Are you paying local SEO companies, yellow pages, lead sites, and Google all while avoiding the FREE opportunities right under your nose? Probably. In this presentation we show how "Real Company Stuff" can lead to Real Company Revenues for local. Are you going to have a story, a belief system, and a way to find people who need your help that you can just help, locally? There's tons of SEO opportunity out there for locally based business, are you looking under the rocks to see it?

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#RCS for Local?
@wilreynolds

3. Ready to buy a bike?

4. Battle for
Local

5. Is Social

6. Is a Story

7. Is Neighborly

8. NOT………
THIS!

9. What do you mean, Wil?

10. What is #RCS?

11. Belief that SEOs
are MORE THAN…

12. “reverse engineerers”

13. Are positioned to win
Marketers…

14. Are positioned to win
F THIS GUY!

15. Change how our jobs are
perceived, but start here…

16. Your Battlefield

17. Reverse
Engineer-er

18. Earner?

19. Where to start?

20. Use Twitter to help local
people

22. Be, Neighborly

25. Have a story, belief system

29. Missing the obvious?

32. 32

33. Hey over there… 

34. 34
http://seer.is/1feAdrT

37. 37
Hear what I hear?

38. 38
Hear what I hear?

39. CRICKETS!

40. HUH? WTF?

41. PAID!

42. PAID!

43. PAID!

44. PAID!
PAID!
PAID!
PAID!
PAID!
PAID!
PAID!

45. 45
FREE!!!!!!!!!!!!!!!!!!!!!!

46. CRICKETS!

47. HUH? WTF?

48. This is your spammy local SEO

49. Don’t let him spam forums

50. No Time

51. BULL

52. Traffic is your
friend

53. Big companies are getting it
too

54. 54

55. 55

56. But so many don’t!

57. I Like BEER

58. I Like BEER

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60. 60

61. 61

63. Interesting stuff @ Facebook

64. 64

65. 65

66. Turn that email / Phone
Database into a lot more

67. 67

68. Companies do RCS and forget
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/

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9

72. “Campaign” Mentality Leads to This
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/

73. Great content that gets ignored breaks my heart
7
3

74. Great content that gets ignored breaks my heart
7
4

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76. Brooke
Willmes
76

77. 77
Doesn’t Get Algorithms

78. Gets Referrals

79. Brooke
Willmes
79

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81. DISRUPTED:
Sports teams

82. Carousel
Carousel

83. People also searched for??
Carousel
Carousel

84. Carousel

85. Menus

86. MapSearch
Map Search

87. Where the HECKis
my #1Ranking?

88. Secret for you

89. Connecting with customers
Doesn’t get
“Disrupted”

90. Google Knows

91. GoogleKnows

92. GoogleKnows

93. HUH? WTF?

94. Google
knows
Mobile

95. DISRUPTED:
Construction

96. DISRUPTED:
Psychics

97. Always Changing?

98. Secret for you
Get the JUMP
On the competition

99. http://visualping.io/
@chadgingrich

100. Easy!

101. 101

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Faces = Recall = Familiarity

103. 103
Skipping Zillow/Trulia w/ Video

104. These changes will impact your
business, know early

105. Stop begging
for “ratings”

106. 106
Get MONEY!

107. IN HERE

108. THANK YOU!
@wilreynolds