Color is black and white

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Bill Pitzer

Design

Color is black
and white
Professor Wm Pitzer
IMC-693H
West Virginia University

“Color is the place
where our brain and
the universe meet.”
– Paul Klee

Associations with
color are emotive,
sometimes irrational
and deeply seated.
– The Art of Looking Sideways

Millions of shades of
colors exist yet our
vocabulary has only
about 30 words for
colors.
– The Art of Looking Sideways

Color is black
and white
Fletcher, A. (2001). TheArt of Looking
Sideways. London: Phaidon Press.
http://.kuler.adobe.com

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