This is a presentation I did for a forth year media course at Queen's University entitled Understand E-Branding. I focused on how the fast food industry uses commodity flow to target children through television advertisements, free toys give-aways, and their websites.

1. Hey Kids, This is Advertising!
Children’s Branding in the Fast Food Industry
Wednesday, March 21, 2012

2. Image Credit: Francisco Diez (googleimages)
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3. Image Credit: Peter E. Lee (flickr)
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4. Image Credit: healthandadvertising.wordpress.com
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7. Image Credit: Rantes (flickr)
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8. es)
(google imag
Image Credit: Griid
Kids now associate going out for burgers
with going and getting a toy and that
makes them happy and also entertained.
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9. Wednesday, March 21, 2012

10. Image Credit:
Wednesday, March 21, 2012

11. Wednesday, March 21, 2012

12. Ronald McDonald vs. Mickey
Mouse
Image credit: Mandy_Jansen (flickr)
Disney claimed they no longer
wanted to tie their brand in with an
unhealthy product.
Image credit: jbilliard (flickr)
McDonalds claimed the agreement
was too one-sided and unfair.
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13. Image credit: epSos.de (flickr)
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14. Image Credit: whiteafrican (flickr)
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15. Image credit: happymeal.com
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16. Image credit: bkcrown.com
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17. Image credit: Old Shoe Woman (flickr)
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18. Image credit: Sean Dreilinger (flickr)
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19. Image credit: cliff1066 (flickr)
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20. Image credit: 401K (flickr)
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21. Image Credit: James Sarmiento (flickr)
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22. Sources
" Club BK® | Be Adventurous. Be You." Web. 29/01/11. http://crownbk.com.
"HappyMeal.com." Web. 1 29/01/11. http://www.happymeal.com.
http://www.apa.org/pubs/info/reports/advertising-children.aspx
http://www.bbb.org/us/storage/0/Shared%20Documents/BBBwithlinks.pdf
http://kherize5.com/mcdonalds-launches-new-happy-meal-nutritional-advertising/
http://www.media-awareness.ca/english/resources/educational/lessons/secondary/internet/
online_kids_strategies.cfm
http://www.newscientist.com/article/dn12431-fast-food-branding-makes-children-prefer-happy-meals.html
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC416565/
http://pintak.com/2011/12/16/its-not-only-a-game-advergaming-set-to-become-a-billion-dollar-industry/
Wednesday, March 21, 2012

23. Sources Continued
http://www.sciencedaily.com/releases/2011/06/110630112640.htm
http://www.uow.edu.au/~sharonb/children.html
McAllister, Matthew P., and J. Matt Giglio. "The Commodity Flow of U.S.
Children's Television." The Advertising and Consumer Culture Reader . New York:
Routledge, 2009. 110-127. Print.
O'Grady, Jason D. May, 2006. "Jobs gets out of the Happy Meal business”
Technology News, Analysis, Comments and Product Reviews for IT Professionals |
ZDNet. Web. 29/01/11. http://www.zdnet.com/blog/apple/jobs-gets-out-of-the-
happy-meal-business/192?tag=mantle_skin;content.
O'Grady, Jason D. May, 2006. "The other side of the Disney/McDonald's
breakup.” Technology News, Analysis, Comments and Product Reviews for IT
Professionals | ZDNet. N.p., n.d. Web. 29/01/11. http://www.zdnet.com/blog/
apple/the-other-side-of-the-disneymcdonalds-breakup/193.
Wednesday, March 21, 2012

24. Thank You For
Listening!
Presentation by Whitney Miller
wjmiller17@gmail.com
Wednesday, March 21, 2012