WistiaFest 2017 Customer Storytime

1. USING INSTRUCTIONAL
DESIGN TO IMPROVE VIDEO
Lindsay Thibeault | @LindsayRegina | @HubSpotAcademy

2. The worldwide leader in inbound
marketing and sales education,
transforming the way people and
companies grow through online
courses, projects, certifications, and
software training.

3. 900+
training videos

4. INSTRUCTIONAL
INSPIRATIONAL INFORMATIONAL

5. INSTRUCTIONAL
INSPIRATIONAL INFORMATIONAL

6. How can we create
training videos that are
not only helping a user
learn but also act on
what they just learned?
THE CHALLENGE

7. INSTRUCTIONAL DESIGN

9. EVALUATION
DEVELOPMENT
ANALYZE
DESIGNIMPLEMENT
REVISION
REVISION REVISION
REVISION
ADDIE

10. Clarifies the instructional problems and
objectives, and identifies the learning
environment and learner's existing
knowledge and skills.
ANALYZE

11. ANALYZE
Who are the learners and what are their characteristics?

12. ANALYZE
Who are the learners and what are their characteristics?

13. ANALYZE
What is the
desired new
behavior?

14. ANALYZE
What is the
desired new
behavior?
User will be able to create
a primary buyer persona.
Buyer Persona Training:

15. Produce new or original work
Justify a stand or decision
Draw connections among ideas
Use information in new situations
Explain ideas or concepts
Recall facts and basic concepts
ANALYZE
BLOOM’S TAXONOMY

16. ANALYZE
User will be able to create
a primary buyer persona.
Buyer Persona Training:

17. Deals with learning objectives,
assessment instruments, exercises,
content, subject matter analysis, lesson
planning,
and media selection.
DESIGN

18. DESIGN
What are the
desired learning
objectives?
• User will be able to define what a buyer persona
is and how it will help their business.
• User will be able to list the needed steps for
researching a buyer persona.
• User will be able to select a good example of a
buyer persona.
• User will be able to write a buyer persona story.
Buyer Persona Training:

19. DESIGN
What are the
desired learning
objectives?
• User will be able to define what
a buyer persona is and how it
will help their business.
• User will be able to list the
needed steps for researching a
buyer persona.
• User will be able to select a
good example of a buyer
persona.
• User will be able to write a
buyer persona story.
Buyer Persona Training
• Buyer persona video 1
• Buyer persona video 2
• Buyer persona quiz
• Buyer persona examples
• Buyer persona tool walk-
through

20. Create and assemble content assets
blueprinted in the design phase.
Review and revise according to feedback.
DEVELOPMENT

21. Evaluation of the design.
Review curriculum, learning outcomes,
method of delivery, and testing
procedures.
IMPLEMENT

22. Review content and testing methods and
determine improvements that can be
made. There are always improvements!
EVALUATION

23. EVALUATION
Has the desired new
behavior occurred?
User will be able
to create a
primary buyer
persona.

24. EVALUATION
Has the desired new
behavior occurred?
User will be able
to create a
primary buyer
persona.

25. EVALUATION
Has the desired new
behavior occurred?
User will be able
to create a
primary buyer
persona.

26. EVALUATION
Has the desired new
behavior occurred?
User will be able
to create a
primary buyer
persona.

27. EVALUATION
Has the desired new
behavior occurred?
User will be able
to create a
primary buyer
persona.

28. EVALUATION
Has the desired new
behavior occurred?
User will be able
to create a
primary buyer
persona.

29. EVALUATION
DEVELOPMENT
ANALYZE
DESIGNIMPLEMENT
REVISION
REVISION REVISION
REVISION
ADDIE

30. THE OUTCOME
MODULAR TRAINING

31. • Higher video engagement rates
• Improved test and quiz scores
• Increased tool adoption
THE OUTCOME

32. THANK YOU.
Lindsay Thibeault | @LindsayRegina | @HubSpotAcademy