1.
Your Mom’s
A User
How TO Communicate with
Normal People IN a User Experience
BY BILL BEARD
@WRITEBEARD
LEANUXNYC

2.
.
Intro
@WRITEBEARD

3.
&
A Story
@WRITEBEARD

4.
Mom’s Stove
ê
LF LR RF RR

5.
,
Give your user a break
@WRITEBEARD

6.
LEANUXNYC
THINK VISUALLY
@WRITEBEARD

7.
{
w
8
6
y
-
7
9
0
a
d
h
R
c
x
z
5
[
@WRITEBEARD

8.
ADD DELIGHT
ê
iOS
@WRITEBEARD

9.
Microcopy
Instructional text
Field labels
Error messaging
Dropdowns
Confirmations
Images from Littlebigdetails.com @WRITEBEARD

10.
Microcopy
Microcopy is small yet powerful copy...
”
It’s a short sentence... A single word.
It’s the small copy that has the biggest impact.
- Joshua Porter (@bokardo)
Director of UX, HubSpot
@WRITEBEARD

11.
COPY IS A GUIDE.
Not a crutch.
<Crutch designed by Andrew Richardson from The Noun Project @WRITEBEARD

12.
Flesch Reading EasE
@WRITEBEARD

13.
Population
93% 7%
Words or less
@WRITEBEARD

14.
Director of Marketing
10019 or New York, NY
“Tell us about the job you want.”
@WRITEBEARD

15.
,
The User is a person.
Talk to them like one.
Use Natural language
@WRITEBEARD

16.
The user doesn’t
Borrow your stapler.
No internal terminology
Stapler designed by Andrew Vine from The Noun Project @WRITEBEARD

17.
IF CONTENT IS KING,
CONTEXT IS QUEEN.
context is more important
@WRITEBEARD

18.
Do you know where you’re going to?
”
Do you get [what we’ve] been showing you?
Do you get what you’re hoping for?
- Diana Ross,
Diva & Usability Expert
Do You Know Where You’re Going To?
©1975 Motown Records
@WRITEBEARD

19.
CONTEXTUAL FLOW
“The ROSSIAN Test”
Google
Search
@WRITEBEARD

20.
Contextual
Testing
What do you expect?
@WRITEBEARD

21.
- Director of UX, Centralis
TEST THE COPY =LOW COST WINS
@WRITEBEARD

22.
&
A(Nother) story
@WRITEBEARD

23.
Kevincote.wordpress.com
Saherzafar.com
Brand Guidelines
Logodesignlove.com
@WRITEBEARD
Socialmediaexplorer.com

24.
Q
Lean Branding
@WRITEBEARD

25.
9
Brands Aren’t guidelines.
Brands are conversations.
@WRITEBEARD

26.
B
With a lean brand and
Clear communication,
Anything is possible.
@WRITEBEARD

27.
:
THANK YOU
t
@writebeard
^ writebeard.com
T
/in/writebeard