Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Twitter Domination by Bill Rice
1. Twitter Domination
Web Traffic Formula Webinar
by Bill Rice, Digital Marketer @ Kaleidico.com
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Monday, January 2, 12
2. Warning!
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3. I am NOT a Twitter
Purist
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4. If you think Twitter is
about finding friends...
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5. I may offend you
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6. Good News...
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7. If you want credibility
as THE expert...
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8. If you want targeted
traffic...
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9. If you want customers...
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10. I’m your man.
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11. I am a digital marketer.
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12. Let’s get started.
(Tweet about it:
#twitterD)
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13. Twitter generates
traffic when...
1. Your audience,
2. Clicks a link in your Tweet, and
3. Lands where you sent them
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14. Therefore, Twitter
traffic requires...
1. Followers
2. Relevance
3. Landing page(s)
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15. Audience Development
Theorem
• Content Expertise
• Conversations Influence
• Actions Influence
• Expertise + Influence = Followers
• Followers = Followers+
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16. Content:
Attracts Followers &
Implies Expertise
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17. Create Twitter Content
• Tips, tricks, and musings
• Curated content
• Promotional content (it’s okay)
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18. How I Create Twitter
Content
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19. Create Some Tweets
• Create a list of tips and tricks
• Write some blog posts
• Use some RSS feeds
• Automate all these tweets
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20. Create Lists of Tips
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21. Schedule Tweets
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22. Ways to Schedule
Tweets
• Most Twitter Clients: HootSuite,
TweetDeck, CoTweet
• Twitter Automation: SocialOomph,
TweetAdder, Buffer
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23. Curate Great Content
• Find great blogs (RSS feeds)
• Don’t forget your own!
• Creatively automate them
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24. RSS to Tweets
(gReader + Buffer)
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25. RSS to Tweets
(TwitterFeed.com)
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26. RSS to Tweets
(HootSuite)
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27. Start Building Influence
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28. Twitter Directories
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29. Use Twitter Lists
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30. Look Outside Twitter
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31. Who Follows Who
• Review followers
• Review following
• Review lists
• Review streams
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32. Find Responsive
Followers
• Search your keywords
• Watch relevant #hashtags
• Watch your competitors’ timelines
• Engage Them!
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33. Engagement
• Tweet.You have to tweet!
• Search for folks talking about your topic
• Comment on other people’ tweets
• @Reply and RT frequently
• Share up-and-coming people’s posts
Inspired by: Get More Twitter Followers @ ChrisBrogan.com
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34. Be Efficient
• Create Twitter list streams
• Create saved searches
• Create #hashtag streams
• Create private list streams (e.g., media, PR,
competitors, prospects)
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35. Be Efficient
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36. Types of Tweets
• Tips, tricks, and musings
• Content curation
• Comments on other’s tweets
• @Replies
• RTs
• #Chats and #Trends
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37. Be an Expert
• Curate the best content
• Add to the conversation
• Engage with experts
• Tweet tips and tricks
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38. Recap
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39. Audience Development
Theorem
• Content Expertise
• Conversations Influence
• Actions Influence
• Expertise + Influence = Followers
• Followers = Followers+
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Monday, January 2, 12
40. Attend Our Next
Webinar
• kaleidico.com/learn
• kaleidico.com/newsletter
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Monday, January 2, 12