PRESENTED BY: Cam Balzer, Former CMO at Threadless.com RECORDED AT: WordofMouth.org's Crash Course conference in Austin, TX on May 10, 2012 See the video of Cam's presentation here: https://vimeo.com/45596513

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2. Products Worth Talking About
Cam Balzer
@webcite

3. When you
involve a community
in creating your products...

6. you’ll get
awesome products...

9. get amplified thru
the (social) web...

14. and take on
a life of their own...

18. and create
new opportunities
for your brand

20. what inspires the community?
visibility, feedback,
peer appreciation, fun,
creative challenges and open
submission,
opportunity

21. Cam Balzer
@webcite

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