1. MULTISCREEN UX DESIGN
Developing For A Multitude Of Devices
Executive summary of the book‘s topic
Wolfram Nagel | SETU GmbH (Germany)
All rights reserved.

2. These slides are a summary of the book „Multiscreen UX Design“ (Morgan Kaufmann)
More via www.multiscreen-ux-design.com

3. Wolfram Nagel
Senior UX Designer and UI Architect
Multiscreen, Content Design, UI Architecture
Author „Multiscreen UX Design“
Co-Initiator Design Methoden Finder
www.designmethodenfinder.de

4. We are a nation
of multiscreeners.
Most of media time today
is spent in front of a
screen.
Google Study 2012
http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html

6. Device / Screen
Context of Use
User
Strategies
and Examples
From „Multiscreen UX Design“ (www.msxbook.com/enbook → ISBN: 978-0128027295)

8. Screens, Users,
and Context of Use

9. From „Multiscreen UX Design“ (www.msxbook.com/enbook → ISBN: 978-0128027295)
Multiscreen

10. 10 – 30 cm
30 – 50 cm
1 m
3 m
Distance User <––> Screen

11. Smartwatch: Instant information, tracking, hands-free interaction
Smartphone: Communication, networking, entertainment
Tablet: Entertainment and communication
Desktop: Work- and free time usage
Smart TV: Visual informationen and simultaneous usage

12. http://www.cxpartners.co.uk/cxblog/mobile-app-or-mobile-web/
http://www.cxpartners.co.uk/cxblog/mobile-app-or-mobile-web/
People use any platform
to do anything.
Giles Colborne

13. Margaret Brown Kelly AdamsBarbara Stewart Melissa Anderson
Andrew Collins Mark Hudson Robert Sullivan Larry Newton
User Prototypes

14. Mark Hudson (Trend user)
aged 35, single | event manager, secondary school

15. MODEOFUS
E S
ITUATION
ENVIRONMENT
Context of use

16. mobile context of use

17. Strategies
and examples

18. Microjoyment Hybrid MediaGamification Storyfication Emotionality
Screen Sharing Coherence Fluidity Smart Content
Mobile First Simultaneity Social TV Device Shifting Complementarity
strategies and examples
Synchronisation
Mashability Communification

19. Mobile First
It is advisable to concentrate on the most important device first. The smallest screen forces a meaningful structure of information.

20. Design for the screen with the most constraints first. The small screen forces you into structuring your information. (Luke Wroblewski: Mo-
bile First, A Book Apart – http://bkaprt.com/mf)

21. SimultanEITY
Different devices or information services are used simultaneously. Different pieces of information may complement one another.

22. Parallel, additional information on the second screen.
(http://www.designbynotion.com/metamirror-next-generation-tv)

23. Social TV
Spatially separated viewers can quasi watch TV together or directly participate. Broadcasts are recommended by user profiles.

24. Zeebox offers additional information to the current TV show including parallel watching friends and their other preferred shows.
→ http://www.youtube.com/watch?v=sPuAiA4O344

25. Device Shifting
The display of information or content is shifted to a separate device by the user. The display is switched between the screens involved.

26. With Apple AirPlay (and Apple TV) you can change devices in the middle of a film and continue obtaining information on another screen.
The film is shifted from one (e.g., the iPhone) to another device (e.g., the TV). → http://www.youtube.com/watch?v=sPuAiA4O344

27. Complementarity
The display of information or content is shifted to a separate device by the user. The display is switched between the screens involved.

28. Connect the smarthpone with the desktop browser and navigate the website via smartphone. → http://www.diplomatic-cover.com/multi

29. Synchronisation
Information is kept in sync and up-to-date across devices.

30. Flight booking on the laptop, flight information and boarding pass via smartphone, notifications and status updates on the smartwatch.

31. Screen Sharing
The display of information or content is shifted to a separate device by the user. The display is switched between the screens involved.

32. With the slot car racing game »Racer« you can use several screens
to expand the race track. (http://g.co/racer).

33. Coherence
Information is displayed in a manner that is device and screen independent, logical, and coherent. Individual features are optimised
for device capabilities. (→ Responsive Design, Atomic Design, Content Design, Content UI Mapping, etc.)

34. HOME PRODUKTE SERVICE KONTAKT Suchbegriff
SEITE DURCHSUCHEN
Suchen
More about coherent interfaces and smart content via → www.msxbook.com/CDUIM and www.msxbook.com/CDUIMtxt

35. Fluidity
The display of information or content is shifted to a separate device by the user. The display is switched between the screens involved.

36. Applications (e.g., smartphone apps) should generally offer the same functionality. That was previously not the case with the Facebook apps for
the iPhone and Android due to the different smartphones and operating systems (Workman, 2011).

37. Smart Content
Content should be as flexible as possible, to be easily used and published across different channels and devices.

38. National Public Radio (NPR) uses and provides an open API according to the COPE principle—create once, publish everywhere
(Jacobson, 2009). More about smart content and coherent interfaces via → www.msxbook.com/CDUIM and www.msxbook.com/CDUIMtxt

39. Mashability
The display of information or content is shifted to a separate device by the user. The display is switched between the screens involved.

40. Qwiki and Storify use(d) APIs of other services to aggregate various content (text, image, video) to a new information package.

41. Communification
Social networking and creating a community can make an information service more attractive for the users.
Users create, share, rate, and comment on content.

42. Example Nike+ mit iPhone app, social network itegration, own community and gamification features.

43. Gamification
Game mechanics simulate a competitive environment. A game factor can motivate people if it is challenging and provides relevant goals.

44. With the Heineken Star Player iPhone app, viewers can predict live the outcome of individual game situations during a soccer match and
accumulate points. The app expands the live event on TV with offerings that are beneficial exclusively parallel to the game.

45. Storyfication
The display of information or content is shifted to a separate device by the user. The display is switched between the screens involved.

46. Who Will Save Dina Foxx” was initially broadcast on ZDF (a German public-service TV broadcaster). The viewers became investigators
and had to solve small mysteries. The information to be communicated about the data protection theme was embedded in the story.

47. Emotionality
A service is emotionally more attractive, if it is fun and supports a device fragmented daily routine.

48. The Instagram iPhone app for social photo sharing is a fast, pleasant, and entertaining way to allow your friends to take part in your life
and personal experiences through photos. (http://instagram.com)

49. Microjoyment
The display of information or content is shifted to a separate device by the user. The display is switched between the screens involved.

50. mytaxi app: Find and order a nearbby taxi. Reduced interface for the watch screen. At the end of the taxi ride the passenger can easily rate
the taxi driver and pay by one tap on his watch (cf. mytaxi, 2015).

51. Hybrid Media
The display of information or content is shifted to a separate device by the user. The display is switched between the screens involved.

52. PhoneBook: Combination of a digitale und analogue medium. For every page, there is a suitable little
background film. (http://www.creativeapplications.net/iphone/phonebook-ride-ride-iphone).

53. Josh Clark
https://twitter.com/#!/globalmoxie/status/192276891913297920
A part of Multi-device
strategy is simply
embracing the uncertainty.

54. Content Design
and UI Mapping

55. Design from the Content out.
Stephen Hay
http://bradfrost.com/blog/mobile/bdconf-stephen-hay-presents-responsive-design-workflow/

56. User
Content
Rules UI
Interfaces (API)
Four core areas (+ the user, of course)

57. Selection of target channels, devices and touchpoints
Example „New York Times“ article
Instapaper
Website
(Smartphone)
E-Mail
(Sharing)
Facebook
(Sharing)
Facebook
(Timeline)
Twitter
(Sharing)
Twitter
(with Summary)
Twitter
(Tweet only)
Smartwatch
(Push Notification)
Smartphone
WhatsApp
(News-Abo)
iPhone App
Desktop
(Website)
Tablet
(Video Content)

59. If you have a bunch of unsorted elements (e.g. LEGO bricks, UI elements or a lot of content) take the time to organize these parts. Make
an inventory. Then you can create the whole in a more deliberate and efficient way. → www.msxbook.com/CDUIMtxt

60. name (1 day ticket)
price
date of purchase
[...]
TICKET (TYPE)
title
date
description
[...]
EVENT
title
date
body
[...]
NEWS ITEM
name
photo
biography
URL
company
[...]
SPEAKER
name (e.g. usability)
description
time
[...]
SESSION
title
abstract
description
start time
duration
[...]
PRESENTATION
name
address
URL
[...]
VENUE
held at
featured in
valid for about
featured in presented by
title
abstract
description
start time
duration
max. attendee
prior knowledge
[...]
WORKSHOP
variation of
Content Model

61. 1 2 4 53
brickLEGO bumper bar truck fire truckdriving cab
CONTENT
USER
INTERFACE
ELEMENT COMPONENT TYPE INSTANCE /
OBJECT
SEGMENT
generic / strukture
(MADE from)
concret / specific
(IS)
atomAtomic Design molecule template pageorganism
real content
information object
incl. tone of voice
real page
instance of the template
incl. visual design
content wireframe
article, recipe,
application for leave,
product specification
(semantic structure)
UI template (+IxD)
touchpoint-dependent
and preview-relevant
module group
text section,
paragraph, chapter,
rubric
layout area
(e.g. header with
search form, logo,
navigation)
brick group
(combination of smallest possible elements)
content module
image + caption
quote + author
teaser with headline,
image and description
search form
(consisting of label,
input field and button)
smallest possible
unit / brick
title, subtitle,
description,
reference, date,
image, caption,
metainfo, author
label, input field,
button
correlation
Five-Step Building Block Principle

62. UI MAPPING
Structured content is mapped
for presentation in various target
channels.
content structure mapping
Content from any source is mapped to
defined content structure.
1 2 3
Input manage Output
various sources various channelsContent Hub
Three-Step Content Flow

63. Content UI Mapping: More about the topic via → www.msxbook.com/CDUIM and www.msxbook.com/CDUIMtxt

64. The essence of
content design is to
create units of content
that can address diverse
needs successfully.
Michael Andrews
http://storyneedle.com/what-is-content-design/

65. SETU 3.0: Content Modeling Software according to the building block principle (Demo moodscreen)
→ www.setusoft.de

66. Multiscreen Books
Multiscreen UX Design (2015)
Publisher: Morgan Kaufmann
ISBN: 978-0128027295
Multiscreen Experience Design (2013)
Publsiher: digiparden (SETU GmbH)
ISBN: 978-3-9815872-0-3
www.multiscreen-ux-design.com

67. Thank you!
Slides: msxbook.com/muxd
Article: msxbook.com/muxdtxt
E-mail: hello@wolframnagel.com
Twitter: @wolframnagel
Website: wolframnagel.com