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Vending Machine Business Marketing Plan

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Finding great vending locations is one thing but to have any hope of being a success in this business you have to become good at convincing location managers to let you place your machines on their premises. What you need is a marketing strategy to help you to get in touch with prospective clients and successfully sell your service to them. This article looks at how you can put together a vending business marketing plan.

Who will do your Marketing?

Ideally, you should approach clients yourself so that you can learn as you go and keep costs to a minimum. Hiring someone to handle your marketing for you is also an option. You could even consider using the services of a professional 'locator' and many businesses have sprung up that offer this service to vendors.

What are you Marketing?

The first step is to define exactly what you are trying to sell. This is not as easy as it sounds as the needs and opportunities at every location will be different. Most business models in other industries require you to choose a product or service and then go out and find a market for it. In vending you would be foolish to buy machines and then go on the lookout for suitable locations. Instead you should be aware of a variety of vending machines and then consider the needs and opportunities of each location on a case by case basis. Win the account first and then acquire the machines to service the location.

Who are you Marketing to?

Think about who your clients are and how you can design a marketing campaign that will appeal to them specifically. You may have to adjust your strategies if you target a variety of different businesses and organizations.

If you are approaching schools for instance you should let them know that you can stock your machines with healthy snacks if they require. Take along some samples for them to try and let them know that you strongly agree with their decision to limit their student's intake of junk food.

Make your Vending Machine Business more Marketable

Try to be different with your machines, your service and how you approach your business. Managers at most of the top locations will have already been approached by your competitors and if they want machines then they will have them by now.

Try to offer something different or think of a concept that will really appeal to the location in question and add value for their customers. Get inside a business owner's head and think about what they need to improve about their business. Really listen to each client and offer them a customized solution that is tailor made to suit their needs.

One good way to strengthen your marketing is to form an association with a vending machine charity and carry an official letter from them to your meetings. Let prospects know that for every month your vending machine is located on their premises you will donate a certain amount of money to your charity partner. This usually ends up cheaper than giving them a commission and you can feel good about doing some good in the community.

If the 'decision maker' seems determined to get a commission then you should come out with a set percentage of the machines takings. Be prepared to go a little higher if they want to negotiate. Let them know that you will pay them every time you come to collect money from the machine. You can even offer to let them watch you empty the machine and count the money so that they can be sure that they are getting their share.

You will also stand a much better chance of winning large accounts if you carry liability insurance of at least a million dollars, which only costs around $40 to $80 a month depending on certain variables. Vending machines are pretty safe these days but accidents have been known to happen.

Get Started by Networking

Many people get started locating vending machines through friends, family members and associates. You are bound to know business owners or people in management positions so this is a great way to kick off your marketing effor

Veröffentlicht in: Business
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Vending Machine Business Marketing Plan

  1. 1. How to Start a Vending Machine Routeand SucceedBy some estimates, over forty billion dollars is dropped into vending machinesby Americans every year. A vending machine business represents a greatopportunity for entrepreneurs to start a home-based business with realistic profitpotential. Smart businessmen and women realize that quarters and dimes canquickly add up to a lot of money when you own dozens of machines in goodlocations. This article looks at the vending machine industry in the US and offersan overview for those wanting to how to start a vending machine route that isprofitable.A Growth IndustryThe vending industry in the US has grown at a phenomenal rate over the pastfew decades and that growth rate looks set to continue well into the future. Thisgrowth is driven by an expanding population, an expanding variety of newvending concepts and the increased need for convenience. An increasingvariety of payment options also now means that consumers never have to passup on a machines offerings due to not having any coins in their pockets.Recession Proof?Most sectors within the industry are seen as being insulated from economicdownturns due to the fact that they are price competitive with retailers. Vendedproducts such as coffee often represent a much cheaper option compared toretailers.CompetitionThe industry is certainly competitive, like any business is, but competition is notalways a bad thing. In some cases vending machines placed in the samelocation mutually support each other by forming blocks that offer better variety,value and convenience than nearby stores.A Seasonal Business?The industry is not seasonal overall. Certain machines doing hot or coldbeverages for example certainly will fluctuate in sales volume throughout theyear. Some locations can be better in summer or winter. Dont forget that somelocations may completely close down for short vacation periods leaving you withno sales at all.Start a Vending Machine Route - Regulations and Compliance
  2. 2. Some states require vendors to have a business license (usually around $100),sellers permit, a sales tax license, or all of these things. Before you set up yourvending machine route you should inquire and find out how to comply with localregulations. Depending on what products you are vending you may also have tocomply with your local health authorities.Most vending business owners go for sole proprietorship but a limited liabilitycompany also has advantages to offer. It is best to speak to an attorney or anaccountant and try to determine the best legal operating structure for yoursituation.Startup CostsStartup costs in this industry are reasonable. It is possible to start a vendingmachine route for less than a few thousand dollars. However, if you have morefunding available then obviously you can start off in a better position and growmuch faster.The Nature of Vending WorkThe work of a vending machine business operator can be divided into two basicareas. Firstly there is the maintenance and re-supply of the machines that theowner has in various locations. Secondly operators have to continually find newlocations to place even more machines.As a vending machine business owner you can choose to work by yourself, witha partner or hire teams to work for you. Most highly successful business ownersin this area take on a sales role, continually trying to get more of their machinesout there, while they hire teams to re-stock machines and maintain them whenrequired. If you wish to hire staff to collect cash and re-stock machines then youneed to develop systems to account for inventory and cash so that your staffdont take advantage and steal from you.Vending Machines and RepairsThe great thing about vending machines is that they are essentially your bestemployees. You can have a great deal of success even as a sole operator whileleveraging on the productivity of your machines. Vending machines never needvacations and only require electricity to function in some cases (instead of awage) and are thus the ideal workers.

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