This guide will help you get started recruiting your biggest fans. Learn how to: Cultivate a Talent Community for Share Your Brand Message Use Employee Referrals to Generate New Leads Target the Right People with Facebook Ads Turn HR’s Candidates Into Marketing’s Fans

1. Guide
5 REASONS WHY SOCIAL RECRUITING IS GOOD FOR MARKETING
Let HR install an app that allows candidates
to apply directly from your Facebook page in
1-click.
Draw your active and passive candidates to
your page with targeted Facebook ads.
There is a high value attached to recruiting your potential candidates to become not only employees,
but also your Facebook fans. The better the quality of fans that visit and interact with your page, the
more likely others who are researching your company or product will do the same. This can make your
Facebook page even more powerful than your email list when it comes to broadcasting a message to
your truest fans.
You can find your truest fans by asking those who want to or would consider working for you to take
ownership of the brand message by applying for jobs through your page and hitting “like.” These are
the community of users that are more likely to spend time with and invest energy in your company, and
they are also the people most likely to spend money with and invest energy in recommending and taking
ownership of your company, product/service, or brand!
Your HR department has
a talent community that
comprises the group of
people who love your
brand so much they
want to work for you;
why not take advantage
of those candidates and
their networks to build
your brand?
GET STARTED RECRUITING YOUR BIGGEST FANS
Cultivate a talent community for your
employees and future candidates to engage
with, discuss, and share your brand message.
Leverage your employees’ networks to multiply
brand traffic with automated referrals.

2. About Work4 Labs
Work4 Labs develops the #1 Facebook Recruiting Solution, which enables tens of thousands of companies — including VMware, Gap, and
L’Oreal — to hire qualified candidates across industries, geographies, and pay-grades. Our award-winning products help recruiters easily
launch branded corporate career sites on Facebook and mobile devices, and drive traffic, job applications, and employee referrals from
the network’s 1 billion users. Work4 Labs was founded in 2010, and is headquartered in San Francisco with an additional office in Paris.
Learn more at www.work4labs.com.
facebook.com/work4labs
company/work4-labs
@work4labs
Leverage HR Updates for Engagement
Engagement on Facebook can be a full time job for your team. Status
updates, photos, videos, and community management all require time,
effort, and good content. Job openings provide you with a steady stream of
attractive content, and it’s easy to automate posts to your wall.
Turn Job Ads into “Likes”
Allowing your brand to dip its toes in the talent pool will continuously
attract people to your page. Job ads will spread your branded message to
your targeted demographic, and job postings will provide both active and
passive candidates a reason to join your community and to keep coming
back for more.
Turn Candidates into Customers
If someone is a good fit for your open jobs, then they’re a good fit to
become a fan. Enable job matching and automate job sharing so that your
recruiters, employees, friends, and fans can share open job listings with
other potential candidates in their networks. Those who like your company
culture may end up engaging with your Facebook page even if they don’t
end up working for you.
Build Brand Awareness & Brand Advocacy
Why not turn your candidates into your best customers? 79% of people are
more likely to purchase from your company once they become your fans,
and 74% of your fans are likely to refer your product or service to their
friends.1
(And people are four times as likely to buy when they receive a
referral from a friend!2
)
Save Money by Sharing Resources
By pooling your resources, not only will both the marketing and HR teams
save money, but you will free up resources for other campaigns. Both
teams will also benefit from engaging with fans at once in a single location
instead of allotting time, manpower, and money to run two separate
relationship-building programs.
1. http://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx
2. http://www.edisonresearch.com/wp-content/uploads/2012/10/Slide047.png
5 REASONS WHY MARKETING NEEDS TO POST JOBS
ON THE CORPORATE FACEBOOK PAGE