OK, So now what are you going to do - Bill Bradfield of PerceptIS
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Bill Bradfield of PerceptIS discusses what higher education marketers need to do when your eMarketing efforts begin generating an overwhelming amount of leads. This presentation was delivered at the eMarketing Techniques for Educators Conference in Austin Texas on January 28th, 2009.
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OK, So now what are you going to do - Bill Bradfield of PerceptIS
- 1. OK, So Now What Are You Going to Do?.... Austin, TX January 28, 2009 © 2009 PerceptIS, LLC. All Rights Reserved.
- 5. Challenges Globalization Culture Complexity Funding Competition Demand Community Colleges
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- 15. Anatomy of a Customer Service Engine Contact Management Interaction Management Knowledge Management Data Management Internal Self Help Call, Chat, Text, IM, Facebook, Web, etc. Data capture about the interaction (notes, etc.) Internal: policy, process, forms, etc. External: tutorials, social networking, dialog Trends, analytics, correlation, process improvement