1. Welcome!
Welcome!
Purple Cows Unite

2. Someone from the audience please
stand up.

3. To the first person who stood up,
please walk to the front of the
room and face the audience.

4. Well hello!

5. What’s your name?

6. Where are you from?

7. Why did you come to this
workshop?
(aka: what do you hope to get out
of this workshop?)

8. Ask someone in the audience why
they came to this workshop?

9. What was that person’s name again?

10. Just checkin...

11. Now introduce us -
your presenters!!

12. <and the crowd goes wild>

13. We said....
<and the crowd goes WILD!!!>

14. Why thank you!

16. The Incredible
Conclusion Slide

17. Baaa!

18. A purple cow is...
a targeted event that markets itself because it
not only is worth noticing/talking about/
critiquing, but also adds value to those that
participate

19. The key players are...
• The Creator
• The Sneezers
• The Critics

20. The key players are...
• The Creator = YOU!
• The Sneezers
• The Critics

21. The key players are...
• The Creator
• The Sneezers = Fans who quickly brag
• The Critics

22. The key players are...
• The Creator
• The Sneezers
• The Critics = The opinionated public

23. The key factor is...
fear!

24. Creators need to ...
• Be fearless
• Be honest
• Be personable
• Have an opinion
• Market it <irst, then create it
• Ask “why not?”

27. Now some questions:
• What tools do you need to create
purple cows at UBC?
• Are there any new opportunities at UBC
that would make for a great Purple
Cow?
• What is your Purple Cow event idea?
Have an opinion. Be fearless. Targeted. Spreadable.

28. The Incredible
Conclusion Slide

29. Our final challenge

30. Giving credit where
credit is due...
• Seth Godin
• “Purple Cow:
Transforming your
Business by Being
Remarkable”
• sethgodin.typepad.com

31. Thanks for coming!
Matt Corker Warren Springer
http://thatsacorker.ca http://whatswithwarren.com
matthew.corker@gmail.com hello@whatswithwarren.com