Post It Notes (Presentation for a Product Development)
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Post It Notes (Presentation for a Product Development)
- 1. Product Development A Case Study on Post-it Notes Kumar Srijan 200602015 kumar.srijan@research.iiit.ac.in
- 2. Post-it Notes • A classical example of Business Innovation. • Used simple technology, but great innovation to create a useful product. • Great design, easy to use – Need to teach. • Performed better than advertised. • Forerunner of Web and email – made informal, asynchronous communication
- 3. A Story
- 4. A story • Silver Spencer
- 5. A story • Silver Spencer • Arthur Fry
- 6. A story • Silver Spencer • Arthur Fry • 3M
- 7. A story • Silver Spencer • Arthur Fry • 3M • elastomeric copolymer microspheres
- 8. In 1968.. • Silver Spencer, a chemist, was searching for new, patentable adhesives • Mixed organic molecules to non standard proportions. • Result: “inherently tacky elastomeric copolymer microspheres” • Or Simply, a glue that didn’t stick very well.
- 9. A glue that did not stick well • Failure? • Unique • Challenge? • Scientifically interesting • Hard to come up with a practical application
- 10. A practical use! • In the early seventies, 3M introduced the Post-it Bulletin Board
- 11. Post-it Bulletin Board • A piece of paper with glue sprayed over it • Stick a document without using a thumbtack! • Low sales • Problem: Used to gather dust
- 12. Post-it Bulletin Board • Did not solve any great problem. • Bulletin boards worked fine for people. • Not much demand for a better bulletin board. • For super-fussy collectors of corporate communications ephemera, the Post-it Bulletin Board was a dream product
- 13. • Arthur fry was trying to make a bookmark which won’t fly off. • Thought of using the glue. • Used time from bootlegging policy at 3M. • Distributed bookmarks to specific people. • People reused no demand for more.
- 14. • While reading people used to tear a part of the bookmark and stick it near data and write notes about the data. • This inspired a new use of the glue – to transmit information in a more flexible and context sensitive manner. • Bulletin boards were immobile and of limited use. • These notes were like mini bulletin boards which can move. • A product that people will use up!
- 15. Testing for Market • Used the concept of viral marketing to test the popularity of the product. • Give many samples to a people. • People distribute and ask for more. • Results were encouraging within 3M. • Skepticism from the management – a superior glue has superior bonding power.
- 16. • The company decided to test-market the product in four cities: Denver, Richmond, Tampa, and Tulsa. • Cost was an issue. • Named as ‘Press and Peel pads’ • Failed in 2 cities and average in the other two. • Marketing was wrong; the product was great.
- 17. • Returned to one of the test cities, virginia, and used viral marketing. • Hired people to give free samples and demonstrated their use. • Office managers, purchasing agents, lawyers, and hospital personnel. • Huge popularity and demand.
- 18. • Decided for a commercial launch. • Fancy words like papillon and sticky notes were discarded. • Named as Post-it Notes to tie them with Post-it Bulletin boards. • Sales of one will promote sales of another.
- 19. Post-it Notes • Inspire spontaneity, rapid ideation, free association. • Can be used to make context sensitive notes in documents. • Effective medium of communication. • Help in organization of data and documents. • Collecting down ideas. • Writing down instructions. • To write down memos and to-dos. • To write notices.
- 20. An example: Medicine and Drug Dealer • Put a note on all new items coming to the store. • Write agenda for the day. • Pass on orders. • Leave instructions on the desktop of staff members. • Display notices.
- 21. Post-it Products • Notes – Super sticky notes – Popup notes – Note pads – Specialty notes – Portable flags
- 23. Post-it Products • Dispensers • Holder • Organizers
- 25. Post-it Products • Pads – Easel pads – Self stick wall pads – Self stick table tops – Meeting notes
- 26. Post-it Products • Boards – Sticky cork boards – Sticky cork and dry easel board – Self sticky and dry easel board – Message boards – Self stick bulletin boards
- 27. Post it – Digital • Picture paper
- 28. Post it – Digital • Picture paper • Photo organizer – software
- 29. Post it – Digital • Picture paper • Photo organizer – software • Photo card kit.
- 30. Post it – Digital • Picture paper • Photo organizer – software. • Photo card kit. • Post-it® Digital Notes - is a simple to use software that lets you – make and organize lists, – plan projects step by step, – sort your notes by category, – personalize messages with photos, – even set alarms to remind you of appointments or key dates.
Editor's Notes
- Business innovation - innovate to open up entire new lines of business or get into new markets!
- In 1968, while searching for new, patentable adhesives, a chemist named Spencer Silver mixed some simple organic molecules with a reaction mixture in proportions that defied industry convention.On the molecular level, this substance resembled the pebbled skin of a basketball. This characteristic sabotaged its bonding power; the tiny spaces between the microspheres made it impossible to get complete contact between the adhesive and another surface. In layman’s terms, it was a glue that didn’t stick very well.
- Worked fine, but left an some glue on the paper.Used chemical primer.
- Made a prototype and distributed among librarians office staff.. Etc..
- Papillon is french for butterfly.. But the mgmt was more concerned on making a bigger market.