#숙명여대 #브랜드커뮤니케이션전략 #홍보광고학과 #브랜드북 #the kardashians #brand

1. Making A Dynasty;
The kardashians

2. 2
BRAND
DOCUMENTRY
MAGAZINE
Issue No.1.The Kardashians
MAY, 2019

3. 3

4. 4
Contents
Intro Kardashians
fromAtoZ
-interview
BrandStory
-KKWbeauty
-KylieCosmetics

5. 5
Insight ReferenceOutro

6. INTRO

8. 8
“Any passion, anything they wanted.
My role was helping my kids find
their dream”

9. KRIS JENNER
KardashiansfromAtoZ

10. BUSINESS
KardashiansfromAtoZ

12. 12

13. 13
“Then, I finally got the guts to
live my life authentically,”

14. Caitlyn Jenner
KardashiansfromAtoZ

15. Kardashians from A to Z

17. 17
“Remember me,
I'll be famous in the
future.”

18. 18
KIM KARDASHIAN
KardashiansfromAtoZ

19. KardashiansfromAtoZ

21. 21
KardashiansfromAtoZ

23. KardashiansfromAtoZ

24. 24
“I was never one of those
girls who would do like 30
shows a season or
whatever the fuck those
girls do.”

25. Kendall Jenner
KardashiansfromAtoZ

26. KardashiansfromAtoZ

28. KardashiansfromAtoZ

30. 30
KardashiansfromAtoZ

31. 31
“It's the power of social
media,
I had such a strong reach
before I was able to start
anything.”

32. Kylie Jenner
KardashiansfromAtoZ

33. .
KardashiansfromAtoZ

35. 35
KardashiansfromAtoZ

37. INTERVIEW

38. DATE:20190420
PLACE:Browny70
INTERVIEW

40. 40
KIM’s
BRAND
STORY

41. 41

42. 42
Brand LogoBrand Name

43. 43
Brand ColorPackaging

44. 44
URL (store)

45. Cosmetic Line Up
45
Contour and
Highlight Kit
$19.20

46. 46
KKW BY KYLIE
COSMETICS
$27
NUDE CRÈME
LIPSTICK SET
$115.20
Classic palette
$36

47. 47
Frafrance Line Up
KKW BODY
$45

48. 48
KKW CRYSTAL
CARDENIA $45
KKW HEARTS
$22.5
(Kimoji
Collaboration)

49. 49
About KWW

50. Associative Network Memory Model

51. 51
Brand Mantra

52. 52
KYLIE’s
BRAND
STORY

53. Kylie
53

54. 54
Brand LogoBrand Name

55. 55
Brand ColorPackaging

56. 56
URL(Store)

57. 57
Cosmetic Line Up
POSIE K TRIO
Lip set $28.80
THE BURGUNDY PALETTE
KYSHADOW
$33.60

58. 5858
THE WET SET PRESSED
ILLUMINATING POWDER
$37.20
KOKO KOLLECTION
FACE PALETTE
$24.00

59. 59
Skin Line Up

61. 61
Associative Network Memory Model

62. 62
Brand Mantra

63. About KYLIE Cosmetics

65. 65
USP&POD
USP
POD

66. 66
Brand Resonance Pyramid

67. 67
Insight

68. 6868

69. Outro

70. 70

71. 71
Reference
Picture
KYLIE Cosmetics (https://www.kyliecosmetics.com/)
KKW Beauty (https://kkwbeauty.com/)
Magazine Hollywood/Cosmopolitan/Vogue
Keeping up with the Kardashians
(https://www.facebook.com/kuwtk/)
Instagram (@kyliecosmetics/@kkwbeauty/@Kris
Jenner/@Kim Kardashian/@Kendall Jenner/@Kylie
Jenner)
Youtube
KYLIE Cosmetics
(https://www.kyliecosmetics.com/)
KKW Beauty (https://kkwbeauty.com/)
Magazine Cosmopolitan/Vogue
Instagram (@kyliecosmetics/@kkwbeauty/@Kris
Jenner/@Kim Kardashian/@Kendall Jenner/@Kylie
Jenner)
Contents

72. 72
KardashianFamilyEmpireBRAND BOOK
Publisher&Editor:
Contact:rimi9962@naver.com
Belongto:SMWUPRAD18
DATE:2019 5 28
181139520190528