1. It’s not just about your website…
It’s about your web strategy.
eMarketing Techniques for Educators
By David Toth
David@WorkSmart-eMarketing.com
2. Keynote Speech Outline
• Accountability
• Web 1.0 -> Web 2.0
• Social Media Trends
• Benefits of eMarketing
• Creating your Marketing System
• Specific eMarketing Techniques
– Website Optimization
– Email Marketing
– Search Engine Optimization
– Social Media Optimization
4. Accountability
1. Choose a partner
2. Introduce yourself
3. Commit to do ONE thing you learn today
4. Connect outside of this workshop
5. Check up with each other - MIH
6. The New Web
• A user driven virtual world
– User driven content
– Rich, interactive and user-friendly
– Community and Social Network
– Incorporation of Video and Mobile
Ex. Blogs, wikis, social networks, online video, etc
10. Statistics & Trends
• Social media trends
– Facebook over 175M, $15B value
– A blog is created every half second
– Over 150K videos uploaded to YouTube every day
– 75% of adults 18-24 are on social networks
13. Benefits of eMarketing
• Easy to use
• Easy to quantify
• Easy to customize
• Easy to interact with users
• Time Efficient
• Cost efficient
• High Return on Investment
15. Optimizing Websites for Conversion
• Design
– Capture viewers attention immediately
– Make sure you have a call-to-action
– Get them to come back
• Analysis
– Google Analytics
– Google Optimizer
21. Website Best Practices
1.) Make it EASY to buy
2.) ENGAGE your users
3.) GET their email
22. Use Email Marketing
• Cost effective
– ~ 500 = $15/month
• View opens and clicks
– Know exactly who opened it and when
• Develops relationships
– You open email from people you trust
• Offer a value-based monthly newsletter
23. Email Marketing Best Practices
1. Focus on users needs (80%/20%)
2. Have a call to action
3. Track results and follow-up
25. Managing Relationships
• Customer Relationship Management
– Knowledge is power
– Gathering inquiries from website
– Synchronize with email marketing
– Create a follow-up protocol
– Coordinate with your team
30. eMarketing Best Practices – SEM
• Page title
• Keyword density
• H1, H2, H3 tags
• Bold text
• Anchor text
• Keyword phrase or theme for each page
• Robot friendly page URL
34. Getting Started with Social Media
From Groundswell by Charlene Li and Josh Bernoff
35. General Tips for Social Media
• Tip #1
– Leverage signature lines
• ‘Follow Us on Twitter’, ‘See Us on YouTube’, ‘Connect to Us
on Facebook’
• Tip #2
– Leverage evangelists
• Encourage sharing
– Twitter, Digg, Reddit
• Tip #3
– Systematize and Calendarize
• KISS!