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#BrightonFuse
Brighton Fuse:
An interpretation of the research from Wired Sussex
#BrightonFuse
They funded it
#BrightonFuse
They all supported it
#BrightonFuse
We delivered it
#BrightonFuse
#BrightonFuse
www.brightonfuse.com
The full #BrightonFuse research
report, the executive summary
and our policy recommendations
are available to download on
#BrightonFuse
#BrightonFuse
This is where it started…
Creative + Digital + IT = CDIT
Arts + Humanities + Design + Digital Technology
#BrightonFuse
“It's in Apple's DNA that
technology alone is not enough —
it's technology married with
liberal arts, married with the
humanities, that yields us the
result that makes our heart sing”.
Steve Jobs
#BrightonFuse
The Brighton Fuse research
looks at the scale of this CDIT
sector in Brighton and the
impact and interplay of talent,
businesses and cluster
#BrightonFuse
The Method
7,500+ businesses individually reviewed
1,495 indentified as being part of the cluster
32.4% response rate to detailed questionnaire
75+ in depth follow up interviews
Our research…
#BrightonFuse
What is the CDIT sector worth?
0
100
200
300
400
500
600
700
800
900
1000
Universities Visitor
Economy
Nighttime
economy
CDIT
£
M
I
L
L
I
O
N
S
£713m
#BrightonFuse
Growth of Brighton’s CDIT sector
14.7% per annum on average
3.8% median
Vs 0.7% for overall UK economy
#BrightonFuse
4x Brighton & Hove’s overall economy
2x as fast as same sectors in rest of South East England
10x UK’s overall economy
Jobs Growth
in Brighton’s CDIT sector
#BrightonFuse
“ I thought, seven years at [a London IT services
company], going back to start a business in Brighton,
I’ll clean up! I’ll have people begging me to work for
them.
I knew there would be a lot of people doing digital
stuff in Brighton but I just didn’t think the
competition would be particularly hot.
And I found out very quickly within about two or
three weeks that Brighton actually had some really
good established businesses that were doing world-
leading stuff.”
#BrightonFuse
The CDIT entrepreneurs
circa90%
are ‘outsiders’
73% said lifestyle was an important reason,
30% said it was the main reason
#BrightonFuse
It’s the place, stupid
Brighton is “great weekends...a city of
creative people, whether its journalists,
musicians or artists; the Brighton Festival,
the slightly alternative and bohemian
aspect to the brand”
#BrightonFuse
“Lifestyle was a part of it. I think I’d just had
enough of London really. I liked the idea of
being able to walk to work, a short-ride to
work, and just work-life balance was really up
there.
But also I’d noticed that there were more
professional companies here. The perception
I’d had ten, twelve years ago was that it was
guy’s in their bedroom; whereas when I moved
here four, five years ago there was a lot more
serious companies coming up.”
#BrightonFuse
The degrees they have…
#BrightonFuse
Unfused Only focus on either creative
content or technology
Fused Bring together creative content
and technology
Superfused
Creative content combined with
technology is the core of their value
proposition
3 categories of CDIT business
#BrightonFuse
“Our development environment means that …if
an artist changes a graphic it’s immediately
reflected in the build that the developer’s doing
through a conversion system, so it’s very kind of
closely integrated… everyone’s mixed up...
We’ve never really wanted to pursue a
‘developers on one floor and artists on another’
model, Our projects are very creative, but that
creativity is always under-pinned by technology
and we have to evolve the creative vision side by
side with what the tech will do.”
Juliet Tzbar, Plug-in Media
#BrightonFuse
Growth rates by fusion
7.0%
17.9%
20.8%
14.7%
-1.2%
3.8%
8.8%
3.8%
-5% 0% 5% 10% 15% 20% 25%
Unfused
Fused
Superfused
Total
Average growth Median growth
#BrightonFuse
“Tech …designer …host, they’re all part of an
ecosystem... if your target is to entice your
consumer to do something or to give them a
great user experience, or whatever it might
be, any one of those technological or design
things can be the hole in the boat that makes
it sink.
Covering the bases of all of those things, (has)
helped us grow quite quickly.”
Mike Hollingbery, BozBoz
#BrightonFuse
Brighton’s Talent Economy
An opportunity…
…and a challenge
#BrightonFuse
Brighton’s Talent Economy
“We give people time to
experiment together, to
fiddle about”
“…We invite
inspirational and
motivational peers in to
give talks”
“Staff are regularly given
time on specifically to
discuss with the team
something interesting or
relevant they have read”
“We have 3d printers and
stuff for people to play
around with”
“Our studio and the way it
looks and feels helps to
define who we are...”
#BrightonFuse
#BrightonFuse
Are we ambitious?
Ambitious for what?
Compared to whom?
Limits on your ambition
#BrightonFuse
Its innovation Jim,
but not as we know it…
CDIT businesses in
Brighton are good at
creating value…
#BrightonFuse
Innovation activities
#BrightonFuse
…But they are far less
successful at capturing value
Only 1% of businesses registered IP during the
previous 12 months
50% of businesses appear to be producing
materials eligible for copyright, but only 8% have
royalties as a source of revenue
#BrightonFuse
Some things are designed
to create value and leave
value capture to others
#BrightonFuse
Delivers significant value to the local economy
Is driven by SuperFused businesses which are:
– Very fast growing
– More likely to be innovating with products and
services, markets and methods
– More likely to emphasise a company culture
designed to attract, nurture and grow its talent
– More likely to network
Brighton’s CDIT cluster...
Is growing rapidly
#BrightonFuse
#BrightonFuse
What
is to be
done?
#BrightonFuse
“Our new office in Manhattan is
cheaper
than our Brighton HQ
– in the centre of Manhattan!”
“How can we seriously
call ourselves a digital cluster
with such cr*p broadband?
Its better at home than at
work.”
“we need to re-think our
education system so that it meets
the needs of our society and our
businesses as they are now, not
how they were”
Jenni Lloyd, Nixon McInnnes
#BrightonFuse
SuperFused:
Brighton’s Talent Economy
#BrightonFuse
#BrightonFuse

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Brighton fuse: an interpretation of the research from wired sussex

  • 1. #BrightonFuse Brighton Fuse: An interpretation of the research from Wired Sussex
  • 6. #BrightonFuse www.brightonfuse.com The full #BrightonFuse research report, the executive summary and our policy recommendations are available to download on
  • 8. #BrightonFuse This is where it started… Creative + Digital + IT = CDIT Arts + Humanities + Design + Digital Technology
  • 9. #BrightonFuse “It's in Apple's DNA that technology alone is not enough — it's technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing”. Steve Jobs
  • 10. #BrightonFuse The Brighton Fuse research looks at the scale of this CDIT sector in Brighton and the impact and interplay of talent, businesses and cluster
  • 11. #BrightonFuse The Method 7,500+ businesses individually reviewed 1,495 indentified as being part of the cluster 32.4% response rate to detailed questionnaire 75+ in depth follow up interviews Our research…
  • 12. #BrightonFuse What is the CDIT sector worth? 0 100 200 300 400 500 600 700 800 900 1000 Universities Visitor Economy Nighttime economy CDIT £ M I L L I O N S £713m
  • 13. #BrightonFuse Growth of Brighton’s CDIT sector 14.7% per annum on average 3.8% median Vs 0.7% for overall UK economy
  • 14. #BrightonFuse 4x Brighton & Hove’s overall economy 2x as fast as same sectors in rest of South East England 10x UK’s overall economy Jobs Growth in Brighton’s CDIT sector
  • 15. #BrightonFuse “ I thought, seven years at [a London IT services company], going back to start a business in Brighton, I’ll clean up! I’ll have people begging me to work for them. I knew there would be a lot of people doing digital stuff in Brighton but I just didn’t think the competition would be particularly hot. And I found out very quickly within about two or three weeks that Brighton actually had some really good established businesses that were doing world- leading stuff.”
  • 16. #BrightonFuse The CDIT entrepreneurs circa90% are ‘outsiders’ 73% said lifestyle was an important reason, 30% said it was the main reason
  • 17. #BrightonFuse It’s the place, stupid Brighton is “great weekends...a city of creative people, whether its journalists, musicians or artists; the Brighton Festival, the slightly alternative and bohemian aspect to the brand”
  • 18. #BrightonFuse “Lifestyle was a part of it. I think I’d just had enough of London really. I liked the idea of being able to walk to work, a short-ride to work, and just work-life balance was really up there. But also I’d noticed that there were more professional companies here. The perception I’d had ten, twelve years ago was that it was guy’s in their bedroom; whereas when I moved here four, five years ago there was a lot more serious companies coming up.”
  • 20. #BrightonFuse Unfused Only focus on either creative content or technology Fused Bring together creative content and technology Superfused Creative content combined with technology is the core of their value proposition 3 categories of CDIT business
  • 21. #BrightonFuse “Our development environment means that …if an artist changes a graphic it’s immediately reflected in the build that the developer’s doing through a conversion system, so it’s very kind of closely integrated… everyone’s mixed up... We’ve never really wanted to pursue a ‘developers on one floor and artists on another’ model, Our projects are very creative, but that creativity is always under-pinned by technology and we have to evolve the creative vision side by side with what the tech will do.” Juliet Tzbar, Plug-in Media
  • 22. #BrightonFuse Growth rates by fusion 7.0% 17.9% 20.8% 14.7% -1.2% 3.8% 8.8% 3.8% -5% 0% 5% 10% 15% 20% 25% Unfused Fused Superfused Total Average growth Median growth
  • 23. #BrightonFuse “Tech …designer …host, they’re all part of an ecosystem... if your target is to entice your consumer to do something or to give them a great user experience, or whatever it might be, any one of those technological or design things can be the hole in the boat that makes it sink. Covering the bases of all of those things, (has) helped us grow quite quickly.” Mike Hollingbery, BozBoz
  • 24. #BrightonFuse Brighton’s Talent Economy An opportunity… …and a challenge
  • 25. #BrightonFuse Brighton’s Talent Economy “We give people time to experiment together, to fiddle about” “…We invite inspirational and motivational peers in to give talks” “Staff are regularly given time on specifically to discuss with the team something interesting or relevant they have read” “We have 3d printers and stuff for people to play around with” “Our studio and the way it looks and feels helps to define who we are...”
  • 27. #BrightonFuse Are we ambitious? Ambitious for what? Compared to whom? Limits on your ambition
  • 28. #BrightonFuse Its innovation Jim, but not as we know it… CDIT businesses in Brighton are good at creating value…
  • 30. #BrightonFuse …But they are far less successful at capturing value Only 1% of businesses registered IP during the previous 12 months 50% of businesses appear to be producing materials eligible for copyright, but only 8% have royalties as a source of revenue
  • 31. #BrightonFuse Some things are designed to create value and leave value capture to others
  • 32. #BrightonFuse Delivers significant value to the local economy Is driven by SuperFused businesses which are: – Very fast growing – More likely to be innovating with products and services, markets and methods – More likely to emphasise a company culture designed to attract, nurture and grow its talent – More likely to network Brighton’s CDIT cluster... Is growing rapidly
  • 35. #BrightonFuse “Our new office in Manhattan is cheaper than our Brighton HQ – in the centre of Manhattan!” “How can we seriously call ourselves a digital cluster with such cr*p broadband? Its better at home than at work.” “we need to re-think our education system so that it meets the needs of our society and our businesses as they are now, not how they were” Jenni Lloyd, Nixon McInnnes