Wil Reynolds - link building mistakes 2011
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presentation in Sao Paulo for expon on link building mistakes and how to avoid making them.
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Wil Reynolds - link building mistakes 2011
- 4. Things we have actually screwed up 4
- 5. #1Trusting in “Trusted” link sources 5
- 6. #2 Poor competitive link research 6
- 7. #3 Having NO Muscle(Value of social) 7
- 8. Too much trust? 8
- 9. 9 Client who has links from
- 10. 10+ years online.edu links from research4 million searches / month Newspaper / magazine linksSome SERPS are adult categoryCEO is sought after by media outlets 10
- 11. 1st Page of Google = no one had these kind of linksWe had 15-20 11
- 12. Let me show you the reward we got… 12
- 13. 13
- 14. PAIN!!! 14
- 15. This does not mean that if you get a link from a quality source you go DOWN in rankings 15
- 16. Getting more quality links than your competitor is not always the path to success 16
- 17. NEVER HURTS 17
- 18. It does mean research would have showed us to not rely so heavily on that strategy… 18
- 19. Poor competitive link research 19
- 20. If your link building plan starts off every project the sameyou lose 20
- 21. Month 1 – directory/guest postsMonth 2 – infographicsMonth 3 – Blog OutreachMonth 4 – Linkable assetMonth 5 – Paid links / RoundupsMonth 6 – Badges / Directory 21
- 22. STOP THIS!!! 22
- 23. Start this… 23
- 24. 24
- 26. 26
- 27. Visuals! 27
- 28. 28
- 29. The research will show you where you are getting beat 29
- 30. 30
- 31. There are all types of linksQuestion: Which ones do you need? 31
- 32. Trust# of linksAnchor TextInternal LinksLongevity / Pace of links 32
- 33. I recommend you do all of them 33
- 34. Research first helps you prioritize better and get results faster 34
- 35. Execute, NOW! 35
- 36. You ever pour your heart and soul into a link idea and get few links? 36
- 37. You have no…social musclenetworkarmy of helpers 37
- 38. I’ve seen two companies launch the same link asset and one gets CRUSHED 38
- 39. Why? 39
- 40. Muscle! 40
- 41. The true value of doing social well is the MUSCLE 41
- 42. Will Critchlow – TechCrunch 42
- 43. Find people who are internet famous 43
- 44. Like this Guy! 44
- 45. We hired a top mom blogger 45
- 46. Has credible muscleNo “personas” 46
- 47. Forums are very helpful 47
- 48. Find top posters, employ them as your muscle 48
- 49. Have them:Post in forums for you(when it makes sense) 49
- 50. Get quality links in forums without polluting the web 50
- 51. Every linkable asset gets a Marketing PLAN! 51