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Twitter:@wolframnagel#Multiscreen
Multiscreen
Experience
Design
Strategy and concept development
for digital services for multiple screens
Executive summary
Wolfram Nagel, digiparden GmbH
Schwäbisch Gmünd, July 2013
We are a nation
of multiscreeners.
Most of media time today
is spent in front of a
screen.
Google study 2012 (bit.ly/ggl12)
Multiscreen Experience Desgin
device / screen
context of use
user
strategies
and examples
Smartphone:	 communication, networking, entertainment
Tablet:	 entertainment and communication
Desktop:	 professional and recreational usage
Smart TV:	 visual information and simultaneus usage
FOUR Screens / devices
http://www.cxpartners.co.uk/cxblog/mobile-app-or-mobile-web/
http://www.cxpartners.co.uk/cxblog/mobile-app-or-mobile-web/
People use any platform
to do anything.
Giles Colborne
Hildegard Braun Ulrike MeißnerInge Behrend Silvia Nolte
Lukas Schmitz Chris Kulig Björn Hohmann Marc Lüttich
User PROTOTYPES
Chris Kulig (Trend user)
aged 35, single | event manager, secondary school
MODEOFUS
E S
ITUATION
ENVIRONMENT
Context of use
mobile context of use
strategies
and examples
Mobile First Simultaneity Social TV Device Shifting Complementarity
Synchronisation Screen Sharing Coherence Fluidity Smart Content
Mashability Communification Gamification Storyfication Emotionality
Microjoyment Hybrid Media
strategies and examples
Josh Clark
https://twitter.com/#!/globalmoxie/status/192276891913297920
A part of Multi-device
strategy is simply
embracing the uncertainty.
Authors: W. Nagel / V. Fischer
Publisher: digiparden GmbH
ISBN: 978-3-9815872-0-3
1st edition (German), May 2013
284 pages
Price: EUR 39,90
More here: www.multiscreen-experience-design.com
Book and website

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