One thing has become clear in the computer industry over the past four decades: UI, not technology, governs large leaps in adoption. In the first age of personal computing, keyboard-centric character-based UI's limited access to only those sufficiently motivated (and antisocial) to suffer such dramatic abstraction of the world we live in. In the 2nd age, GUI's and a "Mouse" opened the usage of personal computers to a much broader audience and enabled a first change in game genres. Today, we are poised on the brink of the 3rd age. With touchscreen devices, the mouse has been replaced by our fingertips and games can be played by everyone, anytime, anywhere. Join Jens Begemann, CEO and Founder of Wooga, as he beholds this new age in game genres and proposes why this new UI standard is a revolutionary, not evolutionary, influence on our industry.