Talk IT_ Oracle_박소희_110809

© 2011, Oracle.
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains
at the sole discretion of Oracle"

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BI 플랫폼의 새로운 트렌드와 요소기술

2011-08-09

박소희
Oracle EPM/BI

The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.

© 2011, Oracle.

Agenda
• Business Intelligence Challenges
• Solution Overview
• Customer Success
• Conclusion and Next Steps

© 2011, Oracle.

Fact: Disconnect Between
Analytics and Action
• “One-off”, ad-hoc analyses are difficult to re-use
• Scenario modeling is manual and time intensive
• Difficult to link strategy to the real-world facts

What Happened? Why Did it Happen?

Take Action How to Optimize
Who Does What? Across Alternatives?

© 2011, Oracle.

Fact: Expensive Analytic Silos Perceived
as Quick Fix

• Multiple BI tools impact
analytical productivity
• Flawed view of business
performance
• Emergence of shadow BI
projects
• Higher costs from fragmented
BI infrastructure MARKETING

FINANCE

SALES

MANUFACTURING

© 2011, Oracle.

Fact: BI Requirements
Continually Evolve
• 50% of analytic requirements changed in the first
year
• Difficult to incorporate new or emerging data
sources
• Expensive to integrate BI with IT infrastructure
• Development risk is result

50%
CHANGE

© 2011, Oracle.


Solution Overview:
Oracle BI Foundation

© 2011, Oracle.

Oracle Business Intelligence Foundation
Built to Last and Made For Change

First Intelligent Business Process
Improve business performance by linking
insight to action

Lowest Cost of Ownership
Reusable analytic assets deliver productivity and
provide consistent enterprise metrics

Start Small and Evolve
Manage risk with single analytic framework
across a range of schemas and deployment options

© 2011, Oracle.

Insight Driven Business Processes

“Business intelligence is moving into the
context of the business process, not just to
make users’ information experience more
effective, but also to allow for business
process optimization.”

© 2011, Oracle.

Intelligent Decision Cycle
Analytics Power Intelligent Business Processes

1 2
What Happened? Why Did it Happen?

4 3

© 2011, Oracle.

Intelligent Decision Cycle
Analytics Power Intelligent Business Processes

1 2
What Happened?
Why Did it Happen?
KPI Watch List: Analyze: Extra support
Customer satisfaction required for retail
customers, no margin for
and renewal rates are additional support.
below expectations
Should we adjust
discounts at retail?

4 3

Approve: new discount Model: How much extra
policy for retail stores cost to satisfy retail vs.
Update: KPIs and track online customers? How
performance against new much in lost sales if
targets discounts are reduced?

© 2011, Oracle.

Set Strategic Goals, Track Initiatives and
Detect Variances
1
What Happened?

© 2011, Oracle.

Unified Interface for all Analytic Functions
Improves User Adoption and Self-Service
2
Why Did it Happen?
• Single analytic
view across all
data sources.
• Advanced
interactive analysis,
regardless of data
source
• Same powerful
analytic context
available in
Microsoft Office
tools.

© 2011, Oracle.

What MIT Sloan Is Saying
“Senior executives want scenarios and
simulations that provide immediate guidance
on the best actions to take when disruptions
occur – ranging from unexpected competitors
or an earthquake in a supply zone to a
customer signaling a desire to switch
providers.”

© 2011, Oracle.

Create Scenarios to Model Future Outcomes

3
How to Optimize Across Alternatives?

• Model Complex Business
Scenarios
– Advanced calculation
engine
– Intuitive dimensions,
derived metrics
• Single view of the business
• Centralized, User-oriented
– Functions, calculations,
consolidations

© 2011, Oracle.

Link Insights to Action
Embed BI to Shorten Decision Cycles

4
Take Action Who Does What?

© 2011, Oracle.

Intelligent Decision Cycles In the Organization
Pervasive Insight-Driven Management Processes

STRATEGIC • Shared KPIs
• Shared Metrics & Targets
• Consistent Metadata
• Tie Strategy to Operations
PLANNING

OPERATIONAL

Drive intelligence decision cycles across all levels of
management from strategy to operational execution

© 2011, Oracle.

Reusable Analytic Assets
Common Enterprise Information Model Enables Scale
PRESENTATION LAYER
• User Roles, Preferences MORE VALUE
• Simplified View
• Member Selection
• Logical SQL Interface • Insulates Users from
Complexity
SEMANTIC OBJECT LAYER
• Consistent Definition
• Dimensions
• Hierarchies of Business Metrics
• Measures & Calculations
• Calculations
• Aggregation Rules • Easier Maintenance
• Time Series
• Model Once, Deploy
PHYSICAL LAYER
Everywhere
• Map Physical Data • Any Set of Data Sources
• Connections
• Schema

REUSABLE

© 2011, Oracle.

Analytical Collaboration Improves Productivity

Scenario Scorecards
Analysis
Predictive Analysis Mobile

Strategy Maps

Interactive
Dashboards

Secure Search

Ad-hoc Analysis

Office Integration
Geographic
Visualization

Business
Tablet Processes
Production
Reporting Embedded in
Applications

© 2011, Oracle.

Middleware Integration Lowers Deployment
Costs

© 2011, Oracle.

Application-Driven BI
Standards-based Application Integration

© 2011, Oracle.

Start Small and Evolve Your BI Strategy
Single BI Foundation For All Analytic Functionality

Process
Strategic Integration
Scorecards
Scenario
Analysis
Predictive
Analytics

Interactive
Dashboards

Operational
Reporting

© 2011, Oracle.

Direct Reporting Against Any Data Source
Any Data Source Becomes an Information Asset

Business
Process

Unstructured XML Files
Data
OLAP
Cubes
Data
Warehouse

Packaged
Applications

© 2011, Oracle.

Business Intelligence Customers
Business Analytic Tools and Applications
Communications Public Sector Finance / Banking Consumer Goods High Tech

Retail Aero / Industrial Insurance / Health Life Sciences Travel & Transport

© 2011, Oracle.

BT Sharpens its Intelligence with Oracle BI

BT is one of Europe’s leading providers of telecommunications
services, with over £8.5 billion in revenue and over 18,000
employees.

Before After
 Need to replace slow, fragmented  Implemented OBIEE in 100 days to
reporting processes 1,200 sales, marketing, and service
 Desire to develop more timely insight staff
into sales, marketing, and service  Ability to monitor and manage
interactions customer and business performance
 Need to avoid duplication in customer
 Improved access to sales opportunity
communications
pipeline data
 Want the ability to monitor and
manage customer and business  Replaced 95% of manual sales
performance. reporting
 Reduced cost per lead by 41%

© 2011, Oracle.

Rapid Deployment and Quick ROI
7-Figure return in 5 months
Black & Decker: Hardware & Home Improvement Group was
formed in 1989 as a division of Black & Decker. Headquartered in
Lake Forest, California, the revenue of this division exceeds $1B.

Before After

 Expensive, error prone, time  Procurement & Spend Analytics +
consuming manual process to Essbase deployed in 16 weeks
generate spend data  Provides “visibility to spend data that
 Users combining data from 14 QAD was previously unavailable”
instances, Salesforce.com, SAP,  IT spend reduced 36% vs previous
Manugistics, MSFT Access and Excel Cognos solution
 Several multi-year Cognos projects  SG&A report produced in 5 minutes
had failed to deliver value versus 8 hours
 No single source of truth for spend  “7 Figure Supplier Rebates” were
data; supplier rebates were being identified within weeks of go-live,
missed resulting in immediate ROI.

© 2011, Oracle.

Reduces Repair Expenses with Oracle BI

Union Pacific is the largest railroad in North America, with
revenue of $14B and coverage of 23 states.

Before After
 Need to improve railroad track  With OBIEE, deployed 300+ analytic
maintenance activities applications for Maintenance, Safety,
 Desire to improve allocation of and Business Performance Mgmt.
maintenance spend  4,000+ users access multiple TB of
 Goal of improving employee safety data spanning Oracle, Teradata and
 Need to increase levels of customer 3rd party sources
satisfaction  Maintenance issues detected before
 Increase productivity and lower track shutdowns are required
operating costs
 Improved on-time deliveries and
customer satisfaction
 Reduced operating expenses

© 2011, Oracle.

Cisco Leverages BI Across the Enterprise
Single cross-functional BI solution

Cisco Systems is the worldwide leader in networking equipment
for the Internet.

Before After
 Desire to provide business  Deployed OBIEE as enterprise BI
performance visibility to executives solution across Sales, Marketing, HR,
and line of business managers across Finance, Quality & Manufacturing
sales, marketing and finance
 18,000 users, growing to 40,000; 10+
 Need to transform marketing TB of data
organization to metrics-based focus
 Senior management tracks near real-
 Need to provide executive visibility
time sales performance
into key HR performance metrics
 Enhances ability to reallocate scarce
resources to impact performance
 30% employee productivity gain

© 2011, Oracle.

Florida State University Selects Oracle BI End
Users Can Monitor Financial Performance
National graduate research university, 35,000+ students, $1B
annual operating budget, with more than 8,000 Employees.

Before After
 Unable to track budget, expended,  Oracle BI Publisher and Oracle BI EE
encumbered, and remaining will enable Florida State University to
balances across various levels of view multiple levels of data, quickly
the University and efficiently. Can now aggressively
 End-users unable to interact with track spending across all levels of the
data, view data at different levels, university.
and drill into data without IT help  End-users can access complex data
 Could not provide HR based data in a meaningful fashion without
for demographic and regulatory custom development by IT under the
reporting in timely fashion previous solution.
 Dramatic reduction in report requests
to IT.
 University-wide, consistent view of
financial performance and HR costs.

© 2011, Oracle.

Gartner: Magic Quadrant for Business
Intelligence Platforms, 2011
The Magic Quadrant is copyrighted 27 January
2011 by Gartner, Inc. and is reused with permission.
The Magic Quadrant is a graphical representation of
a marketplace at and for a specific time period. It
depicts Gartner's analysis of how certain vendors
measure against criteria for that marketplace, as
defined by Gartner. Gartner does not endorse any
vendor, product or service depicted in the Magic
Quadrant, and does not advise technology users to
select only those vendors placed in the "Leaders"
quadrant. The Magic Quadrant is intended solely as
a research tool, and is not meant to be a specific
guide to action. Gartner disclaims all warranties,
express or implied, with respect to this research,
including any warranties of merchantability or fitness
for a particular purpose.

This Magic Quadrant graphic was published by
Gartner, Inc. as part of a larger research note and
should be evaluated in the context of the entire
report. The Gartner report is available upon request
from Oracle.

Source: Gartner, Inc., “Magic Quadrant for Business
Intelligence Platforms, 2011” by Rita L. Sallam,
James Richardson, John Hagerty, Bill Hostmann.
27 January 2011.

© 2011, Oracle.

Oracle’s Integrated Analytic Solution
Built on the Business Intelligence Foundation
• Financials • Sales
• HR • Marketing
• Procure & Spend • Service
• Projects • Contact Center
• Supply Chain • Price
• Order Management • Loyalty
• Logistics

• Financial Close • Financial Services
• Strategic Planning • Communications
• Planning & • Healthcare
Forecasting • Retail
• Profitability
Management

© 2011, Oracle.

Talk IT_ Oracle_박소희_110809

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