Rise of Mobile Advertising

•

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Hong Ting Wong

Business Technologie

Hong Ting Wenhan Mickey
@hongting @ybother @mickeyckm

Application Download Trends

iGV Malls.SG
SG Buses
20,000 13,444
27,000

SG4D SGPools SGToto
12,410 6,207 5,791

Gap in Ad Industry
• Mobile Ad is
– Relatively New Market
– Geography specific
– Credible local platform yet to emerge

2359Media Ad Channel
Location-Based
•
User motive targeted
•
Non-intrusive
•
Track Campaign effectiveness
•

Platform for Mobile Ads
Advertisers

Publishers

Advertising
Agencies

Contact Us
• Hong Ting
– hongting.wong@2359media.com
– @hongting
– Mobile: 96483064
• Wenhan
– wenhan.zhou@2359media.com
– @ybother
– Mobile: 90467340

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Rise of Mobile Advertising

1. Era of Mobile Ads

2. Hong Ting Wenhan Mickey @hongting @ybother @mickeyckm

3. Increase in Connected Devices

4. Open Application Platforms

5. Application Download Trends iGV Malls.SG SG Buses 20,000 13,444 27,000 SG4D SGPools SGToto 12,410 6,207 5,791

6. Confluence of Trends

7. Mobile Advertising is Effective

8. Adds Value to the Ecosystem

9. Mobile Ads Increasingly Adopted

10. Gap in Ad Industry • Mobile Ad is – Relatively New Market – Geography specific – Credible local platform yet to emerge

11. 2359Media Ad Channel Location-Based • User motive targeted • Non-intrusive • Track Campaign effectiveness •

12. Platform for Mobile Ads Advertisers Publishers Advertising Agencies

13. SGMalls Mall Information Search

14. Across Platforms

15. Contact Us • Hong Ting – hongting.wong@2359media.com – @hongting – Mobile: 96483064 • Wenhan – wenhan.zhou@2359media.com – @ybother – Mobile: 90467340

16. Q&A