Enterprise SEOs struggle with many things, managing process, internal technology constraints, resource constraints, and preparing their enterprises for the future with new strategy. This presentation will help you get stuff done on link building and also provide content ideation strategies.

1. #C3NY
CONTENT IDEATION + LINKS
FOR THE LAZY MARKETER
Wil Reynolds, Associate, SEER Interactive

2. #C3NY
CONTENT IDEATION + LINKS
FOR THE BUSY MARKETER
Wil Reynolds, Associate, SEER Interactive

3. #C3NY
ABOUT ME
3
Wil Reynolds
@wilreynolds
SEER Interactive
Facebook.com/wilreynolds
wilr@seerinteractive.com
Associate

4. #C3NY
EVERY MARKETER IN HERE OF SLIDE
4 – credit j@son

5. #C3NY
EVERY MARKETER

6. #C3NY
HIT GOALS, BE LAZY WITH GREAT CONTENT
6

7. #C3NY
COMPANIES DO RCS AND FORGET
http://www.flickr.com/pho

8. #C3NY8

9. #C3NY

10. #C3NY

11. #C3NY
“CAMPAIGN” MENTALITY LEADS TO THIS
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/

12. #C3NY
GREAT CONTENT THAT GETS IGNORED
BREAKS MY HEART
http://www.flickr.com/photos/wolfsoul/2208699418

13. #C3NY
EVERY MARKETER OF SLIDE
http://www.flickr.com/pho
MY JOB

14. #C3NY
GREAT CONTENT THAT GETS IGNORED
BREAKS MY HEART
14

15. #C3NY
GREAT CONTENT THAT GETS IGNORED
BREAKS MY HEART
15

16. #C3NY
THERE IS NO CAMPAIGN, IT NEVER STOPS
http://www.flickr.com/photos/papagoiaba

17. #C3NY
CHALLENGE – BUILD ME A 12 MONTH
OUTREACH PLAN W/O ANY NEW ASSETS
17

18. #C3NY18
BRING IT ON!

19. #C3NY
@HANNAH_BO_BANNA
19

20. #C3NY
COPIED IMAGES FOR THE TAKING
20

21. #C3NY
They already link?
21

22. #C3NY
2 OPTIONS
22
Relationships
Links

23. #C3NY
LOGO + SPONSORSHIP -> @ADAMMELSON
23

24. #C3NY24
GAME ON!
PEOPLE
ARE
TALKING
TO YOU

25. #C3NY
ARE YOU LISTENING?
http://seer.is/wp-commenters
25
@iamchrisle

26. #C3NY
ARE YOU LISTENING?
• Extract the URLs of the people commenting on your blog
• Run Moz Metrics
• If you are creating engaging content, people will comment
26

27. #C3NY27

28. #C3NY28

29. #C3NY29
OUTCOME

30. #C3NY
DO IT TO A
COMPETITOR!

31. #C3NY31
WASTE LAND?

32. #C3NY
ARE YOU LISTENING?
Find the people in
32

33. #C3NY33
GREAT CONTENT GETS COPIED

34. #C3NY
COPYSCAPE!
@JHTSCHERCK
@AFREEZEE

35. #C3NY35

36. #C3NY36

37. #C3NY
COPYSCAPE
When you produce content people
actually want it gets copied.
37

38. #C3NY
MISSPELLED DOMAINS -> @ALLIE_OBRIEN
38

39. #C3NY
MISSPELLED DOMAINS
39

40. #C3NY
MISSPELLED DOMAINS
40

41. #C3NY
ARE YOU LISTENING?
41

42. #C3NY
PAY FOR YOUR LINKS, IF YOU HAVE GREAT
CONTENT
42

43. #C3NY
SMALL WINS = YOUR BOSS
http://www.flickr.com/photos/7864796@N05/816097257

44. #C3NY“BOUGHT IN”http://www.flickr.com/photos/7864796@N05/816097257

45. #C3NY
DON’T HIT ENTER
45

46. #C3NY
DON’T HIT ENTER
46

47. #C3NY
DON’T HIT ENTER
47

48. #C3NY
DON’T HIT ENTER
48

49. #C3NY
DON’T HIT ENTER
49

50. #C3NY
SHORT TERM THINKING
50

51. #C3NY
RARELY
CREATES
LONG TERM
VALUE
51

52. #C3NY
BRAND MARKETERS GET
“TEST BUDGETS”
JUDGED ON
LINKS
52

53. #C3NY
FUNNY BUT DOESN’T ADDRESS A NEED
53

54. #C3NY
PPC
PR
Marketing
Email
Advertising
Brand
SEO
LET’S GET A SEAT AT THE TABLE

55. #C3NY

56. #C3NY
WE CREATE
LONG TERM
VALUE
56

57. #C3NY57

58. #C3NY58

59. #C3NY59
Content for love > Content for SEO

60. #C3NY60
Content Chaos

61. #C3NY61
Content ORDER

62. #C3NY62

63. #C3NY63

64. #C3NY64

65. #C3NY65

66. #C3NY66

67. #C3NY67

68. #C3NY68

69. #C3NY69

70. #C3NY70

71. #C3NY71

72. #C3NY72

73. #C3NY73

74. #C3NY74
Make it

75. #C3NY7

76. #C3NY7

77. #C3NY

78. #C3NY

79. #C3NY

80. #C3NY80
Make it

81. #C3NY8

82. #C3NY8
Airbnb Neighborhoods

83. #C3NY8
http://www.airbnb.com/locations

84. #C3NY8

85. #C3NY8

86. #C3NY8

87. #C3NY8

88. #C3NY8

89. #C3NY8

90. #C3NY9

91. #C3NY91
Make it

92. #C3NY
CONTENT + LINKS FOR THE BUSY MARKETER
@WILREYNOLDS