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June 2009 China Music Overview WILLIAM BAO BEAN SOFTBANK CHINA & INDIA HOLDINGS
China total end user spend on mobile music Source:  SBCI, Company reports Unit:  US$m
SP and carrier mobile music revenue after network fees Source:  SBCI, Company reports Unit:  US$m
Record label mobile music revenue Source:  SBCI, Company reports Unit:  US$m
China total end user spend on music Source:  SBCI, Company reports Unit:  US$m
China int’l label music sales Source:  SBCI, Company reports Unit:  US$m
China int’l label music sales Source:  SBCI, Company reports Unit:  US$m
China int’l label digital music sales Source:  SBCI, Company reports Unit:  US$m
China music model Source:  SBCI, Company reports Unit:  US$m
China int’l label online revenues Source:  SBCI, Company reports Unit:  US$m
Music in advertising Source:  www.baidu.com/mp3
Music in advertising Source:  www.google.cn/music
Thank You! William Bao Bean Partner [email_address]   +86 139 1789 8171   +852 9131 0218

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Softbank China & India Music Matters Asia 2009