1. Discovery and Re-use of Open Access Research
William Gunn, Ph.D. Head of Academic Outreach Mendeley @mrgunn

2. How do people discover research?

3. If you’re a publisher, you may think this
•Browsing the journal
•Google Scholar
•TOC alerts
•RSS feeds
•Library catalog referrals

4. If you’re a librarian, you may think this
•Google Scholar
•Library catalog
•Actually going to the library
•TOC email alerts
•RSS feeds
J Med Libr Assoc. 2010 January; 98(1): 73–81. http://dx.doi.org/10.3163/1536-5050.98.1.019

5. If you’re a scientist, you ask your colleagues and they tell you this
•Google Scholar
•Via email from PI/colleague
•Library catalog
•from web forum
•#icanhazpdf

6. There’s a lot of pent up demand
•Pubmed Central downloads are about 50% from non-institutional domains.
•Searches landing on Arxiv are often from non-institutional domains
•Nurses
•Small business
•Interested public / lay scientists

7. The difference in the two types of discovery is that one is social
Not Social
∙Search
∙Email alerts
∙RSS feeds
∙Browsing journal websites
∙Visiting the library
Social
∙Emails from colleagues
∙links shared on social networks
∙web forums
∙shared servers

8. Obviously, open access research has an advantage here
http://www.asis.org/Bulletin/Apr-13/AprMay13_Lin_Fenner.html

9. data from Mendeley readership
data from a sample of 500k papers from Pubmed published in 2012

10. altmetrics show broader impact a work
http://arxiv.org/html/1203.4745v1

11. An example of re-use
Without open data, this wouldn’t be possible!

12. www.mendeley.com