1. zero G media Ltd
The power of email marketing
with Wordpress & Mailchimp
WP-Brighton 2011
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

2. about me
• Creative director at zero G
• CMO at Grovelands
Resourcing
• partner in an internet start-
up
• Background: Saatchi’s and
Y&R
• Yoga practitioner and
teacher
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

3. about zero G media
• zero G is a Brighton based design agency
helping people get the most out of
marketing with digital media
• our expertise covers: branding, business
model innovation, design, content
management, social media strategy and
email marketing
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

4. 2 simple definitions
• Wordpress: open-source website content
management system (free software)
• Mailchimp: online email marketing
software with a freemium business
model
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

5. why Wordpress?
• free (open-source)
• easy to use
• easy to customise
• widely supported
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

6. why Mailchimp?
• free* (Freemium)
• fully featured (segments)
• easy to use (ish)
• great email support
• regular updates
• reporting
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

7. Is email marketing for you?
• email marketing can benefit anyone who
offers services or products, and it’s quite
easy!
• when done well it’s extremely effective
but it’s also easy to get it wrong
• let’s start with some principles:
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

8. your marketing mix
• Wordpress & Mailchimp are marketing
tools that form part of your marketing
mix:
• your website, LinkedIn, Facebook,
Twitter, Youtube,
• but you don’t need to do it all at once!
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

9. the bare essentials
• a list of email addresses (start small)
• a Mailchimp account
• an email address
• a plan - doh!
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

10. what else you’ll need
• something interesting to say
• somewhere to go - website, social profile
• a bit of fancy design - email template
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

11. how it works
• someone visits your website and signs up
to receive your emails - the sign up form
is linked to your Mailchimp list
• you create an email campaign in
Mailchimp and send it to your email list
• your list members read your email (or
not) and click on any links
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

12. the ABCs of email marketing
• It’s permission based: I signed up for
this!
• It feels personalised: “Hi Guy,”
• It’s direct: straight to my inbox (pull)
• It’s measurable: open & click rates
• It’s automated: yet still personalised
• It’s a romance: mmm?
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

13. permission marketing
• that’s right you need permission!
• start with your existing email list and
invite them to sign up to receive more
• double opt-in
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

14. the first date
• introduce yourself
• be interesting and interested
• dress well but don’t overdo it
• don’t talk about yourself too much
• be relaxed but not too familiar
• keep it short and sweet
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

15. the second date
• be consistent
• be clear about what you’re offering
• add something new (stay interesting)
• stay on point
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

16. the boudoir
• the intimacy of the inbox
• always be respectful
• don’t be boring
• don’t try too hard
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

17. falling in love
• enjoy the good times!
• ask for referrals + testimonials
• segment your list (rewards)
• keep it steady
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

18. tough times
• list fatigue - clean your list
• segment your list (re-engagement)
• ask for feedback
• new products & services
• don’t give up
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

19. getting dumped
• don’t take it personally
• don’t be a stalker
• do accept it and move on
• remember - it happens to everyone
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

20. Wordpress & Mailchimp
• your blog - RSS driven email campaigns
• Mailchimp sign-up form widget
• landing pages for email content
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

21. useful stuff
visit www.zerogmedia.co.uk for:
• smell the coffee free digital media
events
• sign up to our blog
• sign up to receive “10 ways to improve
your website now!”
• check out our Mailchimp screencasts
+44 07971 558 067
hello@zerogmedia.co.uk
www.zerogmedia.co.uk

22. zero G media Ltd
benefits
• effective content management for the
website
contact Guy or Amy if you have
• improve the overall visitor experience
any queries
• consistency between catalogue and
website thank you
• monthly analytics reports and quarterly
website performance review
• 07971 558 067
+44
peace of mind with wind powered
hello@zerogmedia.co.uk
www.zerogmedia.co.uk
hosting