Seo Presentation Lars Hilse on the Dutch Joomla!day 5 April 2008

1. LARS HILSE
Web Strategist - Entrepreneur
Lars Hilse
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

2. Open Source Software
Web Content
Search Engine
Optimization
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

3. OPEN SOURCE SOFTWARE
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

4. Some Of The Planet's Most Successful Products
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

5. WHY?
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

6. 100.000s of coders and idea 100s of coders, some idea
providers providers/project managers
doing their work out of doing their work to earn
passion money
contributing ideas from ideas regionally limited
around the globe
Open Source Software Commercial Products
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

7. WEB CONTENT
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

8. Who Is Your Audience?
Pay attention to demographics, gender, and regional or national issues
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

9. Translate!
Your website is accessible to 1,2 billion potential customers – not only from your country
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

10. Less Is More
Don't be verbose yet keep the option for those that like to read details
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

11. People Are Different
Some digest information best when reading. Others need diagrams to understand your point
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

12. Be Transparent
Provide several ways to contact you. Direct access is important to some people
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

13. SEARCH ENGINE OPTIMIZATION
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

14. Who Are We Dealing With?
46.47% 17.16% 12.87% 1.1%
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

15. Who Are We Dealing With?
46.47% 17.16% 12.87% 1.1%
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

16. Who Are We Dealing With?
46.47% 17.16% 12.87% 1.1%
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

17. Who Are We Dealing With?
46.47% 17.16% 12.87% 1.1%
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

18. Who Are We Dealing With?
46.47% 17.16% 12.87% 1.1%
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

19. Definition Of „Search Engine Optimization“
OPTIMIZED
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

20. HOW?
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

21. Before & While Building The Website
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

22. Keyword Strategy
You can't afford the words you want
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

23. Internal Linking And Sitemaps
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

24. Meta Tags
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

25. Meta Tags
<title>
<keywords>
<description>
CONTENT
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

26. Meta Tags
<title> AB
<keywords> A, B, word, another word
<description> A and B are the primary products
of our company
CONTENT Website content in which A & B
are mentioned again
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

27. Meta Tags
<title> AB
<keywords> A, B, word, another word
<description> A and B are the primary products
of our company
CONTENT Website content in which A & B
are mentioned again
Don't forget the <address> tag for regional searches!
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

28. (Real Simple) Syndication
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

29. Social Bookmarking
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

30. Once Your Website Has Gone Live
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

31. PageRank
Democracy On The Web – The number & relevance of links to your site determines your PR
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

32. Proper Linking Of Your Website
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

33. Proper Linking Of Your Website
Social Networks (XING, LinkedIn, ...)
ICRA (www.icra.org)
Blogs (Blogger, Wordpress,...)
Directories (DMOZ, other web directories)
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

34. Proper Linking Of Your Website
Social Networks (XING, LinkedIn, ...) Banner Farms
ICRA (www.icra.org) Unrelated / Off-Topic Websites
Blogs (Blogger, Wordpress,...) Unspecified Linking
Directories (DMOZ, other web directories) Unrelated Linking In Directories
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

35. Cross-Selling
MARY sells pasta. JOE sells pasta plates. WHY haven't they exchanged links?
Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de