Griffin Technology and CafePress Services share strategies on how they’ve grown their own commerce castles using the 9 pillars of retention. At Magento Imagine Commerce 2015, Mike Shepherd and Bethany Ruopp presented successful ways to win-back customers, get existing customers to buy more and ways recover abandoned carts. Learn from Mike, Bethany, and Brad McGinity of Windsor Circle on how to leverage predictive retail analytics and data-driven marketing automation to maximize revenue from your existing custom

1. Build Your eCommerce Castle
with 9 Pillars of Retention
• Windsor Circle
• Griffin Technology
• CafePress Services

2. Speakers
Mike Shepherd
Griffin Technology
Brad McGinity
Windsor Circle
Bethany Ruopp
CafePress Services

3. What is Windsor Circle?
WC Promise
5 days to “go live” or
a free month!
Amazon retains
75% of its
customers.
How about you?
Retailers lose
millions from
abandoned carts.
Recover over 15%!
Pretty graphs aren’t
enough.
Automate now and
drive revenue!
Retention Automation For Retailers

4. 9 Pillars of Retention

5. Connect

6. Griffin Technology
Mike Shepherd
eCommerce | Social Media Coordinator

8. Target 1x Purchasers Target 2x Purchasers

9. Help Your Customers Buy More
2X engagement vs.
promotional emails

10. Help Your Customers Buy More
2X engagement vs.
promotional emails
Convert 315% more often

11. CafePress Services
Bethany Ruopp
Sr. Marketing Manager

12. Help Your Customers Buy More

13. Help Your Customers Buy More
Open Rate: 50% Higher

14. Help Your Customers Buy More
Open Rate: 50% Higher
Clickthrough Rate: 150% Higher

15. Help Your Customers Buy More
Open Rate: 50% Higher
Clickthrough Rate: 150% Higher
Conversion Rate: 222% Higher

16. Help Your Customers Buy More
Open Rate: 50% Higher
Clickthrough Rate: 150% Higher
Conversion Rate: 222% Higher
Order Value: 40% Higher

17. Help Your Customers Buy More
Open Rate: 50% Higher
Clickthrough Rate: 150% Higher
Conversion Rate: 222% Higher
Order Value: 40% Higher
Total Revenue: 160% Higher

18. Help Your Customers Buy More
What works:
• Segment Your Customer Groups
• Offer discounts based on buying
behavior
• Simple content changes

20. Win Back Churning Customers

21. Win Back Churning Customers
31% open rate vs.
8.2% open rate

22. Cart Recovery

23. Cart Recovery
Open Rate: 57% Higher

24. Cart Recovery
Open Rate: 57% Higher
Conversion Rate: 10%

25. Cart Recovery
Open Rate: 57% Higher
Conversion Rate: 10%
ROI: 500%

26. Save Churning Customers
What works:
• Abandoned cart triggered emails
• Compelling offer
• Use helpful language

28. Thank Your Customers

29. Thank Your Customers
Open Rate: 96% Higher

30. Thank Your Customers
Open Rate: 96% Higher
Clickthrough Rate: 87% Higher

31. Thank Your Customers
Open Rate: 96% Higher
Clickthrough Rate: 87% Higher
Conversion Rate: 213% Higher

32. Thank Your Customers
What works:
• Clear appreciation language
• Communicating directly after
purchase
• Acknowledge your BEST customers

35. Questions? Visit us at Lounge #301

36. Thank you!