See some of the most operative but least discussed web design tips and tricks to elevate the appeal, effectiveness and ultimately the standards of your website.

1. WEBDESIGN
TIPSYOUWILL
FINDBENEFICIAL
KEY

2. KEYWEBDESIGNTIPSYOUWILLFIND
BENEFICIAL
Thedesignofyourwebsitedeterminesitsmarketingpotentialtoagreatextent.Inthedigitized
infrastructureofbusiness,competitioninthecyberspaceishighamonggenericbrands.You
needtostandoutwithyourwebsiteinthiscompetitiveclutter.Evidently,mostofthecompanies
seekwebdesignanddevelopmentservicesfromexperts.Awell-designedwebsitegoesalong
wayinmouldingthewayyoumarketyourproducts.Infact,websiteshaveturnedintopowerful
toolsformarketinginthevirtualspace.Avisuallyappealingwebsitecanattractyourcustomers
andengagethemforalongerspan.

3. HerearecertainWEBDESIGNTIPSANDTRICKSthatyouwillfindhandy.
WhileusingCodekitforreloadingbrowsers,businessownersareabletoviewthechangesinthe
browsersinstantly.Youneednotreloaditagainanditsimplifiestheprocess.Codekitisessen-
tial,particularlyifyouareusingMac.Asmallcostisinvolvedintheprocessanditwillhelpyou
torefreshthebrowserfast.
CODEKITFORBROWSERRELOADING
Applyingglobalchangescanhelpprofessionalsfromalldomainsoftheindustryinstrengthening
theirwebsites.Thewebsitedesigningprocesswillgetaboost,whenyouadoptthisstrategyat
theearlyphaseofthedesignprocess.ThewildcardCSSruleworksoutwellinthesecasesand
fortheselector,youcanuseanasterisk.
APPLYINGGLOBALCHANGES

4. Theoutlinesshouldbesetingarishcolours.Shadeslikered,blue,greenandyellowworkout
wellinthesecases.Thiswillallowyoutoinstantlyviewtherulesthatareappliedtothecontent
youarelookingat.
SETTINGGARISHOUTLINES
Checkoutthecharactercountperlineswhenyoudesignyourwebsite.Onanaverage,45-75
charactersineachlinemakeitsuitableforcomfortablereading.Inresponsiveandfluiddesigns,
youshouldplaceadummylineoftextonthepagealongwithanasterisk,with45characters.
Withanotherasterisk,thecharactercountshouldbe75.Nowresizethemtoviewthesizethat
canbecomfortablyread.
CHARACTERCOUNT
WiththeinceptionofHTML5,videoembalminghasbecomesimplified.However,designersface
aproblem inresizingthevideoresponsivelyandensuringappropriateresizingdegradesfor
Flash,incaseitdoesnotsupportHTML5embedding.FitVids,apopularjQueryplugin,canease
uptheprocess.
INTEGRATINGFITVIDSWHILEEMBALMINGVIDEOS

5. YoucaneliminateunnecessarybytesfromyourimagesbyusingSmushit.Theoptimizationtech-
niquesarebeneficialinthesecases,asoptimizedimageshelpthesitestoloadfaster.They
showabetterperformanceonmoredevices.
USESMUSHITFORREDUCINGIMAGESIZE
Incaseyouareexportingimagesfrom PhotoshoptoPNG,
youshouldtrytoexportitasan8bitPNGfile.Particularly,if
itdoes notneed transparency,you can integrate this
process.Thiswillnotaffectthequalityoftheimageinmost
ofthecases.Youwillbeabletoreducethesizeoftheimage
byalargeextent.
USE8BITPNGIMAGESWHILEEXPORTING
Ifyouarewillingtominimizethefilesizeandmaintaintransparencyatthesametime,use
PNGQuantforconvertingimages.Integratingthisprocess,24/32bitPNGscanbeconvertedto
8bitPNGsandyoucanmaintainthetransparencyatthesametime.
USEPNGQUANTTOCONVERTIMAGES
WhenyouusePhotoshop,youcanuseGuideGuide.Itisarow,columnandmidpointpanelused
intheeditingsoftware.Aswebsitesarebestdesignedingrid,youneedtosettheseupwhile
websitedesigning.However,itisatedioustaskandyoucaneaseuptheprocessbycreating
customgridsusingthistool.
USINGGUIDEGUIDE

6. Itisrecommendedtointegrateagridthatcanbedividedby2,3and4.Usea12-columngrid,
whichturnsouttobeaversatileonewhiledesigningyourwebsite.Youmaycheckoutthe
populargridtemplatesbeforedesigningthewebsite.
INTEGRATINGA12-COLUMNGRID
Whiledevelopingawebsite,choosingtherightcolourpanelplaysanimportantroleinincreasing
theappealofthewebsite.Tryoutvariouscolourschemes,ideasanddesignsinyourwebsiteto
enhanceitsappeal.
CHOOSINGTHECOLOUR
Enrichedtypographyaddstotheeleganceofyourwebsite.YoucanuseTypecast,apopular
appusedtodevelopthetypographyseamlessly.Thedeveloperscanbuildtypographicpalettes
andcomparethemeasilyusingthissoftware.
USETYPECASTTODESIGNTYPOGRAPHY

7. AfreeversionofTypecasthasbeenreleasedafterMonotypeandGoogleteamedup,whichyou
canaccessthroughGoogleFonts.DesignerscanchooseanyfontonthewebsiteforGoogle
FontsandgetacrosstotheTypecastappbyfollowingthelinkthatappears.
USINGTYPECASTANDCHOOSEGOOGLEFONTS
DesignerscanuseFontSquirreltogetfreefontsforthewebsite.Webdesignershavestruggled
overtheyearsinfindingtherightfontfortheirwebsite.YoucanuseFontSquirreltogetfree
websitefontsandusetheminyoursite.
FREEWEBFONTS
YoucanuseDropboxProasasimpleversioningsystem.Itcomeswithasmuchas100GBof
storagespaceandthedesignerscandealwithaccidentaldeletesmoreefficientlywiththistool.
USINGDROPBOXFORCONTROLLINGTHEVERSION
Websitedesignersoftenwhipoutthesketchbookattheoutset.However,youneedtochange
theapproachandslowdown.Itisnecessarytoadoptanapproachbasedonthescenario,and
notonthedesign.Theuser’sgoalsneedtobeestablishedfirmly.Youneedtoidentifytheir
needsandbuildthedesignaccordingly.
APPROACH
IfyourdesignideafitsonaPost-itnote,goahead.Designerswillgainclarityindecidingthe
strategiesthatarelikelytoworkoutwellforthem.Omittheelementsthatyoudonotneed.Get
acrosstoareputedwebdesignagencyforthenecessarysupport.
PLACEYOURWEBSITEONPOST-IT

8. NAMING THE LAYERS
While designing a website, you should name the layers wisely, making them as descriptive as
possible. This is what most professional companies offering web design services do. When
you try to locate it later on, this will eliminate your troubles. You can find it easily whenever you
want, when the layers are named systematically.
ELIMINATE UNNECESSARY LAYERS
While working on Photoshop, you should eliminate the layers that are not required. It will reduce
confusion and speed up the designing process. If you are willing to save the extra layers for
specific purposes, archive them to keep the space clutter-free.
LABELLING THE FOLDERS
Labelling the folders according to its contents simplify the designing process. You need to create
separate folders for images, fonts, logos and other resources. Label them accordingly to prevent
confusion in future.

9. Thefilenamingstrategyshouldhaveconsistencyinit.Whenyoustorethewebsiteelementsin
thesefiles,youshouldcomeupwithaplanabouthowyouaregoingtonamethefiles.Besides,
youshouldstoretheolderfilesinarchivedfolders,withspecificnames.Thiswillhelpyouto
locatethemlateron.
MAINTAINACONSISTENCYWITHTHENAMES
Asyouproceed,youneedtosavetheresourcestotheserver.Evenwhenyoutweakthefiles,
youshouldsavethemintheserver.Thiswillmakeyourrecentworkeasilyavailablewhenever
youneedthem.
SAVINGTHEWORKTOTHESERVER

10. ProfessionalwebsitedesignersoftenbankonPinteresttocollaboratewiththeirclientsonmood-
boards.Alargesectionoftheclientsprefersmoodboards,asitisanidealstrategytogatherthe
relevantelements.Theclientscanparticipateintheinitialdesigningprocessandcomeupwith
specificrecommendationsregardingthedesign.
USINGPINTERESTFORMOODBOARDS
Oneofthemosteffectivestrategiesforsuccessfulwebsitedesigningistowelcomenewchal-
lengesandinnovateideastocatertotheneedsoftheclients.Websitedesigningisadynamic
art,anddesigntrendskeeponevolving.Incorporatingcreativeideaswillenableyoutowelcome
newchallengesinthiscreativeart.
INNOVATEANDWELCOMENEW CHALLENGES
Youmayhaveawordwiththeexpertsfor
websitedesignideas.Typically,experienced
designers craftpowerfulwebsites fortheir
clients.Withtherightdesignelementsand
strategy,youcancraftapowerfulwebsitethat
can help your business explore greater
horizons.