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Your Mom's a User: How to communicate with normal people in a user experience

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Your Mom's a User: How to communicate with normal people in a user experience

  1. 1. Your Mom’s  A User How TO Communicate with Normal People IN a User Experience BY BILL BEARD  @WRITEBEARD   LEANUXNYC    
  2. 2. .   Intro  @WRITEBEARD    
  3. 3. &   A Story  @WRITEBEARD    
  4. 4. Mom’s Stove   ê LF LR RF RR
  5. 5. ,   Give your user a break  @WRITEBEARD    
  6. 6. LEANUXNYC   THINK VISUALLY  @WRITEBEARD    
  7. 7. {  w  8  6  y  -   7  9  0  a  d  h   R  c  x  z  5  [    @WRITEBEARD    
  8. 8. ADD DELIGHT ê iOS  @WRITEBEARD    
  9. 9. Microcopy Instructional text Field labels Error messaging Dropdowns Confirmations Images from Littlebigdetails.com  @WRITEBEARD    
  10. 10. Microcopy Microcopy is small yet powerful copy... ” It’s a short sentence... A single word. It’s the small copy that has the biggest impact. -  Joshua Porter (@bokardo) Director of UX, HubSpot  @WRITEBEARD    
  11. 11. COPY IS A GUIDE. Not a crutch. <Crutch designed by Andrew Richardson from The Noun Project  @WRITEBEARD    
  12. 12. Flesch Reading EasE  @WRITEBEARD    
  13. 13. Population 93% 7% Words or less  @WRITEBEARD    
  14. 14. Director of Marketing 10019 or New York, NY “Tell us about the job you want.”  @WRITEBEARD    
  15. 15. ,   The User is a person. Talk to them like one. Use Natural language  @WRITEBEARD    
  16. 16. The user doesn’t Borrow your stapler. No internal terminology Stapler designed by Andrew Vine from The Noun Project  @WRITEBEARD    
  17. 17. IF CONTENT IS KING, CONTEXT IS QUEEN. context is more important  @WRITEBEARD    
  18. 18. Do you know where you’re going to? ” Do you get [what we’ve] been showing you? Do you get what you’re hoping for? - Diana Ross, Diva & Usability Expert Do You Know Where You’re Going To? ©1975 Motown Records  @WRITEBEARD    
  19. 19. CONTEXTUAL FLOW “The ROSSIAN Test” Google  Search    @WRITEBEARD    
  20. 20. Contextual Testing What do you expect?  @WRITEBEARD    
  21. 21. - Director of UX, Centralis TEST THE COPY =LOW COST WINS  @WRITEBEARD    
  22. 22. &   A(Nother) story  @WRITEBEARD    
  23. 23. Kevincote.wordpress.com   Saherzafar.com   Brand Guidelines Logodesignlove.com    @WRITEBEARD   Socialmediaexplorer.com    
  24. 24. Q   Lean Branding  @WRITEBEARD    
  25. 25. 9   Brands Aren’t guidelines. Brands are conversations.  @WRITEBEARD    
  26. 26. B   With a lean brand and Clear communication, Anything is possible.  @WRITEBEARD    
  27. 27. :   THANK YOU t    @writebeard     ^ writebeard.com     T   /in/writebeard    

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