How can we improve uptake of research results for development outcomes through communication?

1. Ways to improve uptake
and outcomes through
communication

2. Core elements of
Communications/engagement
Making CRP information and
resources open and accessible
Communicating and
engaging policy dialogue
to scale up results
Communicating and
engaging for effective
partnerships
Learning and sharing to improve
collaboration among scientists
within and across CRPs
Communicating about
the programme, its
science and results
Communicating and
engaging to scale out
practices and knowledge
Communicating for
Development
outcomes
Communicating
About the program

3. Using a range of channels to reach audiences
See
Hear
Behaviour
change
Do
Social Media,
Website, reports,
briefing notes
Workshops, face to
face, radio, Tv, etc
Field work, study
tours

4. 1. Improve messaging and targeting
The Detail
The Big Picture
The
Hook
 Messages
 Elevator pitches
 Engagement
 Social media
 Syntheses
 SoKs
 Infographics
 Atlases
 Dialogues
 Formal articles
 Technical solutions
Highly
specialised
LowcomplexityHighcomplexity
Low
specialisation

5. WLE Multiple scales and levels: contextualized
Project
National/Landscape
Regional
Global
Global knowledge leader
and advance
sustainability
Influencing
investments
and policies
Reaching
Next users

6. Program level

7. WLE website

8. Communicate about the science and new relations
 Each project supposed
to have 1-2 web stories
coming out
 Can use different
channels
• Story about the
science emerging or
relations
• Discussion/Thrive blog
pieces
• Podcast: notes from
the field
 Use of Film – Beels of
Bangladesh
• Challenges to improving Equity in the
Gash Die: 179 views
• Putting a price on wetlands: 220 views

9. Update Focal region page/project pages
396 views this year

10. Solutions portal

11. Sustaining SWC measures solution
 1,227 page views – 6th most viewed page this year!

12. Focal Region Level
 Sharing regular email
updates
 Working with the media
 Engaging partners and
stakeholders
 Documenting partnerships
 Linking across projects –
facilitating sharing (of tools
etc)
 Synthesis

13. Project Level
Engagement - w
stakeholders, in
processes - for
uptake
Materials and
products
Dissemination and
sharing

14. Publications/briefs/materials

15. Products for next users
Social Media & Websites Media
Guidelines/manuals Tools

16. Social media
- Has potential, especially if
targeted via tagging and
hashtags
- Our invitation reached
about 2,500 people since
last night

17. Engagement
1. Innovation Platforms
• Recognized as convenor between
research and Ministry of
Agriculture based on CPWF NBDC
2. Round Tables
3. Government working groups/departments
4. Mobile workshops
5. Linkages to donors/initiatives
6. Innovative facilitation techniques

18. Sharing Project materials
 CGIAR is moving to an
open access policy
which has implication for:
• Ensuring all
publications, reports are
accessible
• Use of Open Access
Journals
 Collection of report,
publications and outputs
for wider use
 Sharing data via relevant
channels and platforms

19. Acknowledging Funders
 Paramount importance in
uncertain funding
environment
 “This work is carried out
with support from CGIAR
Fund Donors”
 Attribute to WLE by
including WLE logo
 Acknowledge bilateral
and W3 funders, too.

20. WLE Synthesis
 KMC team will support
development of
• Knowledge briefs
• Policy briefs
• Synthesis briefs/State of
Knowledge papers
• Blog months/Podcasts
• Outcomes stories
• Toolkits and manuals to support
uptake & capacity development

21. Questions
 Who are the three main target groups/clients/next users for your
projects and what are the main two communication products you
will produce in the next 6 months?
 What are 3-5 engagement or policy processes you will involve
yourselves with (workshops, national/regional/local policy
processes)? Be specific re. whom, when, how.
 What support would you like from focal region or program team?