Jens Begemann, CEO and founder of Wooga, will reveal how he and his team put Wooga and Berlin on the social gaming map and became the third largest social games developer worldwide. Wooga's strong and constant growth is based on sustainability, a core belief which has taught Jens and those at Wooga valuable lessons in the last three years. Condensed and from a European perspective, Jens will retrace Wooga's fast race to the top and offer an outlook for 2012, illustrating how the company will continue to expand into the emerging social mobile universe.
37. Million
14
Strong
growth,
because
of
focus
on
engagement,
not
12
virality
3rd
Learning:
10
8
ENGAGEMENT
IS
THE
6
4
KEY
2
0
Jul
Oct
Jan
Apr
Jul
Oct
2009
2010
38.
39. 14
Million
Farming
game
with
a
twist
12
10
8
6
4
2
0
Jul
Oct
Jan
Apr
Jul
Oct
2009
2010
40. Some
growth,
but
flahened
aier
4
months
14
Million
We
con:nued
to
improve:
weekly
releases
12
10
8
6
4
2
0
Jul
Oct
Jan
Apr
Jul
Oct
2009
2010
69. Development
in
the
smartphone
industry
Carriers
Pay/Download
Single
App
Store
Freemium
Social
70. Million
50
45
40
35
30
7th
Learning:
25
20
15
SOCIAL
MOBILE
IS
THE
10
5
FUTURE
0
Jul
Oct
Jan
Apr
Jul
Oct
Jan
Apr
Jul
Oct
Jan
2009
2010
2011
71. 50
Million
7 SOCIAL
mobile
is
the
future
45
40
35
6 SUSTAINABLE
growth
30
25
20
3 ENGAGEMENT
is
the
key
5 Get
the
BASICS
right
15
2 FOCUS
on
one
thing
10
5
4 Don’t
follow
the
HIPPO
0
1 Jul
Dedica:on
to
DETAIL
Oct
Jan
Apr
Jul
Oct
Jan
Apr
Jul
Oct
Jan
2009
2010
2011