Personalization is paramount! With WordPress it's easy to do. Here's how.

1. Easy Personalization
with WordPress
By: David Vogelpohl
@davidvmc

2. Turn your website into a tool that
speaks to people instead of visitors

3. Understanding personalization

4. Your goal is simple
Modify a visitor’s experience relative to
what you know about them
Mike
Likes hats
Hates cats
Likes ebooks

5. People want personalization
“88% of consumers say they’re more
likely to shop with retailers that deliver
personalized and connected cross-channel
experiences.”
source
@davidvmc #IS2016

6. Personalization increases revenue
“56% of customers are more likely
to buy with a personalized experience”
source

7. Amazon bases its business on personalization
“56% of consumers say Amazon
demonstrates an understanding of their
individual preferences and needs on a
regular basis”
source
@davidvmc #IS2016

8. Google is personalization
Latvia

9. Understanding both relationships and quality

10. Mastering native
WordPress
personalization

11. WordPress comes with 5 user roles
Administrator
Has access to all administrative options
and features.
Editor
Can manage and publish posts.
Traditionally, editors review posts
submitted by contributors and then
schedule them for review.
Author
Can publish their own posts when they
wish.
Contributor
Can write posts but cannot publish
them. Instead, they need to submit
their posts for review.
Subscriber
Has basic functionality such as changing
their profile and leaving comments.
source
@davidvmc #IS2016

12. Users have 6 native data points you can use
What have I done
on the site?
Can you send me
stuff automatically?
How should you
address me?
What kind of business
do I have?
What expectations did
you set for me?

13. Native WordPress has 5 6 user roles
Administrator
Has access to all administrative options
and features.
Editor
Can manage and publish posts.
Traditionally, editors review posts
submitted by contributors and then
schedule them for review.
Visitor
Can only view your site. You know
nothing about them.
Author
Can publish their own posts when they
wish.
Contributor
Can write posts but cannot publish
them. Instead, they need to submit
their posts for review.
Subscriber
Has basic functionality such as changing
their profile and leaving comments.
@davidvmc #IS2016

14. How do you get visitors to become a user?
@davidvmc #IS2016

15. Reference WP functions & user data when designing
litturl.co/wpFunctions
billy@fakeemail.com
William
Thompson
fakeemail.com
bthompson
@davidvmc #IS2016

16. Even simple drops can go a long way
@davidvmc #IS2016

17. Hunt for places to personalize

18. Give them a reason to log in
@davidvmc #IS2016
Comments Gated ContentChatForums

19. Personalization plugins

20. Widget style personalization with inSite
litturl.co/inSite

21. Membership plugins power big personalization
@davidvmc #IS2016
memberpress.com

22. Use geoip to give a more localized experience
@davidvmc #IS2016
litturl.co/geoipDetect
(developer needed)

23. Your host may offer personalization too
@davidvmc #IS2016
litturl.co/GeoIP
(no developer needed)

24. <easy> Embedded personalization </easy>

25. Embedded personalization uses third party JS
<script
src="//cdn.optimize
ly.com/js/836340079
.js"></script>

26. Optimizely takes a CRO approach (surprise)
litturl.co/OptPer

27. Hubspot uses dynamic offers & forms
@davidvmc #IS2016
litturl.co/HSPersonal

28. WordPress has native
personalization
Remember what
you learned
Personalization is the
future of the web
Third party tools can
make it easy

29. Easy Personalization
with WordPress
By: David Vogelpohl
@davidvmc
Thank you!