2. Brand Advertising - advertising that aims to
build an image.
Brand - is the accumulation of all the tangible
and intangible qualities of a company, product,
or product line.
• Name, logo, slogan, designs, attitude,
personality
Brand Character - rational and emotional
elements
3.
4.
5.
6.
7.
8. BLUE
• Cool color
• Moves away from you
• Needs relief
• Respect and responsibility
• Authority
• Tranquilizing
• Elongates times
• Trusted
18. • Delicate, refined
• Symbol of purity chastity
• Cleanliness
• Softens edges between
colors
• All white feels forced, empty
• Clarity
19.
20. RED
• Emotion, stimulation, hot
• Raises blood pressure, pulse
and respiratory rate
• Measurable cellular recation
• Stimulates appetite
• Pay more
• Lose track of time
• Separate gender responses
• Improved sense of small