Rogil Research

eyetracking rogil consumer behaviour shopper research reading pattern sensory marketing mix heatmap webtracking eeg neuroscience advertising impact of pack impact visual cues toyota ronny pauwels wim hamaekers neuro-research wolfsburg esomar eye tracking implicit measures sens-pack model verbal measures galvanic skin response (gsr) electroencephalogram (eeg) engagement findability attention exposure consideration interest reach schap objectief shoppers borrelgemak gsr ahold product claims acidity healthy low calory blind taste test flavour general liking strawberry jams natural sweetness hopper consumer research taste test beer kijkgedrag speciale bril analyse kijkgedrag sensory is emotion sensory preference perception versus reality taste innovation ludovic depoortere rogil research eye tracking glasses subconscious concept test pack researc impact animatics pre and post test objective measures consumer behavior observations observation cameras alken maes accompagnied shopping trips ethnography shopper marketing target audience marketing impact communication research message adapating male communication taste research innovations product development category management ijs rogil.eu sensory research smaaktest new product development stevia packaging and labeling brand pos otc packaging pack design pharmaceutical industry impulse session pharmacy