Will Waugh

Raleigh-Durham, North Carolina Area United States

Digital Marketing and Big Data Analytics at SAS

Technology / Software / Internet

I have consulted and worked for B2B and B2C companies on digital initiatives for 15+ years. My digital marketing and big data expertise have helped: 1. Devise and execute online campaigns built to create demand and accelerate pipeline. 2. Drive innovation in leveraging big data and decision management. 3. Build marketing technology platforms for customer experience and revenue creation. Here are some of the technologies I have utilized to reach marketing objectives Sales force automation Marketing automation (SAS, Oracle Eloqua, Marketo) Web analytics (SAS Customer Experience Analytics, Omniture, Google Analytics) eCommerce (Elastic Path) Content management systems (Adobe CQ5) Marketi...