! 38
  • 39.
  • 40. What is Social Media? 40
  • 41. Social Media Definition, provided by social media At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). 41 Source: Wikipedia
  • 42. 42
  • 43. Why Social Media is important – Challenges from the ED profession 1. “I just flat out don’t have time for that stuff.” 2. “So you’re telling me I can “Google” on my Facebook?” 3. “Social media is for young people.” 4. “My Grandchildren use Facebook – I cant use it. They wouldn’t “friend” me anyways.” 5. “Twitter sounds like a sexual innuendo.” 43
  • 44. An indication of what is to come? “Young companies are all about social media. Their whole concept is open source everything. They rely on an online community. They’re building enthusiasts for their product online. I have a current client in the auto manufacturing space that loves social media. These guys are choosing their locations based on what their online community says they want.” “If you can find companies on social media, you can reach them. Big corporations not using it this way, but small guys are for sure.” “As people who live in the community find these great companies, they could connect ED with companies. Blog with your citizens about what they like and what they know about. Tips are good. My fear is how do you know you have the good information in these channels? I am just learning myself.” -A Site Selector (2009) 44
  • 46.
  • 47. 47
  • 48. When Social Media #Fails 48
  • 49. 49
  • 50. 7 You Should be Doing with Social Media Today: Supercharge your Recruitment and Retention Efforts 50
  • 51. 7 things you should be doing with Social Media today 1. Use a variety of tools to recruit Site Selectors and prospects to online meetings fam tours. 2. Develop a dedicated approach to using LinkedIn for prospecting • TRY LINKEDIN ADS 3. Use Twitter to engage your investors and community stakeholders, and to share information about your community 4. Integrate Social Media and sharing into your websites 5. Use a Social Media dashboard to manage your content 6. Use Slideshare for content marketing– its free and it’s a massive trend 7. Develop a dialogue with your workforce and residents with Facebook 51
  • 52. 1. Recruiting site selectors and prospects to online meetings 1. Fam tours consistently rank as the best communication tool you have. However, they are expensive, roughly 5-10K per participant. 2. Using standard tools that are free or <$50 per month, you can have 5- 10 prospects with you virtually. 3. Tools include Webex, GoTo Meeting, Adobe Connect Pro 4. Set a schedule, one per quarter, and set a content schedule 5. Recruit using email and Linked In 6. Make the content “inside” information 7. Offer an incentive for Site Selectors to attend. 8. Consider private, one on one meetings as well. 9. Record the presentation, post your content on Slideshare and YouTube, then embed in your website. 52
  • 53. 2. Using LinkedIn for prospecting -Build your profile 1. Education and expertise 2. Clients you have worked with 3. Full contact information 4. Link/address to Twitter page 5. Link to your website 6. Slideshare “Slidespace” 7. Membership groups (groups joined) 8. Upcoming and past events 9. Upcoming sales trips (as events) 10. Use LinkedIn ads 53
  • 54. 54
  • 55. LinkedIn for prospecting - Build your contact list 1. Inventory contacts associated with past deals 2. Inventory industry specific contacts 3. As a team, set territories 4. Import lists into Outlook 5. Import contacts from Outlook into Linked In 6. Write a personalized invitation – keep it simple. 7. Work your 1st degree connections to gain introductions to others on your 55 list
  • 56.
  • 57. % of site selectors on LinkedIn today: 81% + 57
  • 58. 3. Use Twitter to engage community stakeholders • Twitter is not yet an established prospecting tool. • However, it is used by influencers, and while at work. • It is an outstanding tool for breaking news, and your community partners, investors, and other stakeholders will follow you. • Judge the success of your Tweeting by a few factors: • How many followers you have • How often you Tweet (one or two times a day) • How frequently you are Re-Tweeted • Traffic you get to your site from Twitter posts. • Use an insider, “edgy” tone to your posts. • Break real news with it…otherwise none will follow 58
  • 59. 4. Integrate Social Media and sharing into your website 1. Update the content on your website or blog at least weekly 2. Integrate “Add this” or “ShareIt” features into your site 3. Introduce LinkedIn, Facebook, and Twitter icons on your site 59 http://nlep.org/News---Media.aspx
  • 60. 5. Content Marketing Using Slideshare 60
  • 62. It’s audience is professional 62
  • 63. How one organization uses it 63
  • 64. 6. Utilize a Social Media Management System 1. HootSuite was built to enhance communications though social media platforms 2. Advanced measurement tools to gauge engagement or report on success 3. Google has tools that let you do much of this for free. 64
  • 65. 65
  • 66. 7. Develop a relationship with your workforce using Facebook 1. The size of the Facebook community is too large to ignore 2. Facebook does have some mixing of business and personal content 3. Expect Facebook to move more into LinkedIn’s space over time 66
  • 67. Wrap up: 7 things you should be doing with Social Media today 1. Use a variety of tools to recruit Site Selectors and prospects to online meetings fam tours. 2. Develop a dedicated approach to using LinkedIn for prospecting • More Advanced? Try LinkedIn Ads 3. Use Twitter to engage your investors and community stakeholders, and to share information about your community 4. Integrate Social Media and sharing into your websites 5. Use a Social Media dashboard to manage your content 6. Use slideshare for content marketing– its free and it’s a massive trend 7. Develop a dialogue with your workforce and residents with Facebook 67
  • 68. Thank You! Contact information: 1128 Grant Street Denver, CO 80203 Contact: Guillermo Mazier t: 303.292.3300 x 232 Guillermom@Atlas-Advertising.com Keeley Sullivan Keeleys@atlas-advertising.com T: 303 2923300 ext 227 www.Atlas-Advertising.com LinkedIn Profile | LinkedIn Group | Twitter | 68 Blog | Slidespace

Hinweis der Redaktion

  1. This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere.Sample Oral Instructions:Ladies and gentlemen, throughout today’s meeting we’re going to engage in some audience polling to find out what you’re thinking, what you’re up to and what you know. Now I’m going to ask for your opinion. We’re going to use your phones to do some audience voting just like on American Idol.So please take out your cell phones, but remember to leave them on silent. You can participate by sending a text message.This is a just standard rate text message, so it may be free for you, or up to twenty cents on some carriers if you do not have a text messaging plan. The service we are using is serious about privacy. I cannot see your phone numbers, and you’ll never receive follow-up text messages outside this presentation. There’s only one thing worse than email spam – and that’s text message spam because you have to pay to receive it!
  2. Poll: Who&apos;s going to win this weekend Broncos ...Press F5 or use the tool bar to enter presentation mode in order to see the poll.\r\nIn an emergency during your presentation, if the poll isn&apos;t showing, navigate to this link in your web browser:http://www.polleverywhere.com/multiple_choice_polls/LTE1NzQ5NDU0MDQIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  3. Poll: How much do you feel you know about soci...Press F5 or use the tool bar to enter presentation mode in order to see the poll.\r\nIn an emergency during your presentation, if the poll isn&apos;t showing, navigate to this link in your web browser:http://www.polleverywhere.com/multiple_choice_polls/MTYxMDAyNjY1MQIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  4. Poll: What percentage of Site Selectors are on...Press F5 or use the tool bar to enter presentation mode in order to see the poll.\r\nIn an emergency during your presentation, if the poll isn&apos;t showing, navigate to this link in your web browser:http://www.polleverywhere.com/multiple_choice_polls/LTIwMTM4Njc4OTQIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.