1. great people, practical knowledge, corporate success
Strategy & DNA
Qhuba

2. great people, practical knowledge, corporate success
1. Where do we come from?
Qhuba, founded in 2007, is a fast-growing network organisation with
more than sixty Partners, Staff and Associates (‘Qhubans’). Qhuba
means drive, the drive to work together, to learn, to grow and to
succeed.
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3. great people, practical knowledge, corporate success
2. Why do we exist?
We exist because we believe running companies can be fun and
strategies can be implemented successfully when people of
character and competence work together and take collective
responsibility. As an organization we create recognized value for all
stakeholders by leveraging the competencies, network and even
idiosyncrasies of individuals.

4. great people, practical knowledge, corporate success
3. What do we do?
When people look for support in the execution of their strategies, we
provide (introductions to) people with the right character and
competence, based on temporary assignments, on the client’s
payroll, based on Client Value Pricing, for a success fee or without a
fee.

5. great people, practical knowledge, corporate success
4. What do we sell?
Executives for Strategy Execution, IT Project Delivery and
Consultancy

6. great people, practical knowledge, corporate success
5. What is Strategy Execution?
A: Business Blueprint
B: Strategy Map
C: Scorecard
1. Strategy
Development
(Why)
2. Context
(Where)
3a. Organisation &
Leadership (Who)
3b.Objectives per
Theme (What)
4a. Portfolio &
Funding( How)
4b. Planning
Operation( When)
5a. Execution
5b. Evaluation

7. great people, practical knowledge, corporate success
6. What are our themes?
I4
• Investments
• Information
• Information Management
• Information Technology
SCOPE
• Strategy & Successfactors
• Context, Change
• Objectives & Organization
• Portfolio & Programme Management
• Execution
VICTORY
• Vision
• Inspiration
• Communication (Conversation)
• Traction (Teams)
• Openness
• Responsibility & Results
• Yield
Services
• I4 Executives
• I4 Projects
• I4Consultancy
Themes
• Strategy Execution
• Change
• Leaders & Organizations
• Benefits
• Cards & Payments
• Programmes and Portfolios
• Non Executives

8. great people, practical knowledge, corporate success
7. What are our values?
We are
Independent,
Reliable,
Uncompromising,
Connected

9. great people, practical knowledge, corporate success
8. What do we look for in Qhubans ?
From everyone in our network we expect:
• Character (Integrity and Intentions)
• Competencies (Hard and soft skills)
• Practical Knowledge
• Network
• Track record and realistic growth ambition
• A drive for Autonomy, Mastery, Contribution and working with
Peers.

10. great people, practical knowledge, corporate success
9. What roles are needed?
De Ondernemer/The Entrepreneur – The Growth guy
The Professor/The Expert – The Content guy
The Headhunter/The Networker – The Network guy
De Voetbal Makelaar/The Broker – The Revenue guy
The Journalist/The Writer – The Text guy
Supporting Roles
The Gofer (Enablement)
The Mamma (HR and Field Management)
The Teacher (Knowledge Management)

11. great people, practical knowledge, corporate success
10. What are our Strategy Principles?
Strategy Principle 1:
Make Qhuba less about uniqueness and propositions, more about character,
competences, practical knowledge, cooperation and ability to adapt, through Effectuation
Strategy Principle 2:
Provide Clarity and Simplicity about what differentiates Qhuba:
Over Qualified and over-performing on all levels
Low-cost low-risk entrepreneurial model
Close, Long-term, Personal and multi-role relationships with network
Strategy Principle 3:
Set of Non-negotiables
Character
Capabilities
References
Delivery process
Partner criteria

12. great people, practical knowledge, corporate success
Network (Tjibbe)
Goal: Build intimate network of self-aware
capable executives,
• At least 24 Linqhu invoices per year for €500.000
• Recruit at least 12 staff, 36 Associates
• Get to know at least 30 CFO’s, 15 CEO’s in 2013
• 100 % of associates/staff checked by 2 references
• 100 % of associates/staff and partners assessed
• 80% Integration of new Qhubans social network
contacts (Linkedin, Facebook) into Salesforce
• Every Partner active on at least 2 Network Events a
year
Knowledge (QSO)
Goal: Make available knowledge in active
network transparent and accessible
• All Qhuba resources’ knowledge categorized
• Interactive platform for knowledge sharing and
collaboration filled and used
• Ensure personal contact every 4 months with
every Partner/Associate to stimulate participation
(customer -, project-, practice-information, etc)
• Knowledge sharing platform for customers
Research (QSO)
Goal: Active control of process for sharing and
growth of knowledge in designated disciplines
All Qhubans at least one training a year
Stimulate research by asking Qhubans to publish:
12 publications per year
All Qhubans at least one contribution to
knowledge database on new subject,
competition, etc
Strategy (Wouter)
Goal: Generate €7M revenue for Qhuba and
€200M benefits for customers
• Strategy and Execution alignment: 50 MT
meetings, 2 Partner meetings, 2 Advisors meetings
• Extend capabilities in Strategy, Finance and HR
resulting in at least 10% in total of all turnover
• Permanent positive cash position through
refinancing and cash flow
Marketing (Wouter)
Goal: Make Qhuba known in CIO, CFO and CEO
community as “Network of Strategy Execution
Professionals” and for “Great People, Practical
Knowledge & Corporate Success”
• Update website resulting in average monthly
visitors/searches ratio of 3000
• New Intranet weekly visited by all Qhubans
• 10 Newsletters per year
• Weekly Blog/Article re-distributed by all Partners
• Weekly response to publications (2nd alinea)
• Ten Third Thursday diners, Six external events, 45
Newsrooms
Enablement (Dennis)
Goal: Support individuals and ensure smooth
running at minimal cost
• Overhead (Indirect cost) excluding
Managementfees under 20% of revenue
• Solvability ratio >25%.
• Enable invoicing within 5 workdays; reporting
within 10 workdays of each month.
• Deliver Dashboard (monthly) and earnings of all
Qhubans (quarterly).
• Compliance: meet all legal regulations (especially:
VAT, WKR)
• Arrange new Qhuba Office
• Fill Administrator role with resource on payroll
Portfolio (Maarten
Goal: Initiate, supported by knowledge and
research, potentially viable propositions. Propose
and pre-organize possible practices
• All current services documented and measurable
• At least 10 new themes documented and
discussed
• At least 5 services ranked in Partner meeting
Revenue (Mario)
Goal: Generate profitable leads
• Engage Qhubans through Miller Heiman approach,
training and tooling
• €1,5M Partner revenue with 15% margin
• €1,5M PPM revenue with 50% margin and 30% of
leads through Practice
• €0,5M Linqhu revenue
• €3,5M revenue from Associates, with 25% margin
Delivery & QA (Wouter)
Goal: Satisfied Customers who are willing to be
active referents
• External: Q1 NPS baseline, Q2 Every account in
NPS approach. Q3 improvement suggestions
• Internal NPS: Q2 Suggestion for implementation
• All assignments in dashboard and delivery process.
• Delivery meetings within first 3 weeks
• Q2 developed Benefitsmanagement-model to
integrate part of assignment
• All Qhuba resources have identified buddy.
• Delivery response time on support requests 48 h

13. great people, practical knowledge, corporate success
The Business model 2013
What are we selling
Executives for Strategy
Execution, IT Project
Delivery and
Consultancy
Roles:
IT Management
Programme
Management
ICT Project
Management
PMO
ITIL Process Manager
BI specialist
Enterprise Architect
Change Manager
Why are we here
(Mission)
we believe running
companies can be fun
and strategies can be
implemented
successfully when
people of character and
competence work
together and take
collective responsibility
To Whom are we
selling
C- and C-1 level in:
• Telecom
• Utilities
• Online retail &
media
• Financial services
• Technology
Providers
• Investors
Values
Independent,
Reliable,
Uncompromising,
Connected
Revenues streams:
Interim Management – Day rates
Executive Search – Client Value Pricing
Services – Fixed price
Cataclyctic Mechanism
Client Value Pricing
We create 20 times
more benefits than
costs
Where are we going
(Vision)
Become an
international renowned
company, top of mind
for “Executives, Projects
and Consultancy”
X-Factor
The Unique Don’t tell
anybody Tradesecret
“Your future success
depends on whether
you are a client now”
Cost Structure (which cost do we make to make the model
work)
• Management/Network cost; Support& Overhead cost
• Sales & Marketing cost
• Investments in (staff of) practices

14. great people, practical knowledge, corporate success
The Successfactors 2013
Key Partners
- Clients
- Thought Leaders
- Associates
- Partners
- Practice
Entrepreneurs
- Staff
- Candidates
- Network Partners
- Advisors
- Suppliers
Key activities (to make
the model work)
• Over-deliver
• Treat staff and
Associates as clients
• Maintain Network
• Share content
• Focussed Sales
• Demonstrate and
measure Success
• Be an incubator of
practices
Who do we need
• Subject matter
experts in our fields
• Industry experts
• Commercial
professionals with
content
One-phrase Strategy
How are we sure we are
going to make money
For clients we provide
practical knowledge and
people with proven
experience, and
guarantee success; for
Professionals we
provide a platform for
personal and
professionals growth
and success. We keep
overhead low and
flexible, and focus on
supporting Qhubans
who want to invest
their time, knowledge
and network
Key Resources
• Network of Qhubans
• Knowledge
• Practices
• Cash
Customer relationships
Long term close and
personal relations
Enabler in Network
Channels
• Direct sales in
network only
• Network & Media
platforms marketing
• Qhubans become
clients
The words we own
The two-five words that define our Why
• Strategy Execution
• Network Company
• Programma Management
• Benefits Realisation
• Intrapreneurs
• Interim management
• Executive Search
Brand Promise (Use three times 15 words)
Who: Ambitious capable executives, who want access to trusted
people and opportunities to execute their strategies
What: An intimate network of reliable people who provide
execution capabilities and access to insights and opportunities
How: Get our customers connected and make them successful
inside and outside their current companies