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An Easier Way to
 Embed Video in Your
        Blog
 or how oEmbed can help you keep your
                 sanity
by Stephane Jolicoeur and Audrey Savard
Who are we?
The NFB
NFB.ca : film streaming
• http://nfb.ca/playlist/exhibition-nfb-
  photos-70-years-images/viewing/
  nfb-70-years/
The Problem
the insanity of
   embedding
you have a design to
keep
• deformed webpage or blog post
  because of an embedded film, picture
  or link is not acceptable
Let’s face it, embed code is strange!
CASE in POINT : EMBED CODE

<embed src="http://media1.nfb.ca/medias/flash/
ONFflvplayer-gama.swf" width="516" height="337"
allowfullscreen="true" allowscriptaccess="always"
autostart="false" autoplay="false"
flashvars="mID=IDOBJ3521&bufferTime=10&wid
th=516&height=337&image=http://media1.nfb.ca/
medias/nfb_tube/thumbs_large/2009/70ans-
tvbig.jpg&autostart=false&autoplay=false&show
WarningMessages=false&streamNotFoundDelay=
15&lang=en&getPlaylistOnEnd=true&playlist_id=
REL3521&embeddedMode=true"></embed>
Example



The result :
• ugly embed code in your blog posts
  when you edit posts.

• changes are error prone for HTML
  novices.

• the HTML code can be parsed by the
  wp tag filters and be crippled or not
  even shown!
One needs to do a lot of leg work - get
the title, author, etc when one wants
to quote properly.
There is a
 solution
Let the machines do the hard work
• it was created by pownce -- it's magic,
  almost...
• it is an exchange format for media,
  links and more...
less hacking gives
 you more time to
    create content
•help your seo with easy
linking to the original site
•prevent typos when
quoting the source
IT IS ...
oEmbed
oEmbed link


http://www.nfb.ca/film/strange_invaders/
And Because we
maintain many blogs ...
we cooked up a plugin.
Your embeding on
         oEmbed

• copy the url of the content page :
http://www.nfb.ca/film/runaway_teaser_3/

• paste it in your blog post
• et voilà!
No more embed
madness
Make this easy :
What is oEmbed

• it’s an exchange format ( meaning
  machines do the hard work )
• with providers and consumers
• made for media, links or rich content.
• Magical when implemented fully :
  discovery aspect
An automated exchange
        between :
• Providers :
   • a streaming site (ie : nfb.ca )
   • photo site (ie flickr.com)
   • ...
                        and
• Consumers :
   • a blog site
   • a mashup
   • ...
What do the machines
      speak ?

        JSON
         or
        XML
What is exchanged ?
• Author information
• provider information
• thumbnail link
• content type
• dimension information
• html code to do the embedding
What is this “discovery”



• information is in the headers
• no prior knowledge required
Discovery links :
<head>
(...)

<link rel="alternate" type="application/json+oembed" href="http://
www.nfb.ca/remote/services/oembed/?url=http%3A//www.nfb.ca/
film/runaway_teaser_3/&amp;format=json" title="Runaway (Teaser 3)
" />

<link rel="alternate" type="text/xml+oembed" href="http://www.nfb.ca/
remote/services/oembed/?url=http%3A//www.nfb.ca/film/
runaway_teaser_3/&amp;format=xml" title="Runaway (Teaser 3) " />

(...)
</head>
what the machine sees : (JSON )
{
"provider_url": "http://www.nfb.ca/", "title": "Runaway (Teaser 3) ",
"url": "http://www.nfb.ca/film/runaway_teaser_3/",
"html": "<object type="application/x-shockwave-flash" classid="clsid:D27CDB6E-
AE6D-11cf-96B8-444553540000" id="ONFflvplayer-gama" height="337" width="518"><param
name=movie value="http://media1.nfb.ca/medias/flash/ONFflvplayer-gama.swf"><param
name=quality value=high><param name=allowfullscreen value="true"><param name=allowscriptaccess
value="always"><param name=autostart value="false"><param name=flashvars value=
"mID=IDOBJ5811&image=http://media1.nfb.ca/medias/nfb_tube/thumbs_large/2009/
Runaway_TeaserAV5_BIG.jpg&width=516&height=337&autostart=false&showWarningMessages=false&str
eamNotFoundDelay=15&lang=en&getPlaylistOnEnd=true&embeddedMode=true"><embed src="http://
media1.nfb.ca/medias/flash/ONFflvplayer-gama.swf" height="337" width="518" allowscriptaccess=
"always" allowfullscreen="true" autostart="false" flashvars="mID=IDOBJ5811&image=http://
media1.nfb.ca/medias/nfb_tube/thumbs_large/2009/
Runaway_TeaserAV5_BIG.jpg&width=516&height=337&autostart=false&showWarningMessages=false&str
eamNotFoundDelay=15&lang=en&getPlaylistOnEnd=true&embeddedMode=true" name="ONFflvplayer-
gama"></embed></object>",
"author_name": "Cordell Barker",
"height": 337,
"width": 518,
"version": "1.0",
"thumbnail_width": 204,
"provider_name": "National Film Board of Canada / Office Nationale du Film du Canada",
"thumbnail_url": "http://media1.nfb.ca/medias/nfb_tube/thumbs_small/2009/
Runaway_TeaserAV5_small.jpg",
"type": "video",
"thumbnail_height": 115
}
Who uses it?
Some Providers
Some consumers
• the NFB (http://www.nfb.ca/)
• Buckybase (http://
  buckybase.appspot.com/)
• 280 Slides (http://280slides.com/)
• Dumble (http://oohembed.com/
  dumble/)

• YOU !
What can it do for
        blogging


• makes your life easier
• clean posts - no ugly html lurking into
  your pristine text
What you need to know
  about our plugin


• it's beta ... but in production
• partial support for the fullspecs
live demo
Where to get it


• http://wordpress.org/extend/plugins/
  nfb-video-plugin/

• https://launchpad.net/oembed-wp
The end




• we're open for
  suggestions for the
  next release
Ressources

• oEmbed google group : http://
  groups.google.com/group/oembed

• oEmbed site : http://
  www.oembed.com/

• Tutorial : http://
  www.webmonkey.com/tutorial/
  Get_Started_With_OEmbed

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ONF/NFB - An Easier Way to Embed Video in Your Blog

  • 1. An Easier Way to Embed Video in Your Blog or how oEmbed can help you keep your sanity by Stephane Jolicoeur and Audrey Savard
  • 4. NFB.ca : film streaming
  • 5. • http://nfb.ca/playlist/exhibition-nfb- photos-70-years-images/viewing/ nfb-70-years/
  • 7. the insanity of embedding
  • 8. you have a design to keep
  • 9. • deformed webpage or blog post because of an embedded film, picture or link is not acceptable
  • 10. Let’s face it, embed code is strange!
  • 11. CASE in POINT : EMBED CODE <embed src="http://media1.nfb.ca/medias/flash/ ONFflvplayer-gama.swf" width="516" height="337" allowfullscreen="true" allowscriptaccess="always" autostart="false" autoplay="false" flashvars="mID=IDOBJ3521&bufferTime=10&wid th=516&height=337&image=http://media1.nfb.ca/ medias/nfb_tube/thumbs_large/2009/70ans- tvbig.jpg&autostart=false&autoplay=false&show WarningMessages=false&streamNotFoundDelay= 15&lang=en&getPlaylistOnEnd=true&playlist_id= REL3521&embeddedMode=true"></embed>
  • 13. • ugly embed code in your blog posts when you edit posts. • changes are error prone for HTML novices. • the HTML code can be parsed by the wp tag filters and be crippled or not even shown!
  • 14. One needs to do a lot of leg work - get the title, author, etc when one wants to quote properly.
  • 15. There is a solution
  • 16. Let the machines do the hard work
  • 17. • it was created by pownce -- it's magic, almost... • it is an exchange format for media, links and more...
  • 18. less hacking gives you more time to create content
  • 19. •help your seo with easy linking to the original site •prevent typos when quoting the source
  • 23. And Because we maintain many blogs ... we cooked up a plugin.
  • 24. Your embeding on oEmbed • copy the url of the content page : http://www.nfb.ca/film/runaway_teaser_3/ • paste it in your blog post • et voilà!
  • 27. What is oEmbed • it’s an exchange format ( meaning machines do the hard work ) • with providers and consumers • made for media, links or rich content. • Magical when implemented fully : discovery aspect
  • 28. An automated exchange between : • Providers : • a streaming site (ie : nfb.ca ) • photo site (ie flickr.com) • ... and • Consumers : • a blog site • a mashup • ...
  • 29. What do the machines speak ? JSON or XML
  • 30. What is exchanged ? • Author information • provider information • thumbnail link • content type • dimension information • html code to do the embedding
  • 31. What is this “discovery” • information is in the headers • no prior knowledge required
  • 32. Discovery links : <head> (...) <link rel="alternate" type="application/json+oembed" href="http:// www.nfb.ca/remote/services/oembed/?url=http%3A//www.nfb.ca/ film/runaway_teaser_3/&amp;format=json" title="Runaway (Teaser 3) " /> <link rel="alternate" type="text/xml+oembed" href="http://www.nfb.ca/ remote/services/oembed/?url=http%3A//www.nfb.ca/film/ runaway_teaser_3/&amp;format=xml" title="Runaway (Teaser 3) " /> (...) </head>
  • 33. what the machine sees : (JSON ) { "provider_url": "http://www.nfb.ca/", "title": "Runaway (Teaser 3) ", "url": "http://www.nfb.ca/film/runaway_teaser_3/", "html": "<object type="application/x-shockwave-flash" classid="clsid:D27CDB6E- AE6D-11cf-96B8-444553540000" id="ONFflvplayer-gama" height="337" width="518"><param name=movie value="http://media1.nfb.ca/medias/flash/ONFflvplayer-gama.swf"><param name=quality value=high><param name=allowfullscreen value="true"><param name=allowscriptaccess value="always"><param name=autostart value="false"><param name=flashvars value= "mID=IDOBJ5811&image=http://media1.nfb.ca/medias/nfb_tube/thumbs_large/2009/ Runaway_TeaserAV5_BIG.jpg&width=516&height=337&autostart=false&showWarningMessages=false&str eamNotFoundDelay=15&lang=en&getPlaylistOnEnd=true&embeddedMode=true"><embed src="http:// media1.nfb.ca/medias/flash/ONFflvplayer-gama.swf" height="337" width="518" allowscriptaccess= "always" allowfullscreen="true" autostart="false" flashvars="mID=IDOBJ5811&image=http:// media1.nfb.ca/medias/nfb_tube/thumbs_large/2009/ Runaway_TeaserAV5_BIG.jpg&width=516&height=337&autostart=false&showWarningMessages=false&str eamNotFoundDelay=15&lang=en&getPlaylistOnEnd=true&embeddedMode=true" name="ONFflvplayer- gama"></embed></object>", "author_name": "Cordell Barker", "height": 337, "width": 518, "version": "1.0", "thumbnail_width": 204, "provider_name": "National Film Board of Canada / Office Nationale du Film du Canada", "thumbnail_url": "http://media1.nfb.ca/medias/nfb_tube/thumbs_small/2009/ Runaway_TeaserAV5_small.jpg", "type": "video", "thumbnail_height": 115 }
  • 36. Some consumers • the NFB (http://www.nfb.ca/) • Buckybase (http:// buckybase.appspot.com/) • 280 Slides (http://280slides.com/) • Dumble (http://oohembed.com/ dumble/) • YOU !
  • 37. What can it do for blogging • makes your life easier • clean posts - no ugly html lurking into your pristine text
  • 38. What you need to know about our plugin • it's beta ... but in production • partial support for the fullspecs
  • 40. Where to get it • http://wordpress.org/extend/plugins/ nfb-video-plugin/ • https://launchpad.net/oembed-wp
  • 41. The end • we're open for suggestions for the next release
  • 42. Ressources • oEmbed google group : http:// groups.google.com/group/oembed • oEmbed site : http:// www.oembed.com/ • Tutorial : http:// www.webmonkey.com/tutorial/ Get_Started_With_OEmbed