Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results. We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.

1. What is your link building gameplan?? Date: October 7, 2011 Author: Wil Reynolds (@wilreynolds)

2. I learn from failure 2

3. Link Building Failures 3

4. Creative Link Building is rarely the sole path to success 4

5. Creative Link Building TrafficConversionsEngagement 5

6. Is high quality content that gets shared regularly really the way to go? 6

7. Sometimes, but… 7

8. Social’s impact on SEO is kinda indirect 8

9. Here’s a peek at some data… 9

10. 10

11. Who thinks that is a decent indicator? 11

12. 12

13. What about that one? 13

14. 14

15. Or anchor text the best indicator? 15

16. The last 3 companies 16

17. The first 4 companies 17

18. You tell me… 18

19. What should SEER do? 19

20. Wait till Google figures this out? 20

21. Who wants to lose their job? 21

22. Google has owned Feedburner5 years 22

23. Google has seen:SubscriptionsSubscription growthLinks 23

24. Google reader data 24

25. 25

26. Yet they can’t figure it out… 26

27. How long are you gonna wait? 27

28. Time for me to re-hash that preso 28

29. #1 Luggage 3 years 29

30. Frantic link buildingvs… 30

31. 31

32. How many of you develop a competitive link building analysis? 32

33. Update it every 6 months? 33

34. How are you getting beat on SERPs? 34

35. Visuals First! 35

36. 36

37. 37

38. 38

39. 39

40. Go from this 40

41. % Anchor text vs Brand Links

42. To this… 42

43. Importance of Visuals 43

44. Sometimes we all get too aggressive… 44

45. To Create this… 45

46. Domain/Page Auth# of linksArticlesForumsGuest postsLinkable assets 46

48. Study the types of sites you want links from

49. Inventory what they link out to

50. Infographics

51. PA/DA of linked site

52. Followers of linked site

53. Do they @ target sites?

55. 49

56. Hello Topsy 50

57. 51

58. 52 No Mention of SEER in tweet

59. 53 “I see your audience seems to go crazy for content XYZ, it typically gets X shares” So I thought I’d write in that vein… High value sites don’t accept any guest blog posts

60. # of linksBadges / Widgets 54

61. 55

62. 56

63. Don’t forget to optimize the widget page… 57

64. 58

65. # of linksBig time giveawaysTravel give away a trip for 4 = $3500(CEO has points even better) 350 entrants in the contest = 10 bux a link (cheaper than an article) 59

66. # of linksAdobe Creative Suite Giveaway1700 RT’s100 linksGraphic design bloggers 60

67. How to reverse engineer a badge strategy 61

68. 62

69. Great time to use SERP overlay… 63

70. 64

71. Rand’s tips:export.ly – locationsexport.ly - tagcrowd 65

72. 66

73. 67 GA Certified company!!

74. 68

75. Lets say you are getting beat on forums 69

76. Spam orAdd value 70

77. Top postersWritePromote NetworkedSpend all day on forums for FREE 71

78. 72

79. 73

80. Be Honest, Be Transparent 74

81. There’s the lazy wayfor content… 75

82. 76 How Long?

83. 250 dollars for an article? 77

84. bulletproof it for the long haul 78

85. 79

86. vs 80

87. 81

88. 82

89. site:amazon.com"most recent blog posts from" [keyword] 83

90. They BlogActive Following 84

91. Authors are promotional 85

92. Use Google Tools for ideas 86

93. 87

94. Phone interviewGoogle Voice 88

95. Press 4 89

96. 90

97. Willing to pay to build some truly authoritative content? 91

98. Keep spinning articles? 92

99. Who’s going to win in the long run? 93

100. My hope1 – You learned something new2 – How to get higher quality links3 – You take fewer shortcuts4 – IMPLEMENT in 30 days and tweet me when you do 94

101. Wil Reynolds@wilreynolds@seerinteractive 95