18. Map out channel strength Intro Web 2.0 Mentality Strategy Web 3.0 Conclude Website E-news Social Network Micro-blog Media Blog Wiki Story-telling X X X X Information Sharing X X X X X X X Connecting X X Fundraising X X X X
[ Play video] Times are changing at a rapid speed so we need to be able to not only keep up, but plan for what’s ahead. Want to cater our talk to our audience, so want to know where you sit on the technologically literate scale.
[Explain why we are presenting]
Have the option of two sets of rules, which do you prefer Interesting that when talking about being online, we set up the first set of rules for our participants – it doesn’t work offline, so why would it work online?
In true social media form, we will let the community decide what you want to talk about Web 2.0 – figuring out what the heck is currently going on Philosophies – what are some guiding principles to using social media and how are they being applied Strategy – how do you create a plan (with metrics) for this landscape Web 3.0 – what’s in the works
"Web 2.0" refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Ilustrates the shift we are seeing towards consumer control and well as the ability to contribute new or pulled information -“In the era of social media, people use technologies to get what they need from each other, not traditional institutions.” Charlene Li & Josh Bernoff Groundswell: Winning in a World Transformed by Social Technologies (2008, Harvard UP)
-Social media and new technology is doing these 4 things (c: Social Signal) - Need to look at each technology as a channel to do all or some of these things
[Ask audience what type of school they are from] [Ask audience if they know about, use personally, or implement professionally any of the above] - Don’t worry if you don’t know these terms, we will go through them
-Need some guiding principles to help you understand how to use these
Asking questions is a better way to go than to make assumptions Listen and act on what people have suggested Remove the barriers to participate online – short, quick, easy to read, easy to forward, remarkable or funny Behind every page/profile is a person – we can’t connect with the brand, we connect with the people in the brand Best practices are not relevant Be reliable, honest, accurate Share the positive more than the negative, on your end and on the user end
-Many times we look at corporate entities for best practices because they have the money and don’t have to uphold certain ideals like institutions do -Secretary of State has interactive map to show where she was, is, and will be going -The US Airforce has 6000 bloggers as it is a great way to tell the stories and help keep the pilots and soldiers connected to home
-How do you mitigate negative feedback on these sites
-Need some guiding principles to help you understand how to use these
Shiny objects can attract attention, but strategy will grow results. Decide to choose technology that represents the right vehicle (old media or new) for the right message to the right audience. “Navigate new media with a map and a plan.”
-Fundraising = $, but other channels harder to measure -Page views and click throughs are good to see what people saw and were interested in, but need to show social capital features
-Need some guiding principles to help you understand how to use these
People take a look at different aspects of the next generation of the web Applications Contributors Data provided
BMJ Publishing Group Ltd 2008 http://archive.student.bmj.com/issues/08/03/editorials/095.php
-Need some guiding principles to help you understand how to use these
