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Corporate Social Responsibility
Perspective Management
Content
•
•
•
•
•

About Birla’s
Company Overview.
Corporate Social Responsibility (CSR).
CSR of Aditya Birla Group.
Futur...
About Birla’s Group
•

Birla Group started at 1857.

• Shiv Narayan Birla started cotton trading operation in the small to...
COMPANY OVERVIEW
•A US $40 billion corporation, in the League of Fortune 500

Employee strenghts 136,000 42 different nat...
TELECOM
NON
FERROUS
METAL

FERTILIZER

RETAIL

ADITYA
BIRLA
GROUP

CEMENTS

ALUMINUM
PRODUCTS

CARBON
BLACK
TEXTILE
TELECOM
IDEA

RETAIL
MORE
CEMENT
ULTRATECH CEMENT

ALUMINIUM PRODUCTION
TEXTILE
ADITYA BIRLA NUVO
CARBON BLACK

FERTILIZER
NON FERROUS METAL
Corporate social responsibility of Aditya Birla
•

Our vision is –
“to actively contribute to the social and economic deve...
Our strategies
“Give a hungry man fish for a day, he will eat it and the next day, he would be hungry again.
Instead, if y...
Our focus area
Our rural development activities span five key
•

Education

•

Healthcare

•

Sustainable livelihood

•

I...
Education
•

In Education, our endeavour is to spark the desire for learning through

•

Formal schools

•

Balwadis for e...
Health Care
•

Pulse polio programme

•

Mobile clinics — doctors' visits

•

General and multispecialty medical camps, cl...
Sustainable livelihood
•

Providing livelihood in a locally appropriate and environmentally sustainable manner

•

Formati...
Infrastructure
•

Housing, water and sanitation are a priority.

•

50 million houses for families

•

water is a perennia...
Social Change
•

Dowry less marriage

•

Widow remarriage

•

Awareness programmes on anti social issues

•

De-addiction ...
FUTURE COMMITMENTS
We believe and act on generosity and compassion, characterised by a willingness to
build a society that...
CONTD.
Arising from this the focus areas that have emerged are Education, Health
care, Sustainable livelihood, Infrastruct...
Thank You
CSR OF ADITYA BIRLA GROUP OF COMPANIES.
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CSR OF ADITYA BIRLA GROUP OF COMPANIES.

WE BASICALLY WANTED TO SHARE OUR MBA PROJECT WITH YOU..
TOPIC : CORPORATE SOCIAL RESPONSIBILITY OF ADITYA BIRLA.
ITS DONE AND WRITTEN IN A LAYMAN'S LANGUAGE SO AS FOR PUBLIC'S BETTER UNDERSTANDING.

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CSR OF ADITYA BIRLA GROUP OF COMPANIES.

  1. 1. Corporate Social Responsibility Perspective Management
  2. 2. Content • • • • • About Birla’s Company Overview. Corporate Social Responsibility (CSR). CSR of Aditya Birla Group. Future commitments
  3. 3. About Birla’s Group • Birla Group started at 1857. • Shiv Narayan Birla started cotton trading operation in the small town of pilani in rajasthan. • Ghyanshyamdas Birla(GD birla)--he set the manufacturing company. • Grandson of G.D.Birla is Aditya Vikram Birla(A.V.Birla) • Son of A.V.Birla is Kumar mangalam Birla(K.M.Birla)
  4. 4. COMPANY OVERVIEW •A US $40 billion corporation, in the League of Fortune 500 Employee strenghts 136,000 42 different nationalities Ranked Number 4 in the global ‘Top Companies for Leaders’ survey  Ranked Number 1 in Asia Pacific for 2011 Over 50 per cent revenues flow from its overseas operations The Group operates in 36 countries
  5. 5. TELECOM NON FERROUS METAL FERTILIZER RETAIL ADITYA BIRLA GROUP CEMENTS ALUMINUM PRODUCTS CARBON BLACK TEXTILE
  6. 6. TELECOM IDEA RETAIL MORE
  7. 7. CEMENT ULTRATECH CEMENT ALUMINIUM PRODUCTION
  8. 8. TEXTILE ADITYA BIRLA NUVO
  9. 9. CARBON BLACK FERTILIZER
  10. 10. NON FERROUS METAL
  11. 11. Corporate social responsibility of Aditya Birla • Our vision is – “to actively contribute to the social and economic development of the communities in which we operate. In so doing build a better, sustainable way of life for the weaker sections of society and raise the country’s human development index”. • Reaching out to underserved communities is part of our DNA. • Believe in the trusteeship concept.
  12. 12. Our strategies “Give a hungry man fish for a day, he will eat it and the next day, he would be hungry again. Instead, if you taught him how to fish, he would be able to feed himself and his family for a lifetime."
  13. 13. Our focus area Our rural development activities span five key • Education • Healthcare • Sustainable livelihood • Infrastructure • Espousing social causes
  14. 14. Education • In Education, our endeavour is to spark the desire for learning through • Formal schools • Balwadis for elementary education • Quality primary education • Aditya Bal Vidya Mandirs • Girl child education • Adult education programmes.
  15. 15. Health Care • Pulse polio programme • Mobile clinics — doctors' visits • General and multispecialty medical camps, cleft lips • Reproductive and child health care, mid-day meal projects • Safe drinking water, sanitation — household toilets, community hospitals • HIV / AIDS, cancer, TB awareness and prevention camps • Blood donation
  16. 16. Sustainable livelihood • Providing livelihood in a locally appropriate and environmentally sustainable manner • Formation of Self Help Groups for women empowerment • Vocational training through Aditya Birla Rural Technology Parks • Agriculture development • Watershed development • Partnership with Industrial Training Institutes.
  17. 17. Infrastructure • Housing, water and sanitation are a priority. • 50 million houses for families • water is a perennial problem. • sanitation and hygiene • renewable sources of energy.
  18. 18. Social Change • Dowry less marriage • Widow remarriage • Awareness programmes on anti social issues • De-addiction campaigns and programmes • Espousing basic moral values.
  19. 19. FUTURE COMMITMENTS We believe and act on generosity and compassion, characterised by a willingness to build a society that works for everyone. This is the cornerstone of our CSR policy.
  20. 20. CONTD. Arising from this the focus areas that have emerged are Education, Health care, Sustainable livelihood, Infrastructure development, and espousing social causes. All of our community projects are carried out under the aegis of The Aditya Birla Centre for Community Initiatives and Rural Development.
  21. 21. Thank You

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WE BASICALLY WANTED TO SHARE OUR MBA PROJECT WITH YOU.. TOPIC : CORPORATE SOCIAL RESPONSIBILITY OF ADITYA BIRLA. ITS DONE AND WRITTEN IN A LAYMAN'S LANGUAGE SO AS FOR PUBLIC'S BETTER UNDERSTANDING.

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