In this webinar, learn tips, tricks and hacks for using Yoast SEO to more effectively improve your search results, creating more organic traffic for your site. Register here to watch on-demand webinar: https://wpengine.com/resources/webinar-advanced-tips-using-yoast-seo/

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January 18, 2017
#wpewebinar

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Poll #1

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CROP IMAGE
TO GRAY BOX
We’ll answer as many questions as we can after
the presentation
ASK QUESTIONS AS WE GO
Slides and recording will be made available shortly after
the webinar
Use the “Questions” pane
throughout the webinar

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WHAT YOU’LL LEARN:
● Why Yoast?
● Hidden features: what Yoast does automatically
● Improve your posts using SEO and readability analysis
● How to use Google Search Console integration
● Q&A

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CEO and Founder, Yoast
@jdevalk of @yoast
Joost de Valk
INTRODUCING TODAY’S EXPERT
● Has 4 children
● Loves LEGO (even has a holiday family LEGO
building day at the office)
● Coaches his daughter’s field hockey team
● Reads fantasy books - a lot

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Why Choose Yoast?

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Downloads
38 million
Websites Currently Using
6.2 million
Why Yoast?
User Ratings
4.7 of 5 stars
(8k people)
On WP Engine
Over 70k sites

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January 18, 2016
#wpewebinar

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HIDDEN FEATURES OF YOAST SEO
● rel=canonical
● rel=next / rel=prev
● meta robots based on description

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IMPROVE YOUR POSTS SEO USING READABILITY
● Use readability tests (in German too)
● SEO tests
● The temptation of the green bullet

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HOW TO USE THE GOOGLE SEARCH CONSOLE
INTEGRATION
● Find errors
● Fix them with the SEO Premium redirects

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BUY YOAST SEO PREMIUM
RESOURCES
YOAST SEO BLOG
WHITE PAPER: HOW TO OPTIMIZE YOUR IMAGES FOR BETTER SEO
RECORDED WEBINAR: ON-PAGE SEO TIPS & TRICKS
YOAST KNOWLEDGE BASE
Save the date: WordPress Best Practice for AMP
April 12 - 1 pm CST, 2 pm EST, 11 am PST, 7 pm UTC/GMT

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NEXT UP...
Register Now:
http://wpeng.in/
state-of-wp
Wednesday, Feb 1
11:00 a.m. CST,
12:00 p.m. EST,
9:00 a.m. PST,
5:00 p.m. UTC/GMT

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HELP US IMPROVE

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THANK YOU
#wpewebinar
@wpengine
@jdevalk / @yoast